AMO - the acronym for ‘Analysing Marketing Opportunities’ is a joint venture advertising agency set up in 2000, in association with Percept and Hakuhodo Inc.

AMO Communications formulates its intercommunication plans, by employing the 'SCPC' model (Scanning, Converging, Planning and Controlling) that has been specially developed to offer every client an end-to-end solution for all his communication needs. The model is based on the bottom-up approach to planning marketing communication, and is specially designed to mine insights in cluttered / generic categories. AMO believes that its role as an advertising agency is to bridge the divide between a brand and its consumers by staying close to the consumer, keeping tabs on his desires and aspirations, and then designing communication by finding an appropriate slot to slip the brand into the need gap.

Global Partners
Hakuhodo Inc - Founded in 1895, Hakuhodo is Japan’s oldest full service advertising agency. With more than 3,400 professionals, 3000 clients and billings for the year 2003-2004 amounting to USD 6.44 billion, Hakuhodo is the second largest agency in Japan and the world’s 8th largest agency group in terms of gross income. Hakuhodo has 50 offices in 17 countries worldwide.

Key services include -

Advertising Direct Marketing Media Services

Promotion Strategic Brand Consultancy

AMO has serviced various coveted clients from the diversified Industry segments viz. Beverages, Foods, Tourism, Aviation, Automobiles, Consumer Durables, and Information Technology etc.

Key Clientele includes -

Rajasthan Tourism Staples ( Future Group) Mahua TV (all 5 channels) Jumbo Electronics Emart India Goa Tourism

Punjab Tourism TOTO Infosys Setlabs TCL Holdings India Ltd Godrej Agrovet Adhaar Indian Oil Corporation

Key Awards & Accolades won by AMO Communications -

Mid-day awards - 2009 International Creative Shakes Awards - 2008 The UNFPA-Laadli National Creative Excellence Awards for Social Change - 2008 Bronze at the OAC 2008 convention Brand Equity -Think Small Contest with 4 awards - 2007 Galileo Express Awards 2004 - Express Traveller Most Innovative Marketing Strategy (Goa Tourism) ITTM - Best Concept & Design (Goa Tourism) 8th ITFT, Moscow 2002 - Best Activity (Goa Tourism) H&FS India Domestic Destination of the Year for 2001-02 (Goa Tourism) National Tourism Award - Best Film (Goa Tourism) National Tourism Award - Best Product Literature (Goa Tourism) Brand Equity - ‘Think Small’ Contest, 2007 Mumbai Logo Contest, Mumbai Festival, 2006 Inside Outside Mega Show Award - Best Concept & design (TOTO) Dainik Bhaskar, Merit Award, 2006

Mumbai, New Delhi, Ahmedabad.

Elvis Dias, MD, Chief Executive Officer
Jitendra Khokle, Chief Operating Officer

Corporate Office: P2, Level 3-B, Raghuvanshi Estate,
11/12, Senapati Bapat Marg,
Lower Parel,
Mumbai 400 013.
Tel: +91 22 30403475
Fax: +91 22 24910642
Website: www.amogroup.com

Media Contact: elvis@amogroup.com
jitendrak@amogroup.com