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Percept launches international title, DJ Mag

The dance music magazine will cater to music lovers, DJs and music critics of the country.Percept Ltd and Man's World have come together to launch an international dance and music magazine titled DJ Mag in India, through a licence arrangement with Thrust Publishing. While Percept has bagged the rights to publish the magazine, it has awarded the editorial and distribution duties to Man's World, the publishers of Rolling Stones magazine in India. The media house has launched the Indian edition of the international magazine with an initial print run of 10,000 copies and a cover price of Rs 150.The core TG (target group) of the magazine includes dance and music lovers in the age group of 15-35 years. As part of the arrangement between Man's World and Percept, the former will be responsible for the entire distribution of the magazine. Besides this, the company is tying up with clubs in Mumbai, Delhi, Bengaluru, Pune, Hyderabad and Chennai for point of sale and annual subscription schemes. The Indian edition of the monthly magazine will initially have 70 per cent international content and the remaining 30 per cent content will be generated locally. To promote the magazine, Percept will launch a campaign that will include the online medium and its partners like VH1, MTV and on-ground activities across various clubs featuring international and Indian artists. DJ Mag is present in several other countries including the UK, Germany, Brazil, Mexico, Russia, Ukraine, Poland, Bulgaria, Italy, West Asia and South Korea. The magazine will have interviews of the 'Dance Music Stars', a sneak preview into the music festivals happening around the world, latest trends in technology, clubbing the culture of the West with a mix of latest from the Indian dance music scene. For the record, DJ Mag is a monthly magazine first printed in 1991, dedicated to dance music. The magazine is available through newsagents worldwide, via subscription.
Percept Out of Home executes an OOH campaign for M&M’s ‘Alfa Plus’

Percept Out of Home is executing an OOH campaign for Mahindra & Mahindra’s ‘Alfa Plus’, the newly launched vehicle in the Three Wheeler Cargo Vehicle category.The campaign proposition titled as ‘Bade Fayde ke liye bade Alfa’ aims to create awareness about the newly launched version of Alfa. The activation has been strategically targeted in states such as Madhya Pradesh, Chhattisgarh and Maharashtra.The mode of communication has been designed to interact with the prospective customers like drivers and owners of three wheeler cargo goods carriers.Interactive communication has been done through game based on the product features. The activity involves communication, education of the product, entertainment, display, demo and test ride. 305 number of stands have targeted not less than 2463 visitors so far. Altogether approximately 255 test rides have been done.Mr. Sanjay Pareek, President, Percept-Out of Home, said, “The primary aim has been reaching out to the core TG using a local folk art form that enhances communication of the product features. The local art form has been interwoven with product salient features, giving a whole new feel to the product communication.”
Workshop on ‘Role of Brand managers in Advertising Campaign’ by Percept/H, COO, Mr. Amitava Mitra

Mr. Amitava Mitra, Chief Operating Officer- North, Percept/H visited IIM Kashipur and addressed PGP students. Percept/H is the flagship advertising agency of Percept Limited, which provides services to Indian and multinational brands in India. Percept/H is unique in its 360-degree offering of advertising, with the strong support of Media, PR, Event Management provided by the specialized companies of Percept Limited. Mr. Mitra is a veteran of advertising and has undertaken revolutionary campaigns for Indian National Congress’ Jai Ho, Hero Honda and Aadhar amongst many others. Having a rich experience of over 30 years in branding, Mr. Mitra shared some valuable insights. The interaction with Mr. Mitra focused on “Role of Brand Managers in advertising”. He shared his insights about brand management, the role of a brand manager and how it is evolving with the changing customer needs and demands. The session emphasized on how brand managers should manage change and the key areas where change should be monitored. Short films and advertisements of various products were shown and insights behind each of them were discussed. The session sensitized the students about the increasing importance of connecting and evolving a brand as per the changing preferences of consumers. Coming from a person of impeccable experience and knowledge, the students benefitted by gaining perspective about industry’s best practices.
Toyota stimulates adrenaline rush with its new 'Waku-Doki' campaign featuring youth icon Virat Kohli

