Percept TalentCompany
Businesses

Percept Talent


Emerged in 2007 Percept Talent has diversified experience in the field of celebrity endorsement & talent management. It understands the nuances about creating the celebrity as a brand. For Percept Talent, it is a scientific process of choosing a celebrity as the face of a brand and is arrived at after detailed research and deliberation. Percept Talent’s diverse talent pool boasts of Bollywood stars, sports stars, musicians, writers, directors, fashion designers, established celebrities and promising newcomers.

Percept Talent is on the lines of some of the world’s largest talent and creative management agencies like Creative Artists Agency (CAA), The Endeavor Talent Agency and International Creative Management, which have been a cornerstone of the entertainment industry for decades.

In addition to Talent Management, Percept Talent also offers creative and effective solutions for brands vis-à-vis celebrities. In an increasingly cluttered market, celebrities provide a humane and recognizable face for the brand.

Some of Percept Talent 's successful Brand - Celebrity Associations include:

  • Amitabh Bachchan - Rin
  • Rani Mukerji - Munch (Nestle), Dabur
  • Shah Rukh Khan- Nokia, Airtel, DLF, Ministry of Commerce
  • Preity Zinta - Head & Shoulders (P&G)
  • Hrithik Roshan - Hero Honda
  • Kareena Kapoor - Citizen Watches, L’Oreal
  • Sreesanth - Nike, Marico, Pepsi
  • Mallika Sherawat - 7Up
  • Yuvraj Singh - Parachute, SBI Cards, Seagrams, Donear
  • Priyanka Chopra - Virgin Comics, Tag Heuer, J Hampstead, Ponds, Sunsilk, Asmi Jewellery
  • Karan Johar - Chivas Regal, Alfred Dunhill, Timond
  • Amrita Rao - Kwality Walls, Miss Players
  • Katrina Kaif - Marico, Nakshatra
  • Kolkata Knight Riders - Sponsorships
  • Neil Nitin Mukesh - GenX, Morellato watches
  • Sourav Ganguly - Tata Indicom, Puma, BMA Steel, Chirag Computers

Businesses
  • Bollywood & Cricket Talents - Percept Talent brings on board fresh and established talents from Bollywood & Cricket. In the future, Percept Talent will look beyond these fields to include Music, Golf, Tennis, Soccer and Fashion.
  • Casting Talents - Percept Talent acts as the intermediary between actors and the artistic ambition and vision of directors and producers by helping them cast actors for their films.
  • New Media - Percept Talent elevates the field of celebrity endorsements by scaling it up to include innovative celebrity endorsements, appearances, merchandising and gaming.
  • Strategic Consultations to Brands and Talents/Celebrities.
  • Determination of the most appropriate celebrity talent based on market analysis, budgetary guidelines, creative development, and scheduling requirements.
  • Celebrity profiling and background research.
  • Sourcing celebrity talents.
  • Structure and presentation of the offer to Talent/Brand.
  • Project coordination and contact management.
Engage, Empower and Entertain are the three-pillars of Percept Talent(Percept Talent ). Percept Talentmarks a confluence between creating, inculcating, honing and promoting ‘TALENT’ in every sense of the word. Percept Talent provides 360-degree solution for Talents from the entertainment arena, viz. Films, Music, Sports, Fashion, Direction, Writing, Modeling and Acting. Percept Talent is responsible for developing the Talent into a Brand with an identity that is beyond the person’s realm and lifespan.

Network Offices
India: Mumbai, Bangalore

Corporate Office: P2, Level 2, Raghuvanshi Estate,
11/12, Senapati Bapat Marg, Lower Parel,
Mumbai 400 013.
Tel: +91 - 22 - 30448300
Fax: +91 - 22 - 30448321
Website: www.ptmindia.com



Percept Talent