IBD India is the Integrated Brand Development division of Percept-Hakuhodo that offers creative solutions across the entire communication spectrum. IBD India has a strategic alliance with Hakuhodo Inc., the 2nd largest agency in Japan and 8th largest in the world. IBD India also gains expertise from Percept’s unmatched array of capabilities to provide clients value and efficacy through their 360-degree communication programs. The approach at IBD India is to create focused brand communication and develop brands through Strategic Planning, Research, PR, Corporate Identity, Advertising, Marketing Communications, Events and Interactive Media.

IBD India, with its bouquet of offerings as a multi-functional full service agency, offers Integrated Marketing Communication services, Digital services, Production services, Design and Packaging services in 50 cities across the multiple sectors of FMCG, Consumer Electronics, PSU, Realty, Hospitality and Pharma, to name a few.

Starting from devising a strategy to arriving at the big idea, to focusing on design and development, and finally promoting it, IBD ensures that their 360-degree new media solutions help their clients attain that extra edge and lead in the digital age.

Integrated Marketing Communication: Because it’s all about building a relationship. As brand experience facilitators IBD provides a process that starts from secondary and primary research, analyses the competition and the market trends and formulates holistic brand strategies based on the same. After which creative solutions are shared for the clients’ business. IBD believes in executing work that gains both mind share and market share. IBD’s creative work engages, communicates, and sells.

The brand as an experience:

Ensuring salience above all Maximising differentials in the brand image Energising trade and reassuring existing customers Building brand identity systems, through ideas that engage the audience's imagination Utilising ideas as the ultimate lever to turn marketing insight and knowledge about brands into successful business results

IBD believes in communicating with people to build long lasting relationships. And the results are evident all over their portfolio.

Rabid Films. Ideas to scripts to films to business
IBD has a strategic alliance with the production hot shop ‘Rabid Films’. Rabid Films has its own pool of scriptwriters who develop ideas and concepts, apart from which they also have a network of reputed scriptwriters, directors, cameramen and technically proficient production crew. Services from Rabid Films include TVCs, AVs, Radio Spots, Still Photography, Online Videos, Virals, Graphics and Animation, Location Management and Line Production.

ByDesign. Creating identities that build lasting brands
ByDesign works with clients to develop or revitalise brand identities to be a true reflection their brands and how they want to be perceived. IBD articulates a clear identity platform, designs a visual system, and plans the ideal launch for the brand, always making sure that every single touch-point for the consumer-brand interaction is configured so as to create an integrated brand experience. IBD doesn’t just design the brand and corporate identify, but also manages them.

Packaging Design
IBD has developed an evaluation tool - Packskores™ - a proprietary tool for developing the most effective brand packaging program. It begins by determining the values a consumer is looking for in the product category and the image that has to be portrayed. Next is to consider a set of attributes that it has recognised in their studies of the finest packaging from around the globe - memorability, appeal, consistency, relevance and economy. IBD evaluates the packaging via their internal evaluation system - Packskores™.

iDigital. Because the future is what inspires
IBD creates engaging brand experiences for consumers in the digital world by offering a comprehensive suite of new media solutions viz:

Digital Strategy: marketing strategy, digital branding strategy, digital business modeling, user research, customer segmentation Brand Experiences and Platforms: cross-platform user experience design, multi-platform interface development (web, mobile, gaming, interactive/IP TV, in-store, out-of-home) and branded content & entertainment Web application design and development, database and marketing systems technology consulting Online Advertising: creative and technical development (banners, rich media, video, text), digital media planning & buying, search marketing (SEO/SEM) and Web PR Social Media & Word-Of-Mouth Marketing, including digital public relations & digital influencers engagement Direct & Performance Marketing: eCRM, email marketing, SMS, ecommerce, analytics, reporting, and optimization

Mumbai, Delhi, Chennai, Bangalore

Rahul Gupta, MD
Evarist Rego, Chief Operating Officer

Corporate Office: IBD House, Ajay Business Centre,
T.H. Kataria Road, Mahim,
Mumbai - 400016.
Tel: +91 - 22 - 2432 3203
Fax: +91 - 22 - 2432 3283
Website: www.ibdbrands.com

Media Contact: rahul@ibdbrands.com
evarist@ibdbrands.com