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Percept Talent ropes in CWG 2010 Winners for ‘KBC 4 Hot Seat- Diwali Special Episode’
In a series of Diwali Special Episodes of ‘KBC 4 Hot Seat’, a ‘Sports Special’ episode was aired on November 2, 2010 featuring the CWG 2010 Winners and Sports Superstars - Sushil Kumar (World famous Wrestler), World Badminton Champions Ashwini Ponnappa and Jwala Gutta, Leander Paes (Tennis Champion) and S Sreesanth (Indian Cricketer). Percept Talent played a pivotal role in ideating, conceptualising and coordinating with the CWG 2010 medal winners to appear on KBC 4’s Sport’s special episode. The prize money won by these sports personalities was donated to the under-privileged students of ‘Shri Shri Ravishankar Vidhyamandir’, Dharavi located in Mumbai, India. The presence and participation of these feted sports personalities in the KBC 4 Hot Seat perked up the entertainment quotient of the show.
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Percept/H wins creative mandate of Gitanjali Group’s Asmi & Shuddhi Jewels
Percept/H has been awarded the creative duties for Gitanjali Group’s premium jewellery brands Asmi and Shuddhi. Gitanjali is one of the first companies in India to introduce branded jewellery and has a dominant presence in retail jewellery with brands like ‘D’Damas’, ‘Asmi’, ‘Sangini’, ‘Nakshatra’, ‘Gili’, etc.
Sharda Uniyal, General Manager, Gitanjali Group commented, “With regard to Asmi, we had been looking at a fresh perspective and asked Percept/H to share some ideas. We like their work having a refreshed perspective from an execution point of view which seemed clutter breaking, and hence decided to bring Percept/H on board for Asmi.”
The creative mandate has been handed over to Percept/H from JWT India, the incumbent agency on these brands. While AMO Communications is already handling the creative duties for the Gitanjali Group’s another popular brand - Gili, and Percept/H’s this win will further boost Percept’s Brand Positioning in the Lifestyle sector as well. The cumulative account size for both Asmi and Shuddhi brands is estimated at around Rs. 14-15 crore.
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Percept OOH – Retail wins the retail activation mandate for Shingar Group’s Cosmetic brands
Percept OOH – Retail was roped in to handle the retail activation activities of Shingar Group, the 50 year old company that owns legendary cosmetic brands, Shingar and Tips & Toes. Shingar Group wanted to make its presence felt, with dedicated counters in premium retail outlets. The mandate to Percept OOH – Retail entailed delivering Point of Sale (POS) solutions for Shingar Group and its two renowned brands – Shingar and Tips & Toes. The activity kick-started in the month of August 2010 and involved conducting elaborated retail research and creating designs which were adaptable to smaller retail formats as well as multi brand stores. The modern retail formats had eye-catching Sales Counters and sophisticated Tester Bars and the general retail formats were equipped with attractive and retailer friendly counter top tester units and shelf talkers.
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Percept OOH – Retail executes In-Store Activations for Kellogg’s Heart to Heart Oats
 
Kellogg India, the leading producer of ready-to-eat cereals recently launched Kellogg’s Heart To Heart Oats. Percept OOH – Retail was roped in to promote this new product & to create brand awareness through retail activations. The objective was to induce trials and increase sales by promoting Kellogg’s Heart To Heart Oats as a heart-healthy diet. The Percept OOH – Retail team conceptualized a unique ‘In–Store Activation program’, wherein free product sampling (after preparing the oats recipe in the store) free Blood Pressure check-ups of consumers and an attention-grabbing Cholesterol IQ quiz were conducted to engage the audience.
The first phase of this activity was rolled out in August 2010 in Mumbai, Chennai, Bangalore and Hyderabad across major retail outlets like Total, Tesco, Hypercity and Big Bazaar. In the second phase the activation continued on weekends with RJs from various Radio Stations visiting the stalls and taking consumers’ bytes which went on air. Percept OOH Retail did a challenging, yet splendid job of executing the activation by adhering to a standard recipe, precision in measuring BP and promoters’ training that translated into increased footfalls and buzz about the newly launched product.
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RPG Saregama Ltd ropes in Percept-OOH to promote their newly launched Festive Music Collection
To evoke the spirit of Durga Puja, RPG Saregama Ltd launched a number of devotional songs VCDs, DVDs and CDs in Kolkata in the month of October 2010. Percept Out of Home was appointed to promote the new Puja releases through an outdoor campaign. The month-long activity kick-started in October at the onset of Durga Puja.
The client’s brief was to reach out to all the music buffs across the city and create a buzz about the new releases, viz – ‘Pujor Songs’ by Lata Mangeshkar, ‘Kabi Pranam’ - a tribute to Tagore, ’Mahisasuramardini’ - a Video portrayal invoking Goddess Durga, ‘Na Hanyate’ by Rupam Islam and more. Percept-OOH identified a unique concept of Transit Media, wherein two Hydraulic Mobile Vans featuring larger than life effect creatives were used to create greater visibility and mass connect.
The client was extremely happy with the OOH results. According to Amitava Mandal, Marketing Manager, RPG Saregama Ltd., “The idea was to create mass awareness for our Puja releases and reach out to music lovers during this festive season, which was very successfully handled by Percept Out of Home with the innovative strategy of using transit-media solutions.”
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Percept Pictures Ad Films and Percept/H creates a unique TVC for XXX Energy Drink
Percept Pictures Ad Films and Percept /H have come together to create a unique TVC for XXX Energy Drink, a product from the JMJ Group. The XXX (Xperience Xtreme Xcitement) Energy Drink is a non-alcoholic beverage that boosts energy, adds stamina and rejuvenates the body. Percept Pictures Ad Films brought but the ‘triple X’ attributes of this extraordinary drink through a 60-second TVC. Ideated by Percept/H and executed by Percept Pictures, the TVC was created in association with the renowned Director Marlon Rodrigues, feted Music Director Raj Sampath and International Cinematographer Kaka Tong. To add that extra zing to the TVC, one of the best stunt teams - Baan Rig was used and models from across the globe were flown down! Moreover, the ad was shot in the ‘City of Angels’– Bangkok, amidst the picturesque natural settings. Following a rigorous 6 week post-production schedule, the TVC was launched on November 5, 2010 at leading movie theatres and was simultaneously aired across all popular mediums.
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  P9 Integrated create an impressive co-branded association between Dabur Shilajit Gold and Hisss
Dabur Shilajit Gold is an ayurvedic, powerful stimulant which acts as a rejuvenator to increase stamina, vigour and vitality. This male targeted brand was keen to be associated with Hisss starring the sensuous and sizzling Mallika Sherawat in the avatar of a snake goddess! Hisss is the story of the petrifying Curse of the Cobra Goddess, wherein man is doomed to suffer of infertility and death whenever he desecrates or violates the cobra. Thus the association was a perfect fit. The brand’s message was ‘Bharpoor Josh and Power’ which was brilliantly brought out by P9 through a co-branded TVC - ‘Ignite the Josh in you’! The 20 seconds TVC was aired on a mix of Music, News and Hindi GECs.
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Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.
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