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The Sahara Group successfully won the prestigious bid for Pune city's IPL T20 team. The new team will be participating from IPL Season 4 (2011) onwards.
Percept was an integral part of this latest win of the IPL Franchise and was involved in the whole bid process from the start including evaluation, research and arriving at the bid amount. This landmark win marks another key milestone in Percept's 15 year long association in the Indian and International Sports Marketing arena.
Percept’s other successful ventures for Sahara have been the sponsorship of the famous India Pakistan Toronto Cup & winning the bid for sponsorship of the Indian Cricket team twice, to name a few. Besides this, Percept has had a 100% record in winning BCCI bids including rights for overseas series like the DLF Abu Dhabi Series, DLF Malaysia Series, Future Cup in Ireland, BCCI Awards, and many more.
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Sahara Adventure Sports Ltd (owned by Sahara India) bid US$ 370 million (Rs 1,702 crore) to bag the Pune Team. The next highest bidder was Rendezvous Ad-venture Sports Ltd City who won Team Kochi at US$ 333 million (Rs 1,533 crore).
The other competitors in the race were VC Digital Solutions Pvt Ltd (a consortium comprising of Videocon, Panchsheel Realty, Saif Ali Khan, Kareena Kapoor and Manoj Jain), Adani Enterprises and Amanora Pvt Ltd. |
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Pugilists Beijing Olympics bronze medalist Vijender Singh, Dinesh Kumar, Suranjoy Singh and Jai Bhagwan will be managed as ‘Exclusive Talents’
Indian boxers have stormed the 5th Commonwealth Boxing Championship 2010 by winning 6 Gold medals. To further nurture the growing popularity of the Indian boxers, Percept has signed on 4 young promising Indian boxers as ‘Exclusive Talents’. Strategic roadmaps will be drawn to promote the right confluence for their talent in the sports, brands, fashion, entertainment and other relevant sectors. This is for the first time that Percept has entered into a talent deal with Boxers while managing various sports talents from the world of Cricket and Tennis.
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Acclaimed filmmaker Priyadarshan has signed a three-film deal with Percept Picture Company (PPC). The films to be directed by Priyadarshan under the deal will be a film on AIDS, followed by Grrr… and a sequel to his 2006 laugh riot Malamaal Weekly.
"Malamaal was a successful project and although Priyan was not keen initially to make a sequel, I convinced him. He is changing with changing times. As far as Grrr… is concerned, it is a creative film in the genre of horrotainment, which is a huge space to explore," explains Shailendra Singh, Jt. MD, Percept Limited. "For our AIDS film, we are planning to give the title All Is Well. It is an apt title and will give a message," Singh added.
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Following a multi-agency pitch, PDM India has won the mandate to handle the on-ground activations for promoting Wrigley India's association with DLF Indian Premier League (IPL). Partnering seven of the eight IPL teams (the exception being Bangalore Royal Challengers) on the tournament this year, the confectionary brand has planned a series of on-ground activities along with traditional media.
As part of the activation plan, PDM is executing a canter activity spread across seven representative states of the IPL teams, where a larger-than-life size bat will be signed by the general public and presented to the IPL team members as a mark of solidarity. A school contact programme for Wrigley’s brand 'Boomer', covering over 800 schools across 58 cities is also part of the on-ground campaign. Through the school contact programme, PDM expects to reach approximately 10 lakh children, while the canter activity is scheduled to reach at least seven lakh people covering around 12-15 cities in each state.
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Percept Out-of-Home (POOH) has successfully launched the Outdoor campaign for the GO Cheese brand across Delhi and Mumbai. The Go Cheese Campaign with a tagline 'Enjoy the goodness of 100% pure cow's milk' has been positioned at Delhi Metro Stations - Metro branding, inside Metro Branding, wall wraps & Unipole wherein resulting in high visibility and recall value. In Mumbai the campaign is positioned on selected Bus queue shelters. In addition to this there were free cheese samplings in Central stores across Mumbai.
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Power backup solutions company, Su-Kam has appointed Hakuhodo Percept as its creative partner. The account was previously handled by Crescent Advertising and won by Hakuhodo Percept in a multi-agency pitch that included three other agencies. Su-Kam has earmarked around Rs 15-20 crore as marketing spends for the upcoming financial year.
In another multi-agency pitch, Hakuhodo Percept won the creative mandate for Evok, a chain of home furnishing retail stores belonging to Hindware Home Retail. The account size is estimated around Rs 10-12 crore, which was formerly serviced by BEI Confluence. Hakuhodo Percept is looking at aiding the brand ‘Evok’ to build relationships with their customers and not at solutions that would begin and end with the purchase.
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In the Making by P9
P9 recreated hype and excitement for the 2010 Slice Aamsutra campaign with Katrina Kaif, which was recently launched in Mumbai. The task – to achieve highest visibility across media – was attained by creating the ‘Making of the Advertisement’, comprising of Katrina’s bytes strengthening the message & association with the brand. The ‘Making of the Ad’ was telecasted on various news channels creating hype few days prior to the release of the brand campaign. In a span of three days, P9 was able to amplify the video across 26 channels and 5 websites where it got played, with a duration summing over 5 hours of air time.
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P9 Integrated recently created the ‘Making of the Ad’ for Himani Navratna Oil’s campaign, starring south super star Surya and directed by Rajeev Menon. The ad was shot with a good up beat music and hence P9 was able to give the ‘Making of the Ad’ a music video treatment. The video was played freely across the channels in south and highlighted the positive effects of the oil with the line ‘Thanda Thanda Cool Cool’. Through this music video, P9 Integrated makes an inroad to the south market.
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John Players has got a new face for their brand – the youth icon Ranbir Kapoor. P9’s task was to create excitement and buzz around the association and to highlight the new collection of John Players, ‘The new face of cool’ with Ranbir Kapoor. P9 created content starring Ranbir Kapoor and Mr. Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retail talking about Ranbir’s association with the brand. The video was aired across 25 news channels, including a half hour special on GEC - NDTV Imagine and Showbiz.
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Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs
from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.
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