The Indian subsidiary of the Japanese car maker Toyota Motor Company has recently launched its new advertising campaign with a brand-new philosophy of 'Waku-Doki'. The creative agency behind the new campaign is Percept H and the commercial is targeted at the youth of India. This interesting concept from the car maker exhibits its promise of ‘Toyota will make your heart go Waku-Doki’. Here Waku-Doki translates to ‘heightened anticipation and excited heart thumping’. Toyota has signed the young Indian national cricketer Virat Kohli as its brand ambassador, who features in the Television Commercial (TVC) of the campaign. Through this new concept, the Japanese car maker also invites individuals to share their Waku-Doki moments. Commenting on the new philosophy, Deputy-Managing Director (MD), Toyota Kirloskar Motor (TKM), Sandeep Singh said, “Waku-Doki is a Japanese phrase and it is a short form of ‘Waku Waku-Doki Doki’, which literally means ‘heightened anticipation and excited heart thumping’. Through this new idea ‘Waku-Doki’ we are attempting to convey to the nation the thrill, fun and excitement in individual’s daily lives. ”To better understand this new Japanese philosophy of 'Waku-Doki', one needs to have an in-depth knowledge about Japanese culture. Waku-Doki is a Japanese phrase translating into adrenaline rush, excitement or thrill. Taking Virat Kohli as the brand ambassador would help the brand connect instantly with the youth for whom he is an icon. It seems that the company has struck gold with the combination of its Waku-Doki concept and Kohli.
Percept Out of Home campaigns for RC Cola in rural market

Percept Out of Home has undertaken the rural OOH (out of home) campaign for the world’s third largest cola brand, Royal Crown Cola (RC Cola).The brand which has been introduced in India is trying to position itself as refreshment with distinctive flavours. A research suggests that there is an untapped potential in the rural areas that will fuel quick growth in the coming years. The per capita soft drinks consumption in rural areas is only 2.8 litres, compared with 7.4 litres nationally. However, RC Cola has renewed its focus on the rural market in India and believes that there is huge opportunity with vast growth potential in these markets. RC Cola is targeting small towns such as Churu, Bharatpur and Sikar.Mr. Mohit Khattar, Brand Manager, RC Cola, said, “Since this is for the first time that we are organising an integrated marketing campaign, the objective is to create the highest level of excitement and awareness for the 100-year-old brand and the third largest selling cola in the world.”

“The campaign is designed so as to create distinction between RC Cola and other league players in the market,” Mr Khattar added.

The rooster has announced it loud and clear! There will be an outbreak of laughter virus this September 28 all across the country, coupled with drama and family entertainment. For, Percept Pictures' KAMAAL DHAMAAL MALAMAAL, directed by Priyadarshan, will hit the marquee on that day. Starring Nana Patekar, Paresh Rawal, Om Puri, Shreyas Talpade, Asrani, Shakti Kapoor, Neeraj Vora among others, the film promises all of Priyadarshan's flavour and much more. With all the extraordinary actors coming together one can expect great drama with ingredients comedy, action, music and loads of entertainment says Priyan. Priyadarshan tells us, "As I have said earlier KAMAAL DHAMAAL MALAMAAL is a film with an identity of its own. Casting is done according to script requirements. And my actors have perfectly fitted the slot. KDM is a no expenses spared effort that will regale audiences. The film will also see interesting musical fare by entertainment kings Sajid-Wajid."
‘Sunburn’ generated Rs 1.16 crore Entertainment Tax

The Sunburn organizers have probably beaten all major entertainment shows held in Goa, in terms of paying ‘entertainment tax’ for the financial year 2011-12. According to the information tabled on the floor of the House in the ongoing assembly session, the Sunburn music-dance festival paid more than Rs 1.16 crore to the government, a whopping sum as against Rs 39.68 lakh in 2010-11, almost 200 percent hike. The reply of Chief Minis was to an unstarred question by Independent legislator Vijay Sardesai on different taxes paid by the Asia’s biggest electronic music and dance event to Goa government. The government collected Rs 14.29 lakh approx entertainment tax from the event organizers in 2009-10. The reply further mentioned that the excise fees were also up at Rs 8.40 lakh as against a mere Rs 3000 in 2010-11 and equal fees paid by the organizers in 2009-10. The Excise department had hiked the liquor license fees last season. Instead of charging for each day separately, the department charged the organizers per table for all three days. The festival is held between December 27-29 annually and it was in its fifth year in 2011. Interestingly, the organizers for the first time in the last three years were asked to pay VAT to the government. A total of Rs 28,12,500 was paid as VAT to the government in 2011-12.
Percept announces new IPs under Percept Live, outlines investment

