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POOH helps Samsung go the Indian way
Samsung in their bid to tap into Tier III & IV towns across the Indian sub-continent has appointed Percept out Of Home (POOH) to handle their ground activities in Western India. The activity which was entitled “Showroom on Wheels” had on display the entire range of Samsung’s consumer durable items.
The overwhelming favorable audience response translated into ground activities being initiated in Thane, Nagpur and Ahmedabad. Consumers were offered an opportunity to touch, feel and experience Samsung products before purchasing them at these mobile showrooms. Samsung plans to cover more than 600 towns across 4 Indian states in a span of six months.
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Percept Pictures (Ad Films) creates six ads for Siyaram’s campaign with M. S. Dhoni
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Percept Pictures AD Films has done it again! Within 8 hours, the AD Films team successfully completed six films for Siyaram’s campaign with cricketer Mahendra Singh Dhoni. Directed by renowned ad film maker and Bollywood director Raj Kaushal, the ad films were entirely conceptualized and executed by Percept Pictures AD Films. The shoot was conducted on Thursday, 3rd June, 2010, in a unique set up with six different sets.
One of the most reputed suiting brands in India, Siyaram’s prides itself on being synonymous with ‘being Indian’. With international reputation and caliber, M.S. Dhoni still has his roots firm in the Indian culture and heritage, making him the perfect brand ambassador for Siyaram’s campaign, ‘Coming home to Siyaram’s’. The six 10 second ads portray M.S. Dhoni as a young, dynamic and highly successful man going places, but at the same time remaining true to his Indian values.IBD India (a Percept-Hakuhodo Company) has been appointed the creative agency for this campaign. |
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AMO Communications on an Account winning spree
AMO Communications has been on an account winning spree recently and bagged the prestigious Richfeel, Mobell and Era Landmarks accounts.
Era Landmarks is a premium and leading Real Estate Company with a diverse product portfolio spread across Residential, Commercial, It Parks, Malls and Multiplexes. The company has forayed into every opportunity that presents itself in the realty space across metros tier I, II and II cities. The company is to soon launch its projects in Bangalore & Gurgaon. Says Jitendra Khokle, COO, AMO Communications, “Within a year of venturing into Delhi, we have received an extremely encouraging response from several prestigious clients. So, you can expect some more announcements over the coming weeks.”
Dr. Apoorva Shah, Founder – Brand Richfeel, world renowned Trichologist and Pioneer for the hair and scalp clinics in India, confirms this, saying, “AMO’s biggest strength is its expertise in the beauty, cosmetic and wellness categories, and the most important aspect of AMO is their clear understanding about the target profile and consumer behavior. Another major advantage that it possesses is its access to other communication elements requirement such as events, celebrity endorsements, etc.”
AMO Communications will be responsible for developing the visual identity, brand imagery and regular advertising for the brand Richfeel. The media mix for the campaign involves television, press, outdoor and below-the-line activities such as seasonal promotions at the local city / town level.
AMO also won the creative duties for the Mobell Mobile Handset Business (brand partnered with Salora International Ltd. in India). The account will be handled out of AMO's Delhi office. "The client at this point of time was looking at a consumer relevant change in the brand positioning in order to achieve penetration in key markets. Our strategic thinking and creative execution matched the client's requirement, which helped us clinch the business," said Elvis Dias, Managing Director, AMO. |
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Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.
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