|
|
|
|
'i-am' associates enters India in partnership with Percept Limited
i-am’ associates – UK’s premiere brand experience consultancy announced their formal launch into the Indian market on March 6, 2012. ‘i-am’ associates create innovative and focused customer experiences designed to generate strong brand awareness and increased customer advocacy, in turn leading to better business performance and ultimately increased profitability. Through their combined expertise in brand development, interior design and customer engagement ‘i-am’ build brand advocacy and business profitability for a diverse range of businesses and well known brands around the world. They create memorable experiences by first looking deep into a brand’s DNA, understanding the potential of a business and then delivering highly innovative communication solutions to the marketing challenges faced by businesses the world over. Their work, methodologies and high levels of creativity have resulted in increased brand awareness and improved sales for internationally recognized brands such as Diesel, Armani, Coca Cola, Adidas, FCUK, Hustler and Costa Coffee. ‘i-am’ associates has partnered with India’s largest media, entertainment and communications conglomerate Percept Limited. They have now set up a studio base in Mumbai with a team comprised of local talent in combination with experienced personnel from the UK and Turkey. Internationally ‘i-am’ associates have built a strong reputation for their work in the finance, real estate, hospitality and fashion retail sectors. Their strategic goals in India will see the consultancy build on their strengths by focusing their energies and expertise in these same verticals.
As a pilot project in India, i-am has taken on the New India Bank as their first initiative and has worked wonders with it already. ‘i-am’ have directed a complete overhaul of the business encompassing every aspect of its operations from brand communications to bank interiors. ‘i-am’ associates will be starting their India operations with a base in Mumbai and will consider expansion into other cities in due course. Initial strategic and creative support will come from the UK and Istanbul offices with a local team being built simultaneously with hopes to break even within Year 1 of operations in India.
|
|
|
|
P9 Integrated creates a publicity design for the upcoming movie 'Chhodo Kal Ki Baatein'
P9 Integrated has created a brand new attention grabbing publicity design poster for the upcoming movie - Chhodo Kal Ki Baatein. The movie stars renowned actors like Anupam Kher and Sachin Khedekar among others. The movie is slated to release in theatres on April 12, 2012 in Hindi & Marathi.The objective of creating an attention grabbing design was to make it attractive & visible in the market amongst audiences.
The movie revolves around a workaholic, short tempered and impulsive professional who lives a completely self-centric life without giving any priority to his family. In the course of time, the lead actor (Sachin Khedekar) comes across a very puzzling and unique situation which he cannot overcome.
At his wits end, he meets a completely mysterious stranger (Anupam Kher), who not only solves his problem but also helps him to understand and realize the real essence of life and the importance of the Present. The ability of P9 Integrated to understand clients’ requirement, designing creatives & strategies and flawless implementation certainly makes the poster of the movie ‘Chhodo Kal Ki Baatein’ stand out from other upcoming movies posters. |
|
|
|
P9 Integrated creates an exciting new campaign for Lay's
P9 Integrated recently created a new exciting campaign ‘Pal Banaye Magical’ for Lay’s with renowned Bollywood actor Saif Ali Khan. The objective was to position the new campaign to create awareness and garner more visibility in the market. P9 Integrated created content for Lay’s ‘Pal Banaye Magical’ euphoria which talks about bringing magic in ordinary mundane moments just by a minor change in perspective. The campaign showcases Saif Ali Khan sharing his stories while munching Lay’s at home on ordinary days, making those moments magical. To create hype, P9 Integrated created vignettes with bytes & making of ‘Pal Banaye Magical’ campaign which were further amplified, just three days prior to the release of the brand campaign, across 40 channels & 11 websites. The content was featured on various channels like NDTV India, Zoom, Times Now, Zee News, Star News and CNN IBN. |
|
|
|
Percept Activ handles Malayala Manorama 8th Vanitha Awards 2012 at Cochin
Percept Activ, the strategic business unit of Percept Media, recently hosted the Malayala Manorama 8th Vanitha Awards 2012 on February 12, 2012 at Wellington Ground, Cochin. The event was graced by the presence of legends & successful celebrities who have created history in the world of Indian cinema.Percept Activ has been handling the on-ground activation of the Vanitha Awards since its inception. The agency handled the Production & Technical element, Content management and Artist management in addition to the overall event. The content of the show ranged from Malayalam to Tamil to Bollywood, making it a well balanced award show. In contrast with the regular televised award nights, Vanitha Awards has attendance of over 25,000 people watching it LIVE at the venue. Hence, the onus was on the agency to ensure and deliver an event which is not only glamorous on television but also spectacular to watch LIVE. Percept Activ’s flawless planning & execution made the event a grand success. It was an evening to remember! |
|
|
|
Percept Out Of Home executes OOH for the state launch of Muthoot FinCorp in Madhya Pradesh
Percept Out-Of-Home, India’s renowned Out of Home Agency executed the OOH state launch for Muthoot FinCorp in select cities at Madhya Pradesh. The execution period of the activity commenced from 26th Jan, 2012 for duration of 20 days. The activity was emphasized in tier II cities namely in Bhopal and Indore. The primary objective of the campaign was to create consciousness about the launch of the services of Muthoot FinCorp in Bhopal and Indore at Madhya Pradesh. Besides increasing awareness for the brand there was a requirement to attract a wider base of eye balls at local markets, bus stand, railway stations, airports, commercial and high traffic zones. Another target was to gain a foothold in the new markets and consolidate its presence.The launch campaign executed strategically for a better geographical coverage garnered brand visibility with finesse.
