Founded in 2003, Percept Out-of-Home (P-OOH) has successfully created a shift in the industry's perspective in India - from conventional Outdoor media to an all-encompassing 360-degree Out-of-Home communication solution, to become one of the leading 'Out-Of-Home' communications specialists in the country. P-OOH has 3 sub-verticals - Percept Outdoor, Percept Retail and Percept Rural functioning under it. Percept Out-of-Home leverages the combined strengths of Percept's network and expertise to explore and create new Out-of-Home channels and new media options, which are used as benchmarks and best practices in the industry.

P-OOH has worked across industry segments for clients such as Samsung, DLF, Canon, VSNL, Idea Cellular, Skoda, Philips, Andhra Tourism, MCX, Inox, Worldspace, ICICI, Toshiba, Ginger Hotels, Cummins, Essar, Kohler, BILT, Lifestyle, Max New York, Canon, Spice Mobiles and Bison amongst others.

Percept Out-of-Home operates in 3 verticals:

• Percept Outdoor - Designing the out-of-home communication strategy for clients by planning, evaluating and buying outdoor  media.
• Percept Retail - A premier thought-leader for retailers and brands in the Retail space.
• Percept Rural - Aims to address the growing communications needs for Brands in India's smaller cities, towns and villages.

India: Ahmedabad, Bangalore, Chandigarh, Chennai, Cochin, Delhi, Hyderabad, Indore, Jaipur, Jammu, Kolkata, Lucknow, Mumbai, Pune.

Sanjay Pareek, President, Percept Out-of-Home
Prashant Gunthey, Business Head - Percept Retail
Prerna Poojara, General Manager - NBD & New Initiatives
Rajesh Amla, Business Head - Percept Rural

Corporate Office: P2, Level 3, Raghuvanshi Estate,
11/12, Senapati Bapat Marg, Lower Parel,
Mumbai 400 013.
Tel: +91 - 22 - 3044 8000
Fax: +91 - 22 - 2494 1128
Website: www.perceptooh.com

Media Contact: sanjay.pareek@perceptooh.com
prashant.gunthey@perceptooh.com
prerna.poojara@perceptooh.com
rajesh.amla@perceptooh.com