Milestones

• Incepted under the brand name "PERCEPTIONS" at Mittal Towers, Nariman Point. The brand name was shortened in few months to PERCEPT.

• Became the 2nd largest financial agency in India.
• Launched the Public Relations division - Percept Profile.

• Launched the production and content business - Tyger Productions.

• Pioneered the concept of IMC - Integrated Marketing Communication in India.

• Launched the Sports Marketing business with the BSI Masters Tournament - Percept D'Mark.

• Percept initiated the policy of "Employee Entrepreneur Partners" with launch of AMO Communications.
• The "dot-com" boom and the rapid spread of internet and new media in India led to the launch of Web Percept - a joint venture with NetWeb Solutions.
• Percept aligned with global media independent Aegis and established a joint venture in Carat India.
• Hakuhodo Inc. bought out Chuo Senko's India operations. Percept Chuo Senko is re-branded as Hakuhodo Percept and the partnership with Hakuhodo begins.

• Consolidated and restructured the Content business under a new brand name - Percept Picture Company.
• PDM Gulf is launched to broad base Percept’s service offerings in the Middle East.
• Percept embarks on a plan of strategic acquisitions as a key to growth - acquires the leading financial advertising agency Imageads.

• Acquires majority stake in Tiger Sports Marketing - India's no. 1 golfing event management company.

• Launched a specialized Entertainment Marketing services company - P9 Integrated.
• Acquired the advertising agency Percept Swift located in Indore, to expand Percept’s communication service offerings across Central India.
• Percept crosses the INR 10 Billion (USD 225 Million) capitalized billings milestone.

• Launched Posterscope India (later re-branded as Percept-Out-Of-Home), a joint venture with the Aegis Group.
• Percept Gulf Fz LLc launched to broad base services in the communications space in the Middle East arena.
• Percept Profile Gulf launched to enhance the PR service offerings in the Middle East region.
• Perspectrum is launched with three objectives - to build a knowledge bank, to integrate the Percept range of services, and to offer Integrated Marketing Consultancy.
• Acquired a majority stake in Clea PR.
• Percept IMC is re-branded as Percept Holdings.

• Percept & Aegis restructured the India partnerships - Percept bought back all of Aegis' shareholdings to attain 100% ownership of PDM India, Posterscope India, and its own Media business.
• Percept launched Allied Media - a full 360 degree media service, offering turnkey solutions in both conventional and new age media.

• Percept acquired ByDesign India - a one-stop source agency for creative communication solutions and merged with Imageads, a Percept agency, to form IBD India Pvt. Ltd.
• Percept Picture Company forayed into Distribution with Sony Pictures' Spiderman 3.
• Launched Percept Talent Management - a 360 degree Talent cum Brand Custodian Company.
• Launched Percept Knorigin - a tech media & service provider, to strengthen its portfolio of media and marketing offerings.
• Launched Bollywood Corporation Pvt. Ltd. - an exclusive ‘touch & feel’ Bollywood experience in the arenas of Bollywood Entertainment, Hospitality, Retail & Merchandising.
• Percept Picture Company launched PPC Cause Cinema in partnership with India's wellness guide and mentor Ms. Sunita Menon. PPC Cause Cinema will seek to create and market cinema with a specific social intent and message.
• P9 Integrated launched P9 Searchlight to provide tailor-made marketing solutions to the increasing breed of concept cinema and budgeted films.
• PDM India launched its new proprietary properties in the field of music titled Sunburn & Metalfest.

• Percept Holdings renamed its lead operating and holding company as Percept Limited.
• Percept Knorigin acquired Searchize - a search engine marketing company.
• Allied Media is ranked No. 5 in its first full year of operations (Brand Equity Agency Reckoner – Media Agency Listing).

• Percept commemorated 25 years of success in the Entertainment, Media and Communications domain.
• Percept Knorigin launched Cinecurry.com – a site providing entertainment and event related news from Bollywood, Hollywood and other Regional Indian cinema.
• Percept Picture Company launched “PPC HORROTAINMENT” – A Division dedicated to creating films in the ‘Horror’ Genre.
• Percept Talent Management launched CelebTrackTM - the world's deepest, widest and largest research wave on celebrities.
• Percept restructured its business domains into three business groups viz. Percept Entertainment Group, Percept Media Group, and Percept Communication Group.
• Percept launched the IP ‘Goa Super Sixes’ - India’s first premium Annual Corporate Cricket Tournament.
• Percept Media climbed to the No. 4 position in India’s Top Media Agency Listing

• Percept entered into a four year exclusive marketing deal with the Indian Boxing Federation.
• Percept launched the IP ‘Fight Night’ – India’s first ever Indoor Exhibition Boxing Bouts between top Indian and international boxers.
• Percept Launched the IP ‘SLUMGOD’ dance championship – a CSR initiative identifying, training, grooming and promoting deprived yet talented kids living in the slum areas.
• Percept and Shiamak Davar joined hands to make a social difference through DANCE. Launched four entertainment and dance based initiatives with the ultimate goal of making a social difference namely, G.O.D. - Go On Dancing; Slumgod Dance Championship; I Believe with Shiamak; Dancer (Shiamak Davar’s directorial debut).
• Percept restructured the Entertainment business – segregated the Services, Assets and Content businesses to create 3 distinct verticals viz.

	‘Percept Sports and Entertainment’ - The Services vertical
	‘Percept Pictures’ - The Content vertical
	‘Percept IP’ - The Assets business

• Percept tied up with the Brand Gallery, USA to commence an era of specialised branding solutions and positioning strategies to Broadcasters, Media & Entertainment companies across the Indian subcontinent.
• Percept launched the SBU 'Percept Activ' to scale up the Brand Activation business.
• Percept launched the SBU 9122 Inc. with an objective to revolutionize the Design & Brand Consultancy domain.
• Percept launched the new global IP ‘ Good Luck India’ which provided the vox populi of India with an opportunity to send in their messages & wishes to various campaigns, activities, games, causes and initiatives.
  

• Percept Sport tied up with WTR Ten10 Racing - India’s first MotoGP Team.
• Percept launched the new global IP 'Champions of the World' – to bring together the most celebrated super icons in the arenas of Sports, Cinema, Music, Business, Entertainment and Entrepreneurship.
• Percept launched the new global IP ‘Bollywood Live’ – the first multi-city live Bollywood Dance Music experience festival.
• Percept launched the global IP ‘Slamfest’ – the world’s first ever Slam Book Festival.
• Percept Knorigin and Alcatel Lucent strategically collaborate to expand the distribution of digital entertainment content to mobile subscribers across India.
• Percept and Pointlogic enter into a strategic alliance to launch Integrated Intelligence Services for marketers in India unveiling a new era in media & communication metrics and optimization.
• Percept launches the “Go for Gold” IP – a nationwide movement to wish the Indian Olympic Squad All the Very Best for Olympics 2012.
• Percept launches the IP ‘WGF - The World Gaming Festival’ – a skill based tournament testing the ability and talent of the participants from around the world at Casino Royale - India’s largest live gaming casino vessel in Goa.
• Percept revolutionizes contemporary Art and Design with the launch of Percept Art.