|
|
|
|
|
Percept wins the creative mandate of Zee New Media's Ditto TV, Conceptualizes & executes the launch of India's first OTT distribution platform
Percept has bagged the prestigious account of Ditto, the OTT (over-the-top) TV distribution platform launched by Zee New Media, the digital arm of Zee Entertainment Enterprises Limited (ZEEL). While Percept/H won the creative mandate following a multi-agency pitch, Percept ICE strikingly executed the launch event on February 29, 2012 at Taj Lands End, Mumbai. Percept/H innovatively presented ideas at the pitch that helped them bag the creative mandate of Ditto TV. The ability of Percept/H to craft and execute unique creative campaigns will certainly strike a chord amongst the audiences, meeting the client’s objectives and making it a huge success. Percept ICE strategically planned & executed the launch of OTT platform which offers TV channels and on-demand video content on mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs. In keeping with the ambience of the launch event, Percept ICE innovatively created an airport lounge seating arrangement at the venue for the guests & the media. Percept’s profound understanding, immense knowledge in the creative business and incomparable ability to plan & execute events helped them win the prestigious Zee New Media's Ditto TV account. |
|
|
|
Percept Talent signs exclusive talents Vijender Singh & Sushil Kumar for an endorsement deal with Pepsico's Mountain Dew
Percept Talent signed an endorsement deal for Boxer Vijender Singh and Wrestler Sushil Kumar with Pepsico’s Mountain Dew. The soft drink that exhilarates like no other because of its active, high-energy, extreme citrus taste, makes an appropriate match for the Indian Olympians Vijender and Sushil who portray the idea of daring, challenging and a ‘can do’ attitude. As a new strategy Pepsico wanted to leverage on the positive rub off Indian Olympians will get before the games in July/August. As part of this strategy Pepsico signed both the stars for a one year contract. The brand has always celebrated the bold, adventurous and rebellious spirit of the youth. This is reflected in their all new high-adrenaline advertising with Olympians Vijender and Sushil. To 'overcome' is all in your head; size them up on your own terms. Mountain Dew shows the Olympians in their fearless form preparing to face their biggest challenge - their own apprehensions. Middleweight Boxing Champion Vijender Singh and Wrestler Sushil Kumar disclose their secret to defeating Fear.The ‘Darr Ke Aage Jeet Hai’ campaign, which was first aired on 8th March, will run throughout summer on all GEC’s, Youth , Music channels and acknowledges that fear is a very real aspect of the world and Mountain Dew wants to encourage young people to believe in themselves in their moment of fear. Like Pepsi, Percept Talent is working towards actively helping many brands derive the best value from the upcoming Olympics which has the best contingent from India – most of the participants from India (across sports / athletics) are exclusively represented by Percept Talent. |
|
|
|
Percept Out Of Home undertakes OOH for the Tupperware Carnival in Coimbatore, Tamil Nadu
Percept Out Of Home, India’s renowned Out of Home Agency undertook OOH activity for Tupperware in Coimbatore, Tamil Nadu. While the strategy adopted aimed at creating awareness at a few key locations in the city of Coimbatore for the Tupperware brand, the primary objective of the campaign was to spread awareness for the Tupperware Carnival in the city via outdoor advertising.The outdoor ads lent a better geographical coverage along with brand visibility. Customers from all sections of society and age groups were aware of the Carnival. Tupperware is one of the leading brands in Food Packaging via Plastic Products. Its brand proposition has been to communicate ‘preserving food and eating supplements fresh and healthy’. The campaign’s uniqueness lay in the fact that the creative was kept lucid for the understanding of all age groups in terms of connectivity with the brand. Mr. Rajneesh Bahl, Business Head - Outdoor, Percept Out Of Home said, “The outdoor was planned in conjunction with the Tupperware Carnival. This was to elevate awareness for the brand. The creative used was very vibrant which made each hoarding stand out.” |
