Launched in 2005, Perspectrum Consultancy is India’s only market research driven Integrated Marketing Communication (IMC) consultancy that offers innovative marketing and communication solutions based on a cohesive and integrated approach. Perspectrum’s proprietary IMC research tool, ‘Perspectrum Thrust’ utilizes only those strategic disciplines of communication that are relevant, consistent and make the best impact on the ever changing Indian consumer. The Perspectrum approach manifests itself into its identity. It encapsulates Perspectrum’s philosophy of evaluating communication solutions from every degree imaginable to arrive at the most focused one for the brand. It is also reiterated in its line - “broad spectrum-brand perspectives”.

Perspectrum uses proprietary tools to analyze the consumer and market environment to develop seamless “IMC” plans for maximum impact. To ensure best practices and consistency, it uses a proprietary process - “Perspectrum Thrust”. It uses trademark practices like Ozone - studying the environment where the brand operates.



Perspectrum Advantage - The three pillars of Perspectrum:
- Edge - Developing Proprietary Tools
- Spark - Analyzing Market Trends
- One Up - Seamless 360° communication strategy for maximum impact
The “Perspectrum Thrust™” is the process of integrating the above resources.

Perspectrum has strategic advisors in key areas of research and business processes that assist and supplement the “Perspectrum Thrust” process. Perspectrum focuses on the ‘M’ of IMC and its service offering ranges for Business Understanding Analysis to Consumer Studies to Product Analysis to Sales & Distribution Strategy to Marketing Communication Strategy to Sustenance and Monitoring Plan.

Perspectrum is backed by a pool of multi-talented, cross-functional consultants with specialization in Advertising, Brand Consultancy, Market Research, Content, Web, Events, etc. With a combined cross functional experience base of over 125 years and backed by the varied hands-on knowledge and operational talent of the group companies, Perspectrum is the most formidable IMC player in the advertising and media industry of India today.

Key Clientele
Idea Cellular, D S Group (Catch Spices), Bharti, Sea Horse, HDFC Standard Life Insurance, Zicom, Bohemian Crystal Company, Cobra Beer, Nissan LCV, Benefit TV and Film Academy, Utsav Cz Gold Jewellery, Mirah Group, Ajmal Perfumes, Harlequin - Mills & Boons, Reliance Telecom, Goldiam International Ltd, Gulf Finance House, WorldSpace Satellite Radio, etc.

Mumbai

Corporate Office:P2, Level 1/B Raghuvanshi Estate,
11/12, Senapati Bapat Marg, Lower Parel,
Mumbai 400 013.
Tel: +91 - 22 - 30448400
Fax: +91 - 22 - 2491 1281
Website: www.perspectrum.biz