Percept Limited, as part of its restructuring undertaken last year, has announced plans under entertainment venture Percept Live. The division will handle all the IPs created and owned by the Percept Group, including IPs in the live entertainment, sports, celebrity management, digital and media spaces.Percept Limited has also announced an investment outlay of Rs. 200 crore for the venture. Manuj Agarwal, who had headed Percept’s live entertainment division PDM before moving to Balaji Telefilms as chief executive officer of the television business, has returned to head this venture.On the restructuring, Ajay Upadhyay, chief operating officer, Percept Limited, said, “The restructuring is a strategic decision which was taken over the last year. We have always been in the ‘EMC – Entertainment, Media and (marketing) Communication’ space. However, in each of these areas we had both a ‘service’ business and an ‘asset’ business. Along with the varying business focus of the service businesses and the asset businesses; they have completely different capital and resource needs. And last but not the least while the services business is a b2b business, our asset business is a b2c business. It is these imperatives that have led us to restructure our business into two verticals which are ‘Marketing Communication Services’ and the ‘Filmed, Live Entertainment and Digital Asset’ business.”

Shailendra Singh, Joint Managing Director, Percept Limited, said, “We have been in the ‘Ideas’ business for the past 28 years and have been instrumental in creating many legendary ‘Intellectual Properties’ in the past for our clients. The launch of a dedicated ‘Intellectual Properties’ vertical is but a further extension to our existing knowledge and expertise in the entertainment, media and communications domain and is in keeping with the growth plans of Percept in the coming years. Our vision is to convert path breaking innovative ideas into assets in order to create long term value for brand Percept as well as our clients and investors.”

“This new structure along with our committed capital investment of Rs. 200 crores in the first year of operations will offer our stakeholders a wider range of innovative properties in the entertainment domain, scale up the existing IPs, and cater to the diverse and evolving needs of our clients and consumers in the future,” Singh added.On his new role, Manuj Agarwal, Chief Executive Officer, Percept Live, said, “This new initiative is designed to consolidate our efforts in the area of IP creation and management, and will ensure that we take ownership of our ideas and convert them into assets that would benefit our clients and Percept in the long run. The investment of Rs.200 crore, of which Rs 50 cr has already been raised, and will be used in creating innovative IPs with global appeal as well as scaling up existing ones.” Agarwal had joined the Percept Group in the capacity of chief operating officer, PDM, in 2002. In previous assignments, he has worked with Zee TV and the Walt Disney Group, India.

Some of the IPs currently owned by Percept Limited include Sunburn (electronic dance music festival), Fight Nights (indoor boxing bouts), Lost (three-day multi-genre live music festival), Champions of the World (property to bring together icons from sports, cinema, entertainment and entrepreneurship under one roof), Bollywood Live (Bollywood-themed live event including live events, fashion shows and fashion awards), Fan Football Championship (city-based Football tournament) and Windsong Music Festival (live music festival featuring Indian talent). The company has also announced plans to take the Sunburn property to other countries with festival dates confirmed for Singapore, Colombo, Jakarta and Dubai and the opening of first Sunburn Café in Mumbai.
Percept Out of Home executes road shows for Satyam Cineplex in Mysore

