Percept Launches “Percept Live” – A Global Entertainment Venture
Percept Limited has announced an investment plan of INR 200 crores into it’s newly launched global entertainment venture Percept Live. This announcement comes on the back of a complete restructuring of its businesses. Percept Live business will include all the IPs created and owned by the Percept Group, including IPs in the Live Entertainment, Sports, Celebrity Management, Digital and Media space. Some of the renowned IPs currently owned by Percept Limited includes Sunburn, Fight Nights, Bollywood Live, Lost Music Festival, Fan Football Championship, Champions of the World & Windsong Music Festival.
Manuj Agarwal has been appointed Chief Executive Officer (CEO) of Percept Live and will be responsible for providing strategic direction to Percept’s IP business. Prior to coming back to Percept, Manuj was CEO Television at Balaji Telefilms Ltd. He had originally joined the Percept Group in the capacity of COO, PDM in 2002 and in his illustrious career in the Entertainment and Media industry, Manuj has also worked with Zee TV and the Walt Disney Group, India. Elaborating on some of the IPs currently owned by Percept Limited : Sunburn – Asia’s biggest and most desired electronic dance music festival, has completed 5 years and in its 6th year the brand is going truly global with Sunburn
already finalized for SL, Singapore, Jakarta & dubai besides a big domestic calendar. Fight Nights – India’s first ever indoor boxing bouts between leading Indian and International boxers; Bollywood Live – the first ever multi-city Bollywood Dance Music Festival; Champions of the World – bringing together under one roof celebrated super-icons in the arena of Sports, Cinema, Business, Entertainment & Entrepreneurship; Lost – a music festival extravaganza featuring International and domestic talent across various live music genres such as Pop, Rock, Dubstep, House, Reggae, Metal and R&B – Lost will be India’s largest Live Music Festival.
Percept brings World’s No.1 ‘DJ Mag’ dance music magazine to the country
Percept and MW launch ‘DJ Mag’ the Indian edition of the British magazine, which is widely considered by fans, DJs and critics worldwide as the Bible for dance music. It is ‘the’ authority to rank the Top 100 DJ’s and Top 100 clubs across the World. After having a successful run in the UK, Germany, Brazil, Mexico, Russia, Ukraine, Poland, Bulgaria, Italy, Middle East and South Korea, Percept brings DJ Mag to India this July.Percept is proud to partner with MansWorld to bring the magazine to India. Percept is a pioneer in conceptualizing and launching various successful properties and is eager to take their newest venture to great heights. MW.Com India are the publishers of the renowned men’s magazine Man’s World, as well as the Indian edition of the world’s biggest rock music magazine Rolling Stone. They have had years of experience in the publishing industry and we could not have asked for a better partner, particularly when it comes to bringing out an international quality music magazine. The quarterly magazine has consistently uncovered new trends in dance music, delivered cutting-edge reviews on music and technology as well initiated the globally recognized top 100 DJ list. Indian clubbers have been diligent followers of this revered list year-after-year, as well as the magazine's music reviews to stay-up-to-date with global trends. Electronic dance music has grown by leaps and bounds in India over the last decade. Outside of Bollywood, it is among the most popular music form in the big cities of the country. Over a
100,000 people attend the annual Sunburn festival in Goa every December, making it the biggest electronic music festival in Asia. Smaller festivals are held regularly across the country and it is estimated that every weekend over 100 local and international DJs play to packed audiences in dozens of clubs that have sprung up in big cities across the country.
India’s first Sunburn 202 cafe launches in Mumbai
Percept launched Sunburn 2O2 – India’s first Music Cafe on July 11, 2012 at Raghuvanshi Mills, Lower Parel, Mumbai. Perceptites gathered for a pooja ceremony which was followed by the grand launch of the cafe.
The Cafe offers a delicious range of F&B such as Sunburn sandwiches, pasta, chocolate tarts, muffins, eclairs, Cafe mocha, cappuccino, tea, coffee, juices and many more items to indulge Sunburn enthusiasts into a complete gastronomic experience.
Felicitations & Celebrations post PAC 2012
Percept held a special felicitation & celebration ceremony to commemorate the successful execution of the Percept Annual Conference and Gala Celebrations 2012. The get-together commenced with Mr. Harindra Singh, Vice-Chairman & Managing Director, Percept Limited, commending the collective efforts and dedication of the entire team associated with the conceptualization and execution of such a mega event. Mr. Shailendra Singh, Joint Managing Director, Percept Limited, highlighted the various complex and fun variables that created the ultimate magic called PAC.
This was followed by a felicitation ceremony wherein ‘Certificates of Excellence’ were handed out by Harindra Singh, Shailendra Singh and Sanngeetaa Singh as a token of encouragement and honor for the team’s exemplary performance on PAC 2012. The evening wound up with a fun cake cutting ceremony even as memorable and amusing moments at PAC were recounted by the Perceptites present. A great way to wrap up a fantabulous event!
Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.
