Percept Group
Businesses

Percept Out of Home


Founded in 2003, Percept Out-of-Home (Percept OOH) is amongst the leading ‘Out-Of-Home’ communication specialists in the country today. In a span of 7 years, Percept Out-of-Home successfully created a shift in the perception about the OOH industry in India - from conventional Outdoor Media to an all-encompassing 360-degree Out-of-Home communication solution.

Percept Out-of-Home leverages the combined strengths of Percept’s network and expertise to provide successful solutions for its clients. Percept Out-of-Home has the best and largest national network with on ground presence in 24 locations and a dedicated team of over 100 professionals with in-depth knowledge and skill-sets to offer customized and relevant solutions to clients.

Businesses
Percept Out-of-Home leverages the combined strengths of Percept's network and expertise to explore and create new Out-of-Home channels and new media options, which are used as benchmarks and best practices in the industry. P-OOH has 3 functioning sub-verticals - Percept Outdoor, Percept Retail and Percept Rural.

Percept Outdoor offers media space is based on innovation riding on technology which ensures planning and monitoring of the media. Programm, a web based asset grading, monitoring tools which grade the large format assets on 12 physical parameters to arrive at a score. Propell, is the 360-degree outdoor planning tool, which maps defined Target Groups and their interaction with the out-of-home media in a day.
Percept Retail address marketing at retail platforms viz. best practices trade tool kit, retail communication and sign solutions, display and dispensing solutions, brand shop concepts and execution, retail media development, planning, buying, and feet on street support.

Percept Retail uses PROMPT, a custom built planning tools for planning and tracking multiple visibility programs across clients, which synchronizes entire operations right from spec optimisation to negotiations, placement quality checks, implementation schedule etc. to provide value integration to client and suppliers alike.
Percept Rural focuses on the rural markets which have enormous potential to provide a platform for clients to communicate through innovative media solutions. It believes in the ceaseless quest for better solutions, the passion for pursuing the frontier of possibilities, and the conviction that quality & quantity are complementary and not conflicting pursuits.

Industry Experience Telecom, Entertainment, Consumer Durables, Retail, Banking & Finance, Express Courier, Clothing & Textile brands, Jewellery & Lifestyle brands, and Agro-based products.

Key Clients

Outdoor
  • ABN AMRO
  • ADANI WILMAR LTD
  • ADITYA BIRLA RETAIL LTD
  • BINANI CEMENT LIMITED
  • COLUMBIA ASIA HOSPITAL PVT.LTD.
  • DLF LIMITED
  • EDELWEISS
  • ESSAR TELECOM RETAIL LTD
  • EXIDE INDUSTRIES LTD
  • FUTURE CAPITAL HOLDINGS
  • GMR HYDERABAD INTERNATIONAL AIRPORT LTD
  • ICICI BANK LIMITED
  • IDEA TELECOMMUNICATIONS LTD
  • KOHLER INDIA CORP. PVT LTD.
  • KOTAK MAHINDRA ASSET MANAGEMENT CO LTD.
  • LUCAS
  • INDUSLND BANK
  • MID DAY MULTIMEDIA LIMITED
  • MAX NEW YORK LIFE INSURANCE CO.LTD.
  • PEPSI FOODS PVT LTD
  • SONY INDIA PVT.LTD.
  • TATA MOTORS LTD.
  • TITAN INDUSTRIES PVT LTD
  • UTV ENTERTAINMENT TELEVISION PVT LTD
  • ADLABS FLIMS LIMITED (BIG 92.7 FM)
  • BHARTI AXA LIFE INSURANCE COMPANY
  • GLAXO SMITHKLINE CONSUMER HEALTHCARE LTD.
  • FUTURE VALUE RETAIL LIMITED
  • MY TVS
  • PANTALOONS RETAIL INDIA LTD
  • RELIGARE
  • GINGER HOTELS
  • RUSTOMJEE EVERSHINE JOINT VENTURE(MCX)
  • SAMSUNG ELE. INDIA P LTD
  • SPICE TELECOM LTD
  • TATA TEA
  • UNITECH LIMITED
  • VIP INDUSTRIES LTD.


Retail
  • 3I INFOTECH LIMITED
  • CANON INDIA PRIVATE LIMITED
  • DELL INDIA PVT.LTD.
  • FRANKLIN TEMPLETON ASSET MANAGEMENT (INDIA) PVT.LD
  • G. V. PARIVAAR RETAILS LIMITED
  • GENERAL MILLS INDIA
  • HAKUHODO PERCEPT PVT LTD
  • HINDUSATN COCA COLA MARKETING CO.PVT.LTD.
  • HYDERABAD METRO POLITAN DEVLOPMENT AUTHORTY
  • ICFAI
  • LEAGUE ONE MARKETING SERVICE PVT. LTD.
  • LENOVO INDIA PVT LTD
  • LG ELECTRONICS INDIA PVT.LTD.
  • LIVING MEDIA INDIA LIMITED
  • MAKE MY TRIP
  • MINDSTEC DISTRIBUTION (P) LTD
  • MONEYGRAM INTERNATIONAL LTD
  • PARLE AGRO
  • PROMOTEMYBRAND.COM
  • TATA COMUNICAIONS LTD.
  • THE INDIA TODAY GROUP
  • WYETH LTD
  • ZICOM RETAIL PRODUCTS PVT. LTD.
  • AMX PRODUCTS AND SOULTIONS PVT LTD.
  • AWARE GLOBAL HOSPITALS
  • BELKIN
  • ELECTROLUX MAJOR APPLIANCES
  • HENKEL MARKETING INDIA LTD
  • HUDA
  • INDIABULLAS WHOLESALE SERVICES LTD
  • JAPAN CBM CORPORATION (I) PVT LTD
  • JARDEN CONSUMER SERVICES,
  • NIPPON
  • RECKITT BENCKISER INDIA LTD.
  • TUBE INVESTMENTS OF INDIA LTD
  • WHIRIPOOL OF INDIA LTD


Rural
  • AIRTEL(BHARTI AIRTEL LIMITED) RURAL
  • BAJAJ ALLIANZ LIFE INSURANCE COMPANY LIMITED
  • CELIO FUTURE FASHION LIMITED
  • NOKIA INDIA PVT.LTD.
  • PERCEPT H
  • PIDILITE INDUSTRIES LTD
  • SAME DEUTZ- FAHR INDIA PVT LTD
  • SYNGENTA INDIA LIMITED CP DIVISION
  • THOMAS COOK INDIA
  • TRACTORS AND FARM EQP LTD
  • ASIA MOTERWORKS LIMITED
  • ITC
  • MAN FORCE TRUCKS PVT. LTD.
  • TAFE TRACTORS AND FARM EQUIPMENT LTD.
  • TATA AIG
  • TATA DOCOMO
  • TI CYCLES OF INDIA


Network Offices
Mumbai, Delhi, Kolkata, Chennai, Hyderabad, Bangalore, Pune, Ahmedabad, Chandigarh, Cochin, Indore, Jaipur, Jammu, Lucknow

Management
Sanjay Pareek, President, Percept Out-Of-Home
Prashant Gunthey, Business Head - Percept Retail
Rajesh Amla, Business Head - Percept Rural


Corporate Office: P2, Level 3, Raghuvanshi Estate,
11/12, Senapati Bapat Marg, Lower Parel,
Mumbai 400 013.
Tel: +91 - 22 - 30428855
Fax: +91 - 22 - 24941128
Website: www.perceptooh.com

Media Contact: sanjay.pareek@perceptooh.com
prashant.gunthey@perceptooh.com
rajesh.amla@perceptooh.com


POOH - Branded Entertainment in India