Percept-Out of Home has undertaken a series of road shows as a part of an OOH activity for Satyam Cineplex in Mysore, Karnataka. The OOH activity has been promoting the launch of first four screen multiplex by Satyam Cineplex at the Mall of Mysore.The interactive  propagation has been designed to engage movie buffs in the tier 2 city of  'Mysore'. The  primary objective of the activation has been to leverage footfalls at Satyam  Cineplex. A series of road  shows have been planned at more than 50 spots within the city specifically in  student driven IT campuses. The duration of the activity is planned for a span  15 days. Mr. Sanjay  Pareek, President, Percept Out of Home commented about the OOH activity saying,  "Besides introducing the new offering from Satyam Cineplex the promotion aims at  improving the mind share of the brand. Communicating in the local language has  been a hit with the Mysorites." Road  show anchors have been hired from the Kannada movie industry in order to generate  local appeal and build communication rapport.  Besides activites  like singing, dance, a host of other fun filled activities are likley to be appreciated by the target audience.Being  successfully engaged in the films exhibition market for over three decades,  Satyam Cineplexes continuously strives to provide the finest cinematic  experience to its customers.
Percept ICE executes Mercedes Benz Dealer’s Meet- Goa MISSION CONQUEST

Mission CONQUEST was the 3-day conference in Goa, which brought together dealers and executives from Mercedes Benz India. This power-packed theme kick-started the fast-track journey to succeed in the year ahead. Hosted at the luxurious Park Hyatt on the sandy Goa beach from 11th July 2012 to 13th July 2012, the conference was full of surprises and excitement. With the entire Mercedes Benz India family in attendance, the business conference sessions of the day captured the highlights of the past year, lauded the achievements and set the tone for the year ahead.The Star Excellence Awards ’12 was a star-studded night with Mercedes Benz Business Heads, Showroom Heads and Marketing Managers from across India being awarded for their outstanding performance. The highlight of the conference, however, was the launch of the stunning Mercedes Benz B Class. The guests were in for a real surprise when the new B class unveiled before their eyes in a breathtaking fashion. The car, positioned as a ‘Sports Tourer’ was unveiled out in the lawns, among a display of adventure sport elements like tents, sports cycles and kayaks. Moving away from the plush ballroom into the outdoors brought alive the personality of the car in all it’s splendor.Adding a dash of local color and authentic flavor to the conference was the Goa sightseeing. Guests were treated to a tour around this exotic holiday destination, with plenty of food, drink and merry-making. The guests flew back home on the 4th day with an eventful experience, that was sure to keep their spirits up through the year ahead.
Asia’s leading music festival ‘Sunburn’ announces its 2012 Goa dates

Percept Limited, the promoters of Sunburn festival, have just announced the dates of their marquee and much-anticipated annual Goa festival. Sunburn remains on 27-28-29 December, the same dates that have become synonymous with the festival, and will once again take place in North Goa this year. Sunburn continues to dominate as Asia’s most anticipated and foremost music festival which attracts multiplied audiences year after year from different nations with its’ credibility built on the pillars of massive audience patronage . It has carved an overwhelming dwelling in the minds of the youth and the hearts of music aficionados. Sunburn, a memorable experience, synonymous with the winters of December and splendid beaches of Goa, announced its 2012 edition today. It’s back and it is massive!The sixth edition of Sunburn Festival promoted by Percept Ltd. will, as usual, celebrate life by integrating people through a single platform catering to creative experiences, pioneering technology, redefining music and prominent global acts. This year, Percept Ltd. will be further introducing a unique concept by launching a boutique live music festival Windsong which will be held on December 24 and December 25 as the opening event. The closing event will also see the launch of Percept Ltd.’s inaugural Superstar New Year’s Eve Gig on December 31st. Both these events will happen in North Goa and will be a connecting force to the main Sunburn event. The all inclusive offering in Goa this December is designed to create global history with each of these events going live on global digital platforms to over 80 countries, a commendable feat in the Indian musical history. Moreover attendees will get a considerable amount of leisure time to unwind between each event within the festival before taking to the dance floor, thus enabling them with a world class recreational experience of relaxation and revelry at the very same time within a span of 8 days. Over the past 5 years Goa has truly arrived on the world entertainment map and attained the credibility for promoting tourism primarily through the successful establishment and fan following of Sunburn. This year – it only gets bigger & better! Percept & Sunburn acknowledge and appreciate that this would not be possible without the support of the Goan citizens, the Goa government, and its officials.Sunburn, a common platform to world’s best DJs aims to host best musical talent at the world’s most preferred tourist destination – Goa. It is counted amongst the world’s best 20 international music festivals and is definitely worth a visit. The agenda is simple- entertain and promote a sense of oneness and harmony with the richness of music and dance.
Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.

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