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The post-lunch session showcased an exclusive Business Conclave that included Panel Discussions featuring luminaries and stalwarts from the entertainment, media and communications industry.
The PAC 10 Business Conclave launched with a very gripping and humorous guest speaker session featuring the enigmatic Anjum Rajabali (Writer, Editor, Consultant) on the topic ‘Whose Idea is it Anyway’. The half hour session explored the dilemma of the IP creator and sought to find answers by which his interests are protected and his creative contribution recognized.
The ENTERTAINMENT panel discussion titled ‘Content Creation v/s Content Distribution – Who’s Got the Cherry?’ saw luminary panelists that included Neeraj Goswami (Consultant & ex-VP Distribution, Warner Bros), Sandip Tarkas (President Customer Strategy, Future Group), Sanjay Bhandari (Director, SB Consulting Media Practice), and Sanjay Gupta (Director, White Feather Films). The session was moderated by Vivek Vasvani (Writer, Actor, Producer).
The MEDIA panel discussion entitled ‘Pennywise and Pound Foolish?’ saw stalwarts like Geetanjali Bhattacharjii (Head – New Business Initiatives, Spatial Access Media Solutions Pvt. Ltd.), G. K. Suresh (Head of Brands and Business Development, ITC), Jasmin Sohrabji (Managing Director, OMD India), Praveen Tripathi (President – Marketing and Sales Services, Pidilite Industries Ltd.), Ronita Mitra (Joint General Manager, ICICI Bank) explore the CPRP predicament. The session was moderated by noted Trade Editor for Exchange4Media Anurag Batra (Chairman & Editor in Chief, Exchange 4 Media).
The COMMUNICATIONS panel discussion titled ‘Who’s the Moron – The Advertiser or the Consumer?’ had notable panelists like Agnello Dias (Chief Creative Officer, Taproot India), Ajay Kakar (Chief Marketing Officer – Financial Services, Aditya Birla), L V Krishnan (CEO, TAM Media Research India), Sanjay Raj Kurup (Founder & Creative Chairman, Creative Land Asia) address the age old myth about gullible consumers and the advertising business. The session was moderated by Pranesh Misra (Chairman & Managing Director, Brandscapes Worldwide).
The finale of the Business Conclave was a guest speaker session by Ajay Kakar (Chief Marketing Officer – Financial Services, Aditya Birla) elaborating on the ‘The New Face of PR’. This attention-grabbing session explored the evolution of PR in the past decade and focused on the new and emerging mediums and opportunities available to both PR professionals and Brand Managers to enable them to take their brands to another level in the consumer mind space.
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