|
|
|
PK Online to do a worldwide premiere on Cinecurry's YouTube channel for upcoming Kannada film 'Dev - Son of Mudde Gowda'
Dev - Son of Mudde Gowda is set to become the first Kannada movie to be released overseas on video sharing website YouTube. The movie, however, will be not be available for the YouTube users in India. Producers, Jade Plant Ventures have collaborated with entertainment heavyweight Cinecurry to launch the film simultaneously with its theatrical release on April 6, 2012.The innovative step is seen as a way to promote regional films that don't get a chance to release theatrically in overseas markets. It is an attempt to reach a wider audience through online release and help curb piracy. In the US, Dev Son of Mudde Gowda will be available for rent at 1$ on YouTube while in other countries the film will be available for free on Cinecurry's YouTube channel. Dev Son of Mudde Gowda is a coming of age tale directed by Indrajit Lankesh, whose previous credits include Huduga Hudugi, Aishwarya, Monalisa among others and stars Diganth, Charmi and Ananth Nag.Cinecurry is an entertainment brand owned by PK Online, a division of Percept Limited. The movie will be available on its YouTube channel which is one of the most successful in India. The channel is the 10th most watched, with over 85 million views."Dev Son of Mudde Gowda's premiere on YouTube is yet another feather in our cap as YouTube is the world's most popular online video community and Indrajit Lankesh's films are a guaranteed success. We are excited about this association as this will help us reach out to the audience in a focused manner and will be cost-effective for the producers. We see cinecurry as a dominant medium for enabling movie producers to monetise their digital assets." Viraj Malik, CEO of PK Online said.
|
|
|
|
SUNBURN SPECIAL CHOPPER TO MAKE MUMBAI DEBUT
One of the finest creations to roll-out of the Vardenchi firm,the exclusive Sunburn Chopper will make its first appearance in Mumbai at the Sunburn Summer Fest to be held from April 6-8,2012,at Tulip Star,Juhu Beach.Built specifically for the popular Sunburn Festival by the renowned Vardenchi custom bike building firm from Mumbai,the Sunburn Chopper was unveiled for the first time at the 2011 Sunburn Festival in Goa.Those who missed 2011 Sunburn in Goa,now have the chance to not only experience the music festival in Mumbai but also get to fix their eyes on this gorgeous chopper that will be on display at the event.Complete with a massive 300-section rear tyre,CNC-machined alloy wheels and painted in high quality Midnight Black paint with airbrushed Sunburn logos on the curvaceous fuel tank,the Sunburn chopper is superbly finished with very high attention to detail.With its classy Sunburn theme and a whooping price tag of Rs 8 lakh,this custom chopper is a surefire head turner that is a fitting match to one of the largest music festivals in Asia,the Sunburn.
|
|
|
|
|
Percept Talent on a spree of signing talents, hires Pooja Batra & Payal Rohatgi
Percept Talent - The celebrity management division of Percept Limited has recently signed talents from various genres ranging from Bollywood to Wrestling to Squash. The newly signed talents are Pooja Batra – renowned Bollywood actress & former Miss India Asia-Pacific, Sangram Singh - India’s only Professional Wrestler having represented India in multiple fights, Joshna Chinappa – India’s leading squash player and Payal Rohatgi of the latest reality show - Survivor India fame. The tenure of the contact was signed. Speaking about the newly signed talents, Joji George, CEO, Percept Sports & Entertainment said, “We are extremely pleased to have these names associated with us. We at Percept Talent will help provide assistance to our talents in flourishing in their respective career graphs. We welcome them on board and hope for a long fruitful association.” Percept Talent’s immense knowledge, understanding and in-depth perceptive will certainly assist these talents in representing the brand values to a wide set of audiences. |
|
|
|
|
Now, Sunburn Festival comes to Mumbai!
