Mr. Viraj Malik takes Perceptites on a Knowledge Tour – “Leveraging Digital Media for Advertising”.
Podcasting, Video Blogging and VLogging are the latest buzz words in the media and entertainment industry, and it’s only getting bigger with each passing day. In the age of New Media where micro blogging platforms are a hit and “social media is the new rock and roll', most companies are seeing digital technology as an opportunity to drive new business leads. While the new possibilities are fantastic and great efficiencies can be gained, organizations often need to be restructured to reap the benefits out of this new media. In this attempt to provide the Perceptites an insight into how digital media can be leveraged for advertising, Mr Viraj Malik, MD & CEO, Percept Knorigin along with Corporate HR hosted a Knowledge Sharing Session in Mumbai on Tuesday, 27th July 2010 at the P2 Training Room.
The 90 minute session shed considerable light on topics Search Marketing (SEO i.e Search Engine Optimisation & SEM i.e Search Engine Marketing), Out Bound and Syndicated Web Marketing, Brand Extension, Community Marketing & Social Media Marketing, Mobile and IP creation. The Q&A round made the session more interactive and allowed Perceptites the opportunity to delve deeper into the topic and grasp complex issues.
Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.
