SUNBURN SPECIAL CHOPPER TO MAKE MUMBAI DEBUT

Percept Talent on a spree of signing talents, hires Pooja Batra & Payal Rohatgi

Percept Talent - The celebrity management division of Percept Limited has recently signed talents from various genres ranging from Bollywood to Wrestling to Squash. The newly signed talents are Pooja Batra – renowned Bollywood actress & former Miss India Asia-Pacific, Sangram Singh - India’s only Professional Wrestler having represented India in multiple fights, Joshna Chinappa – India’s leading squash player and Payal Rohatgi of the latest reality show - Survivor India fame. The tenure of the contact was signed. Speaking about the newly signed talents, Joji George, CEO, Percept Sports & Entertainment said, “We are extremely pleased to have these names associated with us. We at Percept Talent will help provide assistance to our talents in flourishing in their respective career graphs. We welcome them on board and hope for a long fruitful association.” Percept Talent’s immense knowledge, understanding and in-depth perceptive will certainly assist these talents in representing the brand values to a wide set of audiences.

Now, Sunburn Festival comes to Mumbai!

Music takes you to places you least expect. And when it takes you home, you're lost for words. So you can imagine how an EDM (electronic dance music) lover feels when told that Sunburn, Asia's largest electronica festival, held annually in Goa every December, will have a Mumbai edition this summer. Sunburn inceptor and Percept Limited Joint MD Shailendra Singh says, "After banging it in big time for the fifth anniversary of Sunburn Goa, we wanted to bring the experience to the entertainment capital of India. We're taking the experience to the next level. We're going to create magic with technology... ground-breaking stuff."

This will be the first time the biggest names in dance music will be down this summer to rock Maximum City. You'll only have to make it as far as Tulip Star in Juhu, to enjoy amazing music by the best artists and live acts on two stages over three days (April 6-8). Ask festival director Nikhil Chinappa why the need for a summer edition in Mumbai instead of Goa, and he says, "For several reasons... some selfish ones. We want to cram as many parties and as many festivals in one life. Not everyone can make it to Goa for various reasons at that time of the year. The idea here is to bring Sunburn to different cities." So will this be Goa in Mumbai? Not exactly. "We're not bringing Goa to you. That's not the festival's intention. It's all about listening to fantastic music with your friends.

" As for the highlights of Sunburn Mumbai 2012, Nikhil says, "The Mumbai edition will have a special focus on technology, gizmos and production. For the first time, we'll feature liquid nitrogen bursts, CO2 Cannon, Cryo-Borg, Pyrotechnics, LED mesh, spray guns, 3D projection mapping and more. All this apart from top-of-the-line sound and sets." VIP as well as general admission tickets are available on www.sunburn.in.

Percept Activ executes a two day roadshow – ‘Blissful Bihar’ for The Bihar Tourism Board at Surat

Percept Activ executed a two day roadshow for The Bihar Tourism Board at Surat. The ‘Blissful Bihar’ roadshow aimed at showcasing the extensive tourist attractions of Bihar to the populace of Gujarat. The Road show kick started with a press conference addressed by the state tourism officials. The agenda of the press conference was on presenting the traditional and cultural prosperity of Bihar and discuss the various initiatives and programs undertaken to boost the domestic tourism in Bihar. The panel touched upon the various culturally rich attractions to draw tourists from Gujarat. The press conference was followed by a special cultural program including dance and music performance by specialized folk artists from Bihar. The activity centre comprised of various stalls showcasing different handicrafts from Bihar like the Madhubani paintings, Sikki art work and Bhagalpur silk along with delectable Bihari cuisine to name a few. People from various walks of life including students, government and corporate employees were invited to experience the Mini Bihar created by Percept Activ with all the various exciting activities planned during the roadshows.

Percept's MASH Advertising wins Philips' mobile handset business

The annual spend on the media is estimated to be more than Rs 15 crore. MASH Advertising has bagged the creative and strategy account of Philips' mobile handset. The business will be managed out of the agency's Delhi office. The win comes after a multi-agency pitch that took place in the Capital, in which three-four agencies participated. The annual spend on the media for this business is estimated to be more than Rs 15 crore.Philips made a re-entry into the Indian mobile handset market after eight years, with its Chinese owner launching six models priced under Rs 10,000 in September, 2011. At that point, DDB Mudra worked for the launch campaign of the handset in India.