Music takes you to places you least expect. And when it takes you home, you're lost for words. So you can imagine how an EDM (electronic dance music) lover feels when told that Sunburn, Asia's largest electronica festival, held annually in Goa every December, will have a Mumbai edition this summer. Sunburn inceptor and Percept Limited Joint MD Shailendra Singh says, "After banging it in big time for the fifth anniversary of Sunburn Goa, we wanted to bring the experience to the entertainment capital of India. We're taking the experience to the next level. We're going to create magic with technology... ground-breaking stuff."
This will be the first time the biggest names in dance music will be down this summer to rock Maximum City. You'll only have to make it as far as Tulip Star in Juhu, to enjoy amazing music by the best artists and live acts on two stages over three days (April 6-8). Ask festival director Nikhil Chinappa why the need for a summer edition in Mumbai instead of Goa, and he says, "For several reasons... some selfish ones. We want to cram as many parties and as many festivals in one life. Not everyone can make it to Goa for various reasons at that time of the year. The idea here is to bring Sunburn to different cities." So will this be Goa in Mumbai? Not exactly. "We're not bringing Goa to you. That's not the festival's intention. It's all about listening to fantastic music with your friends.
" As for the highlights of Sunburn Mumbai 2012, Nikhil says, "The Mumbai edition will have a special focus on technology, gizmos and production. For the first time, we'll feature liquid nitrogen bursts, CO2 Cannon, Cryo-Borg, Pyrotechnics, LED mesh, spray guns, 3D projection mapping and more. All this apart from top-of-the-line sound and sets." VIP as well as general admission tickets are available on www.sunburn.in. |
|
|
|
|
Percept Activ executes a two day roadshow – ‘Blissful Bihar’ for The Bihar Tourism Board at Surat
Percept Activ executed a two day roadshow for The Bihar Tourism Board at Surat. The ‘Blissful Bihar’ roadshow aimed at showcasing the extensive tourist attractions of Bihar to the populace of Gujarat. The Road show kick started with a press conference addressed by the state tourism officials. The agenda of the press conference was on presenting the traditional and cultural prosperity of Bihar and discuss the various initiatives and programs undertaken to boost the domestic tourism in Bihar. The panel touched upon the various culturally rich attractions to draw tourists from Gujarat. The press conference was followed by a special cultural program including dance and music performance by specialized folk artists from Bihar. The activity centre comprised of various stalls showcasing different handicrafts from Bihar like the Madhubani paintings, Sikki art work and Bhagalpur silk along with delectable Bihari cuisine to name a few. People from various walks of life including students, government and corporate employees were invited to experience the Mini Bihar created by Percept Activ with all the various exciting activities planned during the roadshows. |
|
|
|
|
Percept's MASH Advertising wins Philips' mobile handset business
The annual spend on the media is estimated to be more than Rs 15 crore. MASH Advertising has bagged the creative and strategy account of Philips' mobile handset. The business will be managed out of the agency's Delhi office. The win comes after a multi-agency pitch that took place in the Capital, in which three-four agencies participated. The annual spend on the media for this business is estimated to be more than Rs 15 crore.Philips made a re-entry into the Indian mobile handset market after eight years, with its Chinese owner launching six models priced under Rs 10,000 in September, 2011. At that point, DDB Mudra worked for the launch campaign of the handset in India.
The company will soon launch a multi-media campaign, which will first use the print and radio platforms. A television campaign will also be launched in the next few months.Amitabha Lahiri, Chief Executive Officer, MASH Advertising, says, "After all, an entire generation in this country has grown up with this brand. The residual brand equity will of course be useful to rekindle a favourable predisposition amongst a much younger target group."Apparently, the company aims to target a young group as the product is a low-end multimedia phone. R Mahendran, President and business head, Conplex International, the sole distributor of Philips in India, says, "We saw the differentiated approach from Percept in both strategy and creative. They were truly tailor-made for the respective target groups. That really was the clincher."MASH is a 360-degree offering of advertising, with a strong support of media, PR, content and experiential marketing. It is a subsidiary of Percept/H. The agency has the participation of the Indian Percept Group and the Japanese Hakuhodo.For the record, in December 2011, electronics giant Philips appointed Ogilvy & Mather as the lead creative agency on its US$465 million global advertising account. The agency picked up the business following a final shootout against TBWA. DDB, the incumbent on the account, was eliminated at an earlier stage.
