About Us
 The Board

Ajay Chandwani
Independent Director
Percept Limited

Erstwhile President of SSC&B Lintas and Director, Lowe Lintas, Ajay Chandwani did his BSc (Hons) and later pursued MMS from JB Institute of Management Studies. Ajay started his career as an Account Planner at Grant Kenyon & Eckhardt on Colgate-Palmolive and then joined JWT as an Account Supervisor. He then moved to Lowe Lintas as an Account Director in 1987 on Unilever Personal Products and Britannia. At Lowe Lintas, Ajay Chandwani became the youngest Director on their Management committee with responsibilities of handling Unilever Personal Products and All India New Business Development.

At Lintas, Ajay was instrumental in winning accounts like Tata Motors, Modi Xerox, Pepsodent, IDBI, Phlilips TVs, JM Mutual etc. He handled various Unilever brands such as Close-up, Fair & Lovely and Pepsodent. At SSC&B Lintas, Ajay was responsible for gaining brands like Mercedez Benz, Hexit, Philips, Parachute, Kissan, Walls Max candy, HLL, Nihar, Green Label whisky, Hero Group, Vardhman Group and Moser Baer, to name a few. Ajay also spurred SSC&B Lintas to win over 100 International awards - Golds at the New York Festival, Montreux Festival, London Festival and many other prestigious awards. Furthermore, during his tenure, SSC& B Lintas was the first Indian agency ever to win a Cannes Gold in 1996.

Since February 2005 to January 2009, Ajay was heading Percept/H as the CEO, during which period the teams won accounts like DLF, Canon, Bharat Nirman, Electrolux, MTNL, Karnataka Tourism, etc. He has also been instrumental in Percept/H winning 23 international awards in various festivals like the London Festival, New York Festival, Montreux Festival, Global, Graphis and Mobius Chicago. Domestic awards in creativity for Percept/H include Abbys, Goa Fest and Ice Awards. Percept/H moved up in image rankings at the Economic Times Agency Image Study from nowhere to the 15th rank in 2007 and further up to the 14th rank in 2008.

Ajay has also been on the awards jury of the New York festivals and the Montreux Advertising festival. He was also the Chairman of the Abby Awards judging committee for 7 years and is the Joint Secretary of the Advertising Club. After chairing the Creative Abby Award judging at Goafest for 3 years, Ajay was part of the Goafest Abby Award Governing Counci this year. He is a Member of the International Advertising Agencies Association (IAAA) and also has received the award for ‘Outstanding Contribution to the Advertising Fraternity’ at the 5th Indira Marketing Excellence Award.

Ajay has a keen interest in Photography (Wildlife & Travel Photography), collecting Antiques and is an Audio and Music aficionado with interests in Rock and Jazz.

Ajay Chandwani serves as Independent Director, Percept Limited.