Where we believe we can
Milestones
Key Management

 

1984
  • Incepted under the brand name "PERCEPTIONS" at Mittal Towers, Nariman Point. The brand name was shortened in few months to PERCEPT.

1992
  • Became the 2nd largest financial agency in India.
  • Launched the Public Relations division - Percept Profile.

1993
  • Launched the production and content business - Tyger Productions.

1994
  • Pioneered the concept of IMC - Integrated Marketing Communication in India.

1995
  • Launched the Sports Marketing business with the BSI Masters Tournament - Percept D'Mark.

2000
  • Percept initiated the policy of "Employee Entrepreneur Partners" with launch of AMO Communications.
  • The "dot-com" boom and the rapid spread of internet and new media in India led to the launch of Web Percept - a joint venture with NetWeb Solutions.
  • Percept aligned with global media independent Aegis and established a joint venture in Carat India.
  • Hakuhodo Inc. bought out Chuo Senko's India operations. Percept Chuo Senko is re-branded as Hakuhodo Percept and the partnership with Hakuhodo begins.

2002
  • Consolidated and restructured the Content business under a new brand name - Percept Picture Company.
  • PDM Gulf is launched to broad base Percept’s service offerings in the Middle East.
  • Percept embarks on a plan of strategic acquisitions as a key to growth - acquires the leading financial advertising agency Imageads.

2003
  • Acquires majority stake in Tiger Sports Marketing - India's no. 1 golfing event management company.

2004
  • Launched a specialized Entertainment Marketing services company - P9 Integrated.
  • Acquired the advertising agency Percept Swift located in Indore, to expand Percept’s communication service offerings across Central India.
  • Percept crosses the INR 10 Billion (USD 225 Million) capitalized billings milestone.

2005
  • Launched Posterscope India (later re-branded as Percept-Out-Of-Home), a joint venture with the Aegis Group.
  • Percept Gulf Fz LLc launched to broad base services in the communications space in the Middle East arena.
  • Percept Profile Gulf launched to enhance the PR service offerings in the Middle East region.
  • Perspectrum is launched with three objectives - to build a knowledge bank, to integrate the Percept range of services, and to offer Integrated Marketing Consultancy.
  • Acquired a majority stake in Clea PR.
  • Percept IMC is re-branded as Percept Holdings.

2006
  • Percept & Aegis restructured the India partnerships - Percept bought back all of Aegis' shareholdings to attain 100% ownership of PDM India, Posterscope India, and its own Media business.
  • Percept launched Allied Media - a full 360 degree media service, offering turnkey solutions in both conventional and new age media.

2007
  • Percept acquired ByDesign India - a one-stop source agency for creative communication solutions and merged with Imageads, a Percept agency, to form IBD India Pvt. Ltd.
  • Percept Picture Company forayed into Distribution with Sony Pictures' Spiderman 3.
  • Launched Percept Talent Management - a 360 degree Talent cum Brand Custodian Company.
  • Launched Percept Knorigin - a tech media & service provider, to strengthen its portfolio of media and marketing offerings.
  • Launched Bollywood Corporation Pvt. Ltd. - an exclusive ‘touch & feel’ Bollywood experience in the arenas of Bollywood Entertainment, Hospitality, Retail & Merchandising.
  • Percept Picture Company launched PPC Cause Cinema in partnership with India's wellness guide and mentor Ms. Sunita Menon. PPC Cause Cinema will seek to create and market cinema with a specific social intent and message.
  • P9 Integrated launched P9 Searchlight to provide tailor-made marketing solutions to the increasing breed of concept cinema and budgeted films.
  • PDM India launched its new proprietary properties in the field of music titled Sunburn & Metalfest.

2008
  • Percept Holdings renamed its lead operating and holding company as Percept Limited.
  • Percept Knorigin acquires Searchize - a search engine marketing company.

2009
  • Percept commemorates 25 years of success in the Entertainment, Media and Communications domain.

2010
  • Percept enters into a four year exclusive marketing deal with the Indian Boxing Federation.



Percept Holding - A Milestone Company delivering results always