Established in January 2000, Hakuhodo Percept is a brand management specialist offering an entire spectrum of advertising, marketing and media buying services. Hakuhodo Percept is a 50:50 joint venture of Hakuhodo Inc, the 8th largest agency globally, and Percept, India's largest integrated marketing communications group.

Key clients who have benefited from it's services are MARUTI SUZUKI, CITIZEN, PANASONIC, SHARP, NISSIN FOODS, YAKULT, SU-KAM, EVOK, HINDWARE, HIS, HARSHA (RETAIL).

HPPL offers a unique 360-degrees brand management system for their clients that result in creating power brands. It is an integrated approach to the management of all activities related to branding that helps their clients to steer the active and continuous relationship between the brand and consumers most effectively. HPPL deploys a suite of comprehensive tools to manage their client's brands. These tools include:

• Sei-katsu-sha Insight which is an approach that provides new insights of the relationship between the brand and consumers.
• Global Habits which is a database that polls 18000 consumers across 26 cities about 150 brands across 27 categories.
• Touchpoint Analysis, an integrated planning tool that ensures the best deployment of a brands communication budget across media and non-media.
• Brand Essence that determines the core values inherent in a brand that will remain unchanged in the long-term across the spectrum of the brand communication.
• Brand Tools which is a wide array of globally proven planning tools for account planning, creative processes and media planning.

India: DELHI, BENGALURU, CHENNAI.

Kimiyoshi Muto, Managing Director
Kosuke Kataoka, Executive Director
Arjun P.Modayil, Director

Corporate Office: Percept House, No. 2, Sant Nagar,
New Delhi - 110065.
Tel: +91 - 11 - 46541000
Fax: +91 - 11 - 2628 8871
Website: Under construction

Media Contact: KIMIYOSHI.MUTO@hakuhodo.co.jp
KOSUKE.A.KATAOKA@hakuhodo.co.jp
arjun@hakuhodoindia.com