In 2007, PDM's Celebrity Management Services (CMS) and PPC's Talent Management (TM) converged to form a separate entity PTM. Percept Talent Management marks a confluence between creating, inculcating, honing and promoting ‘TALENT’ in every sense of the word. PTM provides 360-degree solution for Talents from the entertainment arena, viz. Films, Music, Sports, Fashion, Direction, Writing, Modeling and Acting.

Some of PTM's successful Brand - Celebrity Associations include:

Amitabh Bachchan - Rin Rani Mukerji - Munch (Nestle) Shah Rukh Khan - Nokia, Airtel, DLF, Ministry of Commerce Preity Zinta - Head & Shoulders (P&G) Hrithik Roshan - Hero Honda Kareena Kapoor - Citizen Watches, L’Oreal Sreesanth - Nike, Marico, Pepsi Mallika Sherawat - 7Up Sourav Ganguly Tata Indicom, Puma, BMA Steel, Chirag Computers

Yuvraj Singh - Parachute, SBI Cards, Seagrams, Donear Priyanka Chopra - Tag Heuer, J Hampstead, Ponds, Sunsilk Karan Johar - Chivas Regal, Alfred Dunhill, Timond Amrita Rao - Kwality Walls, Miss Players Katrina Kaif - Marico Kolkata Knight Riders (IPL 2008) Neil Nitin Mukesh - Morellato Raima sen - Levi Strauss

PTM acquires celebrities across all genres and provides services by value offerings in the arena of Endorsements, Professional Contracts, Digital Domain, Publishing, Merchandizing, Media tie-ups, BTL Events, Imaging, PR and grooming, Relationship Management and Wealth Management.

In addition to Talent Management, PTM also offers creative and effective solutions for brands vis-à-vis celebrities. In an increasingly cluttered market, celebrities provide a humane and recognizable face for the brand. With over 10 years of experience in the field of celebrity endorsement PTM understands the nuances about creating the celebrity brand. The process of choosing a celebrity as the face of a brand is an organic one and is arrived at after detailed research and deliberation by PTM.

Percept Talent Management, and Hansa Research have also embarked on an interesting and unchartered territory by launching CelebTrack^TM - the world's deepest, widest and largest research wave on celebrities. The research reveals the position of celebrities on 5 key parameters namely: Media presence, Popularity, Image attributes, Power of persuasion and over exposure. They together determine the Celebrity Power Score of more than 400 celebrities across the country and around 150 per reported market. These celebrities are from the arena of cine entertainment, cricket, other sports, music and television. It includes national, regional and local favourite stars.

India: Mumbai, Bangalore

Corporate Office: P2, Level 2, Raghuvanshi Estate,
11/12, Senapati Bapat Marg, Lower Parel,
Mumbai 400 013.
Tel: +91 - 22 - 30448300
Fax: +91 - 22 - 30448321
Website: www.ptmindia.com