‘Bollyboom’, a Percept Intellectual Property, is the world’s first and biggest Bollywood Dance Music Festival, offering an eclectic blend of Music, Dance and Entertainment. Bollywood music has been an intrinsic part of every Indian and combined with a large than life production, infusion of dance music and incredible SFX, Bollyboom provides a completely new twist to this genre of popular music to create a unique live entertainment experience for Bollywood music fans across the globe.

Launched in 2013, Bollyboom is today a unique & the largest IP in the Bollywood Dance Music domain in the world. Bollyboom offers a blend of Trance, House, Hip Hop, Electro Funk, Synthetic, Pop, Club Music, Techno, Trance, Hardstyle, Sufi and Dubstep music. The concerts belt out popular Bollywood numbers combined with visually mesmerizing SFX and state-of-the-art technology, thereby enhancing the entire musical experience.

A premium dance music experience, Bollyboom also offers a holistic Bollywood experience with Shopping zones, Food Courts and exclusively curated F&B experiences, and a host of other Bollywood related fun and interactive activities for fans. It is truly a unique experience of great music, choreography, stupendous performances by percussionists, acrobats, dancers and artistes specially flown in from around the world to offer visitors a 360-degree Bollywood experience. The production of every show has been at par with international standards with top of the line Technicals, AVs, SFX, Pyrotechnics and more.

Over the past decade Bollyboom has conducted over 100+ events across 20+ cities pan-India and 2 countries overseas, and has featured over 100 popular Punjabi Bollywood / Pop Artists and DJs including Guru Randhawa, Diljit Dosanjh, Yo Yo Honey Singh, B Praak, Jassie Gill, Sonu Nigam, Salim-Sulemein, Shaan, KK, Badshah, Aastha Gill, Javed Ali, DJs Chetas, Akhtar, Aqeel, Ali Merchant, Suketu, Akbar Sami, Nucleya etc.

Given its growing popularity, Bollyboom evolved into multiple formats such as Arenas, Club Nights, Mini Arenas, and has also hosted a couple of Pop Up Parties pan India with an exclusive guest list offering customers a unique and fresh nightclub experience. The Bollyboom@Home digital variant was launched in 2020 which further expanded the brand footprint and popularity. A pioneering initiative saw Percept Live take over popular traditional Indian festivals under the Bollyboom banner and create a brand new revived experience called ‘Bollyboom Occasions’ for youngsters who were already used to celebrating festivals such as Holi, Valentines Day, Baisakhi, Friendship Day, Christmas and New Years Eve with popular Bollywood music. ‘Bollyboom’ is the ONLY brand in this unique space in the world.

Bollyboom has produced and launched successful International shows across Kuala Lumpur, Dubai, South Africa, Singapore and more. Through every variant, music lovers attain a chance to celebrate an infusion of electronic dance music with popular Bollywood numbers which not only sets a new benchmark in the live entertainment event industry but also offers a magical and memorable experience to Bollywood music aficionados.

In 2021 Bollyboom further expanded from on-ground entertainment shows into the 360-degree experiential space with the launch of ‘Bollyboom House’, a series of lounges pan India offering patrons a unique flavor of Bollywood via the curated F&B, entertainment and experience unique to Bollyboom, becoming India’s very first 360° Bollywood Lounge experience for die-hard Bollywood aficionados.

Bollyboom is a Percept Intellectual Property. With a team of over 200 people and 28 offices across India and the Middle East, Percept is at an enviable leadership position in the Entertainment, Media and Communications domain.


  • Mr. Joji George, CEO, Percept Live
  • Mr. Karan Singh, COO, Percept Live
  • Mr. Manav Mehta, Director & Chief Operating Officer, Bollyboom

Contact Details

  • Corporate Office: P-2, Level 3, Raghuvanshi Estate, 11/12 Senapati Bapat Marg, Lower Parel, Mumbai – 400013. INDIA.