The company will soon launch a multi-media campaign, which will first use the print and radio platforms. A television campaign will also be launched in the next few months.Amitabha Lahiri, Chief Executive Officer, MASH Advertising, says, "After all, an entire generation in this country has grown up with this brand. The residual brand equity will of course be useful to rekindle a favourable predisposition amongst a much younger target group."Apparently, the company aims to target a young group as the product is a low-end multimedia phone. R Mahendran, President and business head, Conplex International, the sole distributor of Philips in India, says, "We saw the differentiated approach from Percept in both strategy and creative. They were truly tailor-made for the respective target groups. That really was the clincher."MASH is a 360-degree offering of advertising, with a strong support of media, PR, content and experiential marketing. It is a subsidiary of Percept/H. The agency has the participation of the Indian Percept Group and the Japanese Hakuhodo.For the record, in December 2011, electronics giant Philips appointed Ogilvy & Mather as the lead creative agency on its US$465 million global advertising account. The agency picked up the business following a final shootout against TBWA. DDB, the incumbent on the account, was eliminated at an earlier stage.

Percept ICE executes the Royal Stag Mirchi Music Awards 2012

Percept ICE executed the grand Royal Stag Mirchi Music Awards 2012 held on March 21, 2012 at the Bhavans College, Mumbai.The event graced with well known industrialists, celebrities and renowned people from the music fraternity was efficiently managed by the team Percept ICE. Being the event partners, Percept handled the venue management, green room management, rehearsals and shoots to showcase electrifying performances at the award function. Having their expertise in technical set up, the venue was beautifully constructed with dazzling stage, lights and sound. Commented Nazneen Karimi–Chief Operating Officer, Percept ICE said, “Percept ICE this year made a strong imprint in the industry with a series of award shows and closing the FY with the prestigious Mirchi Music Awards 2012”All in all, with immense knowledge, expertise and perfect co-ordination, team Percept ICE worked round the clock to make this event a successful one.

Percept Talent facilitates an endorsement between Nutrilite Protein Power & Pankaj Bhadouria – winner of Master Chef Season I

Percept Talent facilitated a powerful association between Nutrilite Protein Power – a complete protein food supplement by Amway India, the world’s largest direct selling companies & Pankaj Bhadouria – the winner of Master Chef Season-I.As part of association, a 30 min film was shot where Pankaj Bhadouria created 5 sumptuous recipes with Nutrilite being one of their ingredients. A 2 month recipe contest, held in New Delhi, Kolkatta, Mumbai and Chennai was organised by Amway India for their distributors. 10 best recipes were shortlisted from each of the 4 zones and got qualified for the regional finals. Pankaj Bhadouria played the jury in these recipe contests. The initiative was highly appreciated and received excellent response from the distributors, customer and prospects from this contest. Speaking about the association, Joji George, CEO, Percept Sports & Entertainment said, “Percept Talent is always creating unconventional branding and marketing activities with appropriate fitment for Brands like Amway. This initiative in particular was a great success and we hope to continue with more diverse ways of helping brands reach out to the correct masses.”

Percept Activ executes the 2nd Edition of ‘IIHF-2012’ for the Ministry of Textile & Handloom Export Promotion Council

Aimed to create awareness on the melange of Indian Handicrafts, the exhibition endeavours to create a positive outlook of Indian hand works to the world community.

Percept Activ, the strategic business unit of Percept Media, executes the 2nd Edition of ‘IIHF-2012’ on March 27 for the Ministry of Textile & Handloom Export Promotion, a nodal agency set up by the Govt. of India. The international fair is the first of its kind in India to showcase a mélange of hand-woven products as an exclusive product range of handloom industry to the buyers of the world community.Hosted by the ‘Handloom Export Promotion Council’ to promote export of handloom products from India, the International Fair brought together a fashion extravaganza that stimulated the acceptance of Indian made hand works in the international market and also promoted Indian culture and traditional works into the pertinent consumer base across markets. Bringing to the audiences Impasto - Batik Collection, Pehchaan - Mal Mal Collection and Tres Chic - Kalamkari Collection; the exhibition showcases the best of home textiles in quality and design from all over India.Occupying a place of eminence in preserving India's heritage, the India International Handwoven Fair-2012 juxtaposes a rich tradition of imagery and handiwork which brings to the participants an exclusive fair for Indian hand woven products. By permitting experimentation and encouraging innovation, the India International Handwoven Fair-2012 brings unparallel delight to designers, interior decorators and connoisseurs of fine clothing coming from countries such as U.S.A, U.K., Canada, Brazil, Argentina, Spain, Sweden, Germany, France, Italy, Switzerland, Australia, New Zealand, Japan, Uganda, Uzbekistan, Serbia, Morocco, Crotia, Bulguria, Slovakia etc.Sanjay Shukla, COO, Percept Activ, said, “We are very proud to have associated with Ministry of Textile & Handloom Export Promotion for this International Fair. One of the challenges was to execute the event in such a manner that showcases the Indian Tradition and Culture and at the same time it also had to reach out to the International Buyers. We took upon the challenges and executed the event in such a fashion that we have only set the benchmarks high for next year.” The flawless planning & execution by Percept Activ undeniably made the ‘IIHF 2012’ a grand success.