|
|
|
|
|
Percept ICE executes the Royal Stag Mirchi Music Awards 2012
Percept ICE executed the grand Royal Stag Mirchi Music Awards 2012 held on March 21, 2012 at the Bhavans College, Mumbai.The event graced with well known industrialists, celebrities and renowned people from the music fraternity was efficiently managed by the team Percept ICE. Being the event partners, Percept handled the venue management, green room management, rehearsals and shoots to showcase electrifying performances at the award function. Having their expertise in technical set up, the venue was beautifully constructed with dazzling stage, lights and sound. Commented Nazneen Karimi–Chief Operating Officer, Percept ICE said, “Percept ICE this year made a strong imprint in the industry with a series of award shows and closing the FY with the prestigious Mirchi Music Awards 2012”All in all, with immense knowledge, expertise and perfect co-ordination, team Percept ICE worked round the clock to make this event a successful one. |
|
|
|
|
Percept Talent facilitates an endorsement between Nutrilite Protein Power & Pankaj Bhadouria – winner of Master Chef Season I
Percept Talent facilitated a powerful association between Nutrilite Protein Power – a complete protein food supplement by Amway India, the world’s largest direct selling companies & Pankaj Bhadouria – the winner of Master Chef Season-I.As part of association, a 30 min film was shot where Pankaj Bhadouria created 5 sumptuous recipes with Nutrilite being one of their ingredients. A 2 month recipe contest, held in New Delhi, Kolkatta, Mumbai and Chennai was organised by Amway India for their distributors. 10 best recipes were shortlisted from each of the 4 zones and got qualified for the regional finals. Pankaj Bhadouria played the jury in these recipe contests. The initiative was highly appreciated and received excellent response from the distributors, customer and prospects from this contest. Speaking about the association, Joji George, CEO, Percept Sports & Entertainment said, “Percept Talent is always creating unconventional branding and marketing activities with appropriate fitment for Brands like Amway. This initiative in particular was a great success and we hope to continue with more diverse ways of helping brands reach out to the correct masses.”
|
|
|
|
|
Percept Activ executes the 2nd Edition of ‘IIHF-2012’ for the Ministry of Textile & Handloom Export Promotion Council
Aimed to create awareness on the melange of Indian Handicrafts, the exhibition endeavours to create a positive outlook of Indian hand works to the world community.
Percept Activ, the strategic business unit of Percept Media, executes the 2nd Edition of ‘IIHF-2012’ on March 27 for the Ministry of Textile & Handloom Export Promotion, a nodal agency set up by the Govt. of India. The international fair is the first of its kind in India to showcase a mélange of hand-woven products as an exclusive product range of handloom industry to the buyers of the world community.Hosted by the ‘Handloom Export Promotion Council’ to promote export of handloom products from India, the International Fair brought together a fashion extravaganza that stimulated the acceptance of Indian made hand works in the international market and also promoted Indian culture and traditional works into the pertinent consumer base across markets. Bringing to the audiences Impasto - Batik Collection, Pehchaan - Mal Mal Collection and Tres Chic - Kalamkari Collection; the exhibition showcases the best of home textiles in quality and design from all over India.Occupying a place of eminence in preserving India's heritage, the India International Handwoven Fair-2012 juxtaposes a rich tradition of imagery and handiwork which brings to the participants an exclusive fair for Indian hand woven products. By permitting experimentation and encouraging innovation, the India International Handwoven Fair-2012 brings unparallel delight to designers, interior decorators and connoisseurs of fine clothing coming from countries such as U.S.A, U.K., Canada, Brazil, Argentina, Spain, Sweden, Germany, France, Italy, Switzerland, Australia, New Zealand, Japan, Uganda, Uzbekistan, Serbia, Morocco, Crotia, Bulguria, Slovakia etc.Sanjay Shukla, COO, Percept Activ, said, “We are very proud to have associated with Ministry of Textile & Handloom Export Promotion for this International Fair. One of the challenges was to execute the event in such a manner that showcases the Indian Tradition and Culture and at the same time it also had to reach out to the International Buyers. We took upon the challenges and executed the event in such a fashion that we have only set the benchmarks high for next year.” The flawless planning & execution by Percept Activ undeniably made the ‘IIHF 2012’ a grand success.
|
|
|
|
|
|
Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.
| |
|
|
|