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Percept Out of Home makes Indus-League’s Headquarters prominent
 Future Group’s owned Indus-League Clothing roped in Percept Out Of Home to create top-of-the mind recall for their newly launched brand Headquarters. The campaign kick-started in Bangalore on June 5, 2011, and is a first in terms of innovation carried by an outdoor vertical. Indus-League Clothing is diversifying from a western branded apparel company to a specialty retailer. Targeting the Youth and the working class, the activity showcased Headquarters as a one-stop-shop for formal wear showcasing a boutique of brands such as Indigo Nation, John Miller, Daniel Hechter and Lombard, to name a few. Percept Out of Home strategized the complete activity on Brigade Road to attain high visibility. A unique vertical eye level board was created with a thirty foot high gigantic cut-out displaying a halo effect, surrounded by 30 CFLs and neon to provide an out-of-the-world experience to the campaign. A special board of size 12x6 feet made out of neon and an opaque vinyl were created for the mother brand – Headquarters. To make it more eye-catching to attract walkers, flashers and series were added to the outdoor display.
Commenting on the activity Mr. Rajneesh Bahl, Business Head-Outdoor, Percept Out of Home said “Selection of the right media at an appropriate location supported with innovation will always work wonders. The team with the help of the client brought this thought alive.” The seamless execution by the extremely talented team of Percept Out Of Home helped to complete the activity successfully, thereby fulfilling the campaign objective of creating high visibility and brand recall for Brand Headquarters. |
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P9 Integrated creates an incredible Co-branded Association between Gillette and Zindagi Na Milegi Dobara & executes media planning and buying for Spain Tourism and Zindagi Na Milegi Dobara co-branded promo
 P9 Integrated has established a brilliant co-branded association between Gillette the leader in Men’s Care Category & Zindagi Na Milegi Dobara a movie about three friends who set out on a Bachelor Trip. Zindagi Na Milegi Dobara released on 15th July 2011 and stars Hrithik Roshan, Abhay Deol, Farhan Akhtar, Katrina Kaif & Kalki. This association was an example of the most perfect marriage of a brand with a male centric movie of the year. In this association P9 Integrated created a complete 360-degree association of Gillette with the movie using various mediums - TV, On Screen, Online (digital) & ‘Meet n Greet’ with the stars. The TVC talked about taking challenges, daring to face fears as there is just one life. “No Matter Where you go or what you do, with Gillette Face Wash you can look fresh & energetic always”. The 30 sec co-branded TVC was aired across English lifestyle, movie and music channels, major Screens at Mumbai & Delhi. A contest was announced on https://www.facebook.com/GilletteIndia which asked visitors to ‘Share the most Exciting Moment of their Life and get a chance to meet the Stars of the movie Zindagi Na Milegi Dobara’.
The movie Zindagi Na Milegi Dobara has been shot extensively in Spain. Since the movie is about 3 friends on an adventurous bachelors road trip, it has been shot across pictorial and pleasing locales. The movie would have been incomplete without the ‘La Tomatina Festival’. It’s the Spanish way of playing holi, not with the use of colours but with tomatoes. All the lead actors of the movie were shown celebrating this festival. Spain Tourism did not want to miss out on the hype and popularity of the movie ‘Zindagi Na Milegi Dobara’. They created a 30 sec co-branded promo using apt footage comprising picturesque locales and cultures of Spain. P9 Integrated executed the planning and buying of media for the campaign. The promo were aired on GEC’s, Movie , News and Travel Channels.
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 P9 Integrated created a remarkable Co-Branded Association between Kung Fu Panda 2 and Foodles by Horlicks
P9 Integrated has established a brilliant co branded association between Foodles by Horlicks- a Nutritious Instant Noodle & Kung Fu Panda 2, the sequel to the successful Kung Fu Panda film which released on 26 May 2011.‘Kung Fu Panda 2’, with Voices of Jack Black, Angelina Jolie & Jackie Chan is an adventurous, action packed, comic animation film. The movie was an apt fit for the brand, keeping in mind the noodles factor. In this association P9 Integrated worked on the health aspect and created an excellent co- branded campaign by keeping ‘Humour’ in mind which is integral to the theme of the Movie. P9 Integrated carried out a 360-degree marketing campaign which included co-branded TVC, Point Of Sale, Packaging & Merchandising Bowls and Sporks. |
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 News Express Channel assigns media duties to Allied Media
News Express, the soon to be launched Hindi news channel, roped in Allied Media for its media duties. News Express is slated to go on air from July 28, 2011. Being launched by Sai Prasad Media, News Express will be a free-to-air channel and will operate in High Definition (HD) format. The channel is targeted at the Hindi speaking markets (HSM) of India and Mukesh Kumar has been appointed as Editor and CEO of the channel. Allied Media Network Pvt Ltd. is the media planning, evaluation and buying arm of Percept Limited that offers media solutions to clients in conventional as well as traditional media. The company has a dedicated multi-city intranet network, which helps the centralized planning and buying process with the capability to ‘execute & activate’ at a localized level. The strong IT-based network not only enables a bottom up planning approach instead of the traditional top down models, but also provides a unique media service delivery platform through its micro-marketing infrastructure. |
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Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.
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