| Businesses |
Percept Out of Home |
 |
Founded in 2003, Percept Out-of-Home (Percept OOH) is amongst the leading ‘Out-Of-Home’ communication specialists in the country today. In a span of 7 years, Percept Out-of-Home successfully created a shift in the perception about the OOH industry in India - from conventional Outdoor Media to an all-encompassing 360-degree Out-of-Home communication solution.
Percept Out-of-Home leverages the combined strengths of Percept’s network and expertise to provide successful solutions for its clients. Percept Out-of-Home has the best and largest national network with on ground presence in 24 locations and a dedicated team of over 100 professionals with in-depth knowledge and skill-sets to offer customized and relevant solutions to clients.
Businesses
Percept Out-of-Home leverages the combined strengths of Percept's network and expertise to explore and create new Out-of-Home channels and new media options, which are used as benchmarks and best practices in the industry. P-OOH has 3 functioning sub-verticals - Percept Outdoor, Percept Retail and Percept Rural. |
Percept Outdoor offers media space is based on innovation riding on technology which ensures planning and monitoring of the media. Programm, a web based asset grading, monitoring tools which grade the large format assets on 12 physical parameters to arrive at a score. Propell, is the 360-degree outdoor planning tool, which maps defined Target Groups and their interaction with the out-of-home media in a day. |
 |
Percept Retail address marketing at retail platforms viz. best practices trade tool kit, retail communication and sign solutions, display and dispensing solutions, brand shop concepts and execution, retail media development, planning, buying, and feet on street support. Percept Retail uses PROMPT, a custom built planning tools for planning and tracking multiple visibility programs across clients, which synchronizes entire operations right from spec optimisation to negotiations, placement quality checks, implementation schedule etc. to provide value integration to client and suppliers alike. |
 |
Percept Rural focuses on the rural markets which have enormous potential to provide a platform for clients to communicate through innovative media solutions. It believes in the ceaseless quest for better solutions, the passion for pursuing the frontier of possibilities, and the conviction that quality & quantity are complementary and not conflicting pursuits. |
Industry Experience Telecom, Entertainment, Consumer Durables, Retail, Banking & Finance, Express Courier, Clothing & Textile brands, Jewellery & Lifestyle brands, and Agro-based products.
Key Clients
Outdoor
|
Retail
|
Rural
|
Network Offices
Mumbai, Delhi, Kolkata, Chennai, Hyderabad, Bangalore, Pune, Ahmedabad, Chandigarh, Cochin, Indore, Jaipur, Jammu, Lucknow Management
Sanjay Pareek, President, Percept Out-Of-HomePrashant Gunthey, Business Head - Percept Retail
Rajesh Amla, Business Head - Percept Rural
Corporate Office: P2, Level 3, Raghuvanshi Estate,
11/12, Senapati Bapat Marg, Lower Parel,
Mumbai 400 013.
Tel: +91 - 22 - 30428855
Fax: +91 - 22 - 24941128
Website: www.perceptooh.com
Media Contact: sanjay.pareek@perceptooh.com
prashant.gunthey@perceptooh.com
rajesh.amla@perceptooh.com
