Founded in 1992, Percept Profile was initially established as the PR wing of Percept Advertising. Today, Percept Profile has carved a niche for itself and has expanded its expertise to encompass a formidable range of practice areas. Percept Profile focuses on research and knowledge management and provides a holistic approach towards brand image creation and management. Percept Profile’s international presence gives it the understanding and knowledge of global markets along with a strong presence in the local media.

The Percept Profile team comprises of professionals from various fields like management, finance, journalism and law, which gives the team a wider understanding of business scenarios. A consistent offering of high quality deliverables has helped Percept Profile to become one of the leading and fastest growing PR agencies in India.

Percept Profile has entered the year 2010 with the PR mandates for hosting the media for a three day prolific and by far the world’s largest power and T&D exposition ELECRAMA 2010.

Other prestigious brands in the Percept Profile roster include Forbes India - the most enviable business magazine; BSNL: India’s leading telecom player, Elbit Plaza Centers - a mall specialist from Europe; Bridgestone Tyres - world’s largest tyre manufacturing brand; T10 Gully Cricket - a unique concept that promotes grass-root cricketing talent; Sunil Mantri Realty Ltd. - a promising name in the real estate category; Panasonic : the leading consumer brand, Venetian Macau (Macau) & Marina Bay Sands (Singapore) - destinations being promoted by Sands Group; Big FM - the country’s largest radio network; Bull Dog Entertainment - a prominent licensor of unique international reality programs like Beauty & Geek and Contender in India; and the Bank of Maharashtra PR empanelment, to name a few.

The agency boasts of five business verticals viz. Lifestyle & Retail, Corporate, Finance, Media & Entertainment, and Sports. Recent prestigious projects included the Sahara India Sports Awards, The Goa Super Sixes and The Sunburn Music festival.

Percept Profile takes a 360-degree view of its client’s business’ to build a powerful and distinct communication program that resonates with the stakeholders who are critical to their success. Percept Profile adopts a “Multi-Focal Point Communication” method which uses a variety of PR tactics that communicate the right message to each of the target audiences. The emphasis is on meeting the business objectives rather than coverage alone. Percept Profile takes pride in mapping innovative PR programs that focus on tangible business results.

Practice Areas

• Strategic Brand Planning
• Creative Development
• Below the Line Development
• Media Planning & Buying
• Key Account Management
• Online Development
• Public Relations
• Event Management

Realising the potential that the smaller Tier 2 and Tier 3 towns are providing today, Percept Profile has rolled out a unique Profile Outreach program that focuses only on PR and brand building for brands that need a deeper penetration. With a large and diverse bouquet of interesting brands, and the foray into the opportune Tier 2 & Tier 3 towns, and a stealthy entry into the political PR business, Percept Profile is all geared up to head into the Top 3 PR Agency slot.

Industry Experience
Hospitality (Travel, Trade & Tourism), Telecom, Consultancy, FMCGs, Consumer Durables, Retail, Education, Banking & Finance, Services, Management consultants, Airlines & Express Courier, Information Technology, Viral Media & Portal/Vortals, Health Care, Apparel & Textile brands, Jewellery & lifestyle products, Automobile, Fashion, Films & Music.

Key Clients
Forbes India, BSNL, Bridgestone Tyres, T10 Gully Cricket, Sunil Mantri Realty Ltd, Panasonic, Varuna D, Jani, Venetian Macau (Macau) & Marina Bay Sands (Singapore), Bulthaup (UK), Big FM, Raisoni Group, Bull Dog Entertainment, and Bank of Maharashtra.

Partnerships & Affiliations
Percept Profile Middle East - Percept Profile has a fully functional office in Middle East, with a major aim of serving regional and multinational brands in the region.

Mumbai, Delhi, Kolkata, Chennai, Bangalore, Pune, Dubai, Bahrain

Rahat Beri, Chief Operating Officer

Corporate Office: P2, Level 3, Raghuvanshi Estate,
11/12, Senapati Bapat Marg, Lower Parel,
Mumbai 400 013.
Tel: +91 -22 - 3040 8800
Fax: +91 - 22 - 2498 5793
Website: www.perceptprofile.com

Media Contact: rahat@perceptprofile.com