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Ranbir Kapoor signs up with Kwan
 Actor Ranbir Kapoor has signed up with Kwan as his talent management firm. The brands Ranbir endorses include PepsiCo, John Players, Virgin Mobile and Nissan. Other celebrities managed by Kwan include Freida Pinto, Genelia D Souza, Arjun Rampal and Sunidhi Chauhan.
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 3G promises the world for mobile advertisements
Faster speed will allow better brand experience.
Mobile marketing companies offer solutions, which include the plain vanilla SMS, wireless application protocol (WAP) banner ads and mobile applications. They are now gearing up to raise the bar with 3G. Its faster speed, they reason, will allow for more value-added services (VAS) and a better brand experience.
Likewise, IVdopia — one of the leading online video advertising networks is planning to introduce an advanced version of its mobile advertising platform in India. It has done so in the US. Affle India, another mobile marketing and advertising solutions company, is planning to introduce “Pinch” — an application that the company has successfully implemented in mature 3G markets like Singapore and Australia.
Today, with its customer relationship management (CRM) solution, it has increased to 6 per cent with coupons that are texted straight to mobile phones. With 3G services, the offerings will only increase.3G services will help brands get an additional platform to reach out to users with increased interactivity and acceptance.
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Balaji Telefilms moves beyond families
 The production house has carved out a separate entity, ALT Entertainment, to make films that cater to younger audiences
Balaji Telefilms has entertained viewers with some of the most puritan characters on Indian television. With Love Sex aur Dhokha (LSD ), though, the production house — which made its mark as the leading fiction content provider for family audiences over the last decade — has begun focusing on younger audiences, too. Its separate brand christened ALT Entertainment will do the same with small-budget films. The production house aims for a marked distinction in the brand image of Balaji Telefilms and ALT Entertainment. While Balaji Telefilms will cater to family audiences with its films, TV content and new-media offerings, ALT Entertainment will target young adults.
Meanwhile, Balaji’s free online classified website, Hoonur.com ,which gives people from the entertainment, television, media and advertising sectors to promote and share their services, gets around 1,000 profiles per week. With a good number of users, industry watchers say Balaji might launch a media school for aspiring actors, directors and other technicians.
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 Big B to endorse ESPN for T20
Actor Amitabh Bachchan has been signed up to endorse sports channel ESPN for the upcoming Championships League T20 tournament to be held in South Africa in September.
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Cell phone advertisers' cash registers to ring on 3G launch
 With 3G services likely to be introduced by the year end, advertisers are keen to capitalize on the new platform — mobile phones to reach out to consumer efficiently.3G could be the technology that allows advertisers to showcase their wares in a cost-effective manner.
So far, companies have not been too excited about mobile advertising as the complete brand experience cannot be delivered through SMSs and plain-vanilla WAP banner ads. However, 3G will allow much better delivery of more creative advertising content.
With 3G, rich media advertising like video ads will become a viable proposition and gain popularity among a critical mass of mobile users. Most ad delivery opportunities that the mobile provides, whether it is internet advertising or SMS advertising, would be enhanced by 3G networks. Moreover, with increased competition in the mobile services market, free minutes in return for advertisement on the mobile phone could be a market differentiator.
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 Entertainment, Media to grow 12.4% till 2014
India's entertainment and media industry will grow at an annual pace of 12.4% during 2010-14 to Rs.1.04 trillion, said advisory firm Price-waterhouse Coopers, (PwC) marking a sharp upward shift from 2009.
The sector grew 2.2% last year, with revenues estimated to be in the region of Rs 58,080 crore. The estimate was made in PwC's Entertainment and Media (E&M) Outlook released in Mumbai. PwC said the industry will grow globally at 5% compounded annually to reach $1.7 trillion (Rs.79.39 trillion) in 2014.
Growth in India will be led by television, which is estimated to grow at 12.9% to Rs.48, 800 crore by 2014 from Rs.26, 550 crore in 2009. Print is expected to grow 7.4% to Rs.23, 050 crore in 2014 from Rs.16, 150 crore in 2009.The movie business is will grow 12.4% to Rs.17, 050 crore in 2014 from Rs.9, 500 crore in 2009.Radio is projected to grow 12.2% to Rs.1, 600 crore from Rs.900 crore in 2009. One of the big revenue generators will be music, which will grow at 28.6% to Rs. 2,650 crore in 2014.
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 Celebrities forge new media ties
Companies like Hungama Digital Media Entertainment and UTV New Media, which provide new media services, are signing exclusive deals with celebrities to develop websites, applications and interactive platforms for the mobile space. Hungama, for instance, has signed a deal with Bipasha Basu.
Users will also get access to some exclusive trivia and personal information about Basu if they choose to subscribe to offerings on mobile internet, SMS or her voice blogs. Hungama is offering a subscription pack of Rs 30 per month where fans can choose SMS packs on fitness or subscribe to Basu’s voice offering.
UTV New Media, which is also in the business of managing celebrities’ digital presence, has signed exclusive deals with 17 celebrities and is developing websites, applications and interactive platforms for cell phones. Hungama already has a tie-up with cricketer Yuvraj Singh and has developed a website for him. Apart from subscriptions, the company also earns from the advertisements on the website. Both Roy and Agarwal affirm that the content to be available on their platforms will be exclusive and distinct from what the celebrities choose to write in their blogs and tweets. The potential is huge.
Hungama Digital Media Entertainment has signed up with Bipasha Basu and provides the technology and distribution platform to the content created by Basu for her website.
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