Champions of the World

‘Champions of the World’, a Percept Intellectual Property, revolutionized a new global concept in entertainment. This concept aimed at bringing together under one roof the most celebrated super-icons in the arena of Sports, Cinema, Music, Business and other fields of Entertainment and Entrepreneurship.

The first edition of this iconic property was launched under the genre of Cricket when six former captains of World Cup winning cricket teams viz. Kapil Dev, Imran Khan, Arjuna Ranatunga, Clive Lloyd, Steve Waugh and Allan Border were roped together by Idea Cellular for an extensive marketing campaign for ICC World Cup 2011. A 360-degree campaign supported the concept which echoed the message 'Keep Cricket Clean' across the cricketing world.

Future editions of ‘Champions of the World’ will witness legendary names in the Entertainment, Sports and Business world coming together united in a common message and cause.

Awards & Accolades

  • Idea Champions of the World wins the award for Best Brand Association with a LIVE Platform Category at the WOW Event and Experiential Marketing Awards 2012


  • Mr. Manuj Agarwal, CEO, Percept Live
  • Mr. Karan Singh, COO, Percept Live

Contact Details

  • Corporate Office: P-2, Level 3, Raghuvanshi Estate, 11/12 Senapati Bapat Marg, Lower Parel, Mumbai – 400013. INDIA.
    • Tel: +91-22-3017 3222
Champions Of The Worlds