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The Union Budget 2010-11 spells good news for the media and entertainment sector. Accredited new agencies in the country have been exempted from service tax. For investment in the digital platform for cable television and headend-in-the-sky (HITS) platform, the government has proposed a concession of 5% on customs duty, with full exemption for importing equipment by cable TV operators.
Conversion of companies into LLP (limited liability partnership) has been exempted from capital gains tax. But this may not have any significant impact as the exemption has been extended only to the small companies having turnover of less than Rs. 60 lakh. For services tax levy, the category of intellectual property rights services specifically excluded copyrights from its ambit. Now copyrights on cinematograph films and sound recordings have been brought under the service tax net. |
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With the two new Indian Premier League (IPL) cricket teams bringing in Rs 3,235 crore as auction price, advertising agencies and IPL franchisees expect the tournament to give a good push to the Rs 23,000-crore advertising sector this year. Various advertising agencies and analysts like Madison Media and KPMG have pegged 13 per cent growth for the industry in 2010, which works out to addition of around Rs 3,000 crore for the advertising industry. And IPL is expected to contribute at least Rs 1,000 crore in advertising revenues this year. Broadcaster Multi Screen Media, which operates Sony Entertainment Television, expects more than Rs 700 crore in advertising revenue from IPL in 2010. |
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After he played that unbelievable 200-run innings, Sachin Ramesh Tendulkar, 37, has ensured that he could leave the field tomorrow without any dilution in his brand equity. Brand experts say Tendulkar will continue to get paid millions of dollars to appear in television commercials and on billboards selling everything from luxury cars to credit cards, soft drinks to shoes, even after he retires. Talent Management firms, which peg his earnings now at Rs 50 crore a year, expect Tendulkar to re-scale the commercial value of cricket as a sport and multiply the value of the celebrity endorser. |
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Bollywood heroines are rocking the television ad world, beating not just their male counterparts in the Hindi filmdom but also celebrities from sports, an industry study has shown. Film actresses clocked the maximum TV ad volume last year (January to September 2009) at 45% as far as celebrity endorsement goes, as against 34% by film actors. Compare this with the stats for the year 2003 — film actors had the majority share of 44% while film actresses recorded just 21%. In 2009, Bollywood celebrities (film actors and actresses together) have grabbed close to 80% ad volume in endorsements, against 65% in 2003, according to a survey conducted by Adex India, a division of the TAM Media Research. |
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Zee Entertainment Enterprises Ltd (ZEEL), India’s largest media company, is set to acquire 9X, the Hindi general entertainment channel belonging to the loss-making INX Media Pvt Ltd. The deal is expected to cost Zee about Rs 65 crore, sources familiar with the development said. For Zee, the synergies from the deal are unlikely to be significant from a content and viewership point of view, but there could be implied tax benefits, besides an additional channel license in times of tight government approvals, said sources. 9X owes around Rs 130 crore to creditors, who are expected to take a substantial haircut and okay the transfer of ownership. |
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Advertisers have been able to direct online messages based on demographics, income and even location, but one element has been largely missing until recently – ‘Immediacy’. Advertisers booked slots in advance, and could not make on-the-fly decisions about what ads to show based on what people were doing on the web. Now, companies like Google, Yahoo and Microsoft let advertisers buy ads in the milliseconds between the time someone enters a site's web address and the moment the page appears. The technology, called real-time bidding, allows advertisers to examine site visitors one by one and bid to serve them ads almost instantly. Time is now on the side of online advertisers. |
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It was not the global recession but piracy that did the Indian film industry in 2008. While nearly every sector increased the number of pink slips, the film and TV industry created nearly 1.8 million jobs and contributed $6.2 billion to the Indian economy in 2008. A new report – Economic Contribution of Indian Film and Television Industry by PricewaterhouseCoopers – said the film industry was in fact significantly impacted by online piracy. In 2008, piracy cost the Indian film industry $959 million and about 571,000 jobs. A study undertaken by the Motion Picture Distributors Association has put India among the top ten countries in the world where online piracy is highest.
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Google Inc. has lined up some big partners—including Intel Corp. and Sony Corp.—in the Internet giant's recent quest to move its technology into the living room, people familiar with the situation say. The joint effort, which is in its preliminary stages, includes software to help users navigate among Web-based offerings on television sets and serve as a platform for other developers to target in creating new programs. The technology could be included with future TVs, Blu-ray players or set-top boxes, sources added.
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According to an AdEx India analysis, there was a six-fold increase in number of advertisers in print during January-September 2009 over the year 2000. And the number of brands advertised in print grew by 4.5 times during the period. Tata Motors Ltd, which ranked 14 in terms of ad volumes in print in 2000, leads the pack of top 10 advertisers in 2009. Planman Consultant, Maruti Suzuki, LG Electronics, SBI, Pantaloons Retail, BSNL, Samsung India, Ministry of Health & Family Welfare and General Motors follow the list in that order.
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