Bollywood Corporation Pvt. Ltd. (BCPL), a unique Bollywood Experience for lovers of Indian Cinema, is incorporated and owned by Percept Limited.

BCPL has created and owns certain business concepts and Intellectual Property Rights using and under the brand ‘Bollywood’.

Bollywood accounts for over 40% of the total revenues of the overall Indian film industry. Bollywood is what the Indian masses turn to for entertainment, but currently there exists no organized format or means to consume this experience.

Bollywood Corporation presents an opportunity for Indian audiences to access a complete 360-degree Bollywood Experience through Bollywood Cafes, Walk Throughs, Hall of Fame, Bollywood Museums, Bollywood Theme Park, Bollywood Rides, Bollywood Sets, Bollywood Shoot Tickets, Bollywood Tours, Bollywood Memorabilia, Bollywood Lounge, Events Arena, Simulator Experiences, 3-D Virtual Gaming Booths, Merchandising and a host of other experiential offerings.

Bollywood Retail – A 50-50 JV between Percept and Future Group, ‘Bollywood Retail’ will provide shoppers with the ultimate Bollywood experience and offer a wide range of exclusive Bollywood merchandize via ‘Bollywood Retail’ counters present within Future Group’s retail network. This SBU will independently source Bollywood IPR and Software from Percept’s Bollywood Corporation and sell Bollywood merchandize via the vast retail infrastructure of the Future Group. Bollywood Live – This project will handle on ground and online operations worldwide for Bollywood Merchandise, Images, Simulation Experiences (Gaming etc.), Music, Dance, Live Shows, and more. Bollywood Live Event – This will be a unique entertainment property showcasing the best of Bollywood Music in a live format with India’s biggest performers providing audiences with an unforgettable mesmerizing experience. The objective will be to create India’s Premier Bollywood Dance and Music property to touch the millions of Bollywood fans across the country. The ‘Bollywood Live Event’ will be a grand party which will witness a unique fusion between a live DJ and dancers perform simultaneously on stage. The venue will wow audiences with its state-of-the-art lasers, pyrotechnics, graphics, SFX and LEDs. The best of Bollywood music and dance will converge together to offer thousands of Bollywood fans not just a musical concert but a dazzling and terrific experience unlike any other. Bollywood Live Portal – An online portal for retail offerings like movie & music downloads and merchandising, the website will offer the best of Bollywood through a ‘one-stop-shop’ online window to Bollywood Corporation and its various brands, and also act as a social networking platform for Bollywood fans. Promotional concepts will also be offered to fans to star in a real ‘Bollywood Movie’ by auditioning online through user generated content. Bollywood Café & Lounge – BCPL will set up and manage a chain of Bollywood Cafés & Bollywood Lounges across the country which will provide customers with a unique Bollywood ambience and experience. The Bollywood Cafés & Lounges will offer an ideal rendezvous zone for customers longing to relax and unwind as they savor unique and delectable Bollywood signature cuisines and drinks of their favourite stars, even as they soak in the starry atmosphere of the Bollywood Café & Lounge. Bollywood Shoppe – This project will provide a 360o on-ground shopping experience of Bollywood merchandize across the world, including Bollywood Movie CDs, DVDs & Gaming CDs, Bollywood Memorabilia, and Bollywood Shoot Tickets at ideal touch-points such as Airport Terminals etc. Bollywood Kingdom – This entails Bollywood Theme Parks, Bollywood Rides, Bollywood Museums, Bollywood Sets, Bollywood Tours, Events Arena, Simulator Experiences, 3-D Virtual Gaming Booths, Multiplexes, Reality, Gaming Arenas, and more. Bollywood Tourism – This would aim to provide a complete Bollywood Experience to tourists via visits to live Bollywood sets, Studios, indoor and outdoor shooting locations, Bollywood Celebrities homes, and more.

Mumbai

Corporate Office: P22, Raghuvanshi Estate
11/12, Senapati Bapat Marg, Lower Parel,
Mumbai - 400013
Tel: +91 - 22 - 3044 8400
Fax: +91 - 22 - 2491 1281
Website: www.perceptindia.in