Percept and IFFI collaborates to execute the 42nd International Film Festival of India

Percept and IFFI collaborated to execute the 42nd International Film Festival of India. The 2011 edition of the Star filled celebration has kicked off the ten-day extravaganza with Shah Rukh Khan at Ravindra Bhavan auditorium in Margao, Goa on November 23, 2011. The festival, which will screen more than 100 movies from 65 countries, will have special Master Classes held by film personalities such as Milcho Manchevski, Hugh Welchman and Laurence Kardish. Percept will help showcase a first of its kind package of 3D and animation movies; Retrospective of Luc Besson and Phil Noyce; a special package on “Soccer in Cinema”; country focus on the U.S; screening of Russian classics and so on. More than 8,000 delegates from across the globe are participating in the IFFI 2011 event. Keeping true to its theme of ‘Vasudhaiva Kutumbakam’, which translates to ‘The Whole World is One Family’, Percept Limited will help bring global trends to India while showcasing the vast variety of domestic cinema. Percept, which has put Goa on a global map with its successful properties like Sunburn, Goa Super Sixes, World Gaming Festival, is working closely with the Goa Government to get recognition for IFFI and Indian cinema business. Percept will support the event with a unique combination of skill sets that has helped marketing and sales for more than 1000 brands world over.  Percept’s network of artists and performers will also attend the event to further increase awareness and stress importance on Indian cinema as serious business.

Speaking about Percept’s association with IFFI, Harindra Singh, Vice Chairman and Managing Director of Percept Limited said, “Percept is very excited about the International Film Festival of India (IIFI) given our long and successful association with this beautiful state.  Our immense expertise in the arena of entertainment, media & brand building over the past three decades makes us the perfect partner to help position IFFI as the ultimate meeting point for international film makers and people from the business of film making. Percept has taken on the responsibility of projecting IFFI as one of the most compelling and engaging film festival that will be recognized globally both in terms of content and glamour, and over a period of time, positioning IFFI as the ‘Cannes of Asia’.The media focus will help to further position Goa as a of choice for entertainment, lifestyle, creativity, fun and business.”

Percept/H wins the creative mandate of Congress’ Uttar Pradesh campaign

Percept/H has been assigned the creative mandate for Congress’ launch campaign ‘Utho Jaago Badlo’ for the forthcoming Uttar Pradesh Assembly 2012 Elections. Percept/H won the account following a multi-agency pitch that included agencies like JWT, and Crayons. The campaign was released all over at the same time when Mr. Rahul Gandhi started his campaigning at Phulpur on November 14, 2011and will continue over the next few months till the elections. The first set of campaign started from Saturday, 12 November, highlighting the poor record of non-congress governments on development, crime, opportunities, for youth and farmers issues Three different press advertisements were released between the 12th and 14th of November in UP as part of the Congress’ launch campaign and Rahul Gandhi’s rally. Each communication ended with the punch line “Jawab hum denge” and each ad was a hard hitting commentary on the ‘misrule’ of the non-Congress governments over the last 22 years. The challenge was to highlight Congress’ legacy as an umbrella party that can take all sections of the society and religious groups together. For the first time, the campaign will hard sell brand Rahul as the party’s future leader and portray his dominating & aggressive image with a hard-hitting slogan against past governments in UP. Speaking on winning the business Amitava Mitra, Chief Operating Officer – North, Percept / H, Delhi said, “We did our research in the state and discovered that Rahul Gandhi and the Congress were synonymous with each other. If there was one leader from the Congress they identified with, and were very fond of, it was Rahul. The way he reaches out to them, the way he carries himself, the way he lends an ear…It was pretty clear that for the campaign to be effective, he had to be the face of the Congress in Uttar Pradesh. Normally Congress campaigns are sober and have the Aam Aadmi as the hero with small photographs of Sonia Gandhi, Manmohan Singh and Rahul Gandhi in the corner of an ad or poster or hoarding. For the first time and at our insistence the Congress party dared to be different.”

Percept Profile and Buzzinga, the Social Media Division of Percept Profile, bag the PR and Social Media mandate for the 42nd International Film Festival of India.

Percept Profile is the official Public Relations partner and Buzzinga, a social media division of Percept Profile is the Social Media partner for the 42nd International Film Festival of India, which will be held in Goa from November 23 to December 3, 2011. Percept Profile and Buzzinga are strongly promoting the IFFI through its efficient & creatively crafted PR program and on Social Media channels such as Facebook, Twitter & Youtube.
 
On bagging this prestigious account Rahat Beri, COO Percept Profile said, “We are glad to engage with esteemed brand IFFI as trusted Public Relations and Social Media consultant for 42nd international Film Festival of India. We have developed a customized and proficient PR and social media program to reach the relevant stakeholders and audience. We hope to bring about an increase in popularity of Indian and world cinema in India and globally.”The Festival this year will see various firsts, which is the stepping stone of IFFI’s vision to make the Festival the best in the world. Revolving around the theme of ‘Changing the People’s Festival’, this year’s festival will see participation from acclaimed international artists and film personalities. This year will be the first time any film festival will have participation of 3-D and animation movies. There will be special sections like ‘European Discoveries’, Retrospectives of personalities like Luc Besson and Philip Noyce, Classics from Soviet Russia, package named ‘More Than Just a Game’ and more. Delegate registration for this mega event is already open and running on the IFFI website http://www.iffi.nic.in, while the media registration is being handled by the Press Information Bureau (PIB).

Percept Activ handles the multi-city launch of MPS Food Products

Percept Activ recently planned and executed the launch of Mixed Masala Range – a premium quality offering by MPS Food Products, at Mumbai, Bangalore & Kolkata. Percept Activ organized the first event in Mumbai at Peninsula Grand on 14 September, 2011, followed by Bangalore at Chancery Pavilion on 14 October, 2011. The third event was organized in Kolkata at Taj Bengal on 25 October, 2011. Celebrity stars were roped in to add an extra spice to the newly launched Masala range products. Bollywood heart-throb Soha Ali Khan graced Mumbai & Kolkata events and South Indian actress Aindrita enthralled the Bangalore crowd with her presence. Guests were exhilarated at the Chancery Pavilion as it was creatively wrapped, leaving everyone contemplating. The new hub was later unveiled in the presence of stars, guests and media. Percept Activ’s flawless planning & execution made the launch of Mixed Masala Range a highly spiced event. Percept Activ will also be handling the launch of this new offering in two more cities in the upcoming months!

Percept Out Of Home executes the Outdoor campaign for Pashmina Developers

Percept Profile on a winning spree

Percept Profile adds a slew of new wins in diverse categories. The new accounts added to the kitty are House of Hiranandani, Inorbit Malls, Lawrence & Mayo,  VFS Global, Veling  Aviation, EEPC and Guru. Besides the PR mandates Percept Profile also engages with its many esteemed clients in various Marketing and Communications areas such as Social Media, Research, Consultancy and Corporate Social Responsibility. Speaking on the attainment, Rahat Beri, Chief Operating Officer - Percept Profile said, “We are pleased to be the preferred PR consultants for these valued brands. At Percept Profile, How we deliver results is as important as the results. Our PR campaigns work towards building trust with all brand stakeholders with transparency, accountability, values, ethics and regulatory compliances.”

House of Hiranandani: House of Hiranandani is a leading business conglomerate and pioneers of destination projects in real estate space.

Inorbit Malls: Inorbit Malls, the company that has pioneered mall culture in India has been committed to setting benchmarks in retailing since their inception in India.

Lawrence & Mayo: Lawrence & Mayo is one of India’s pioneering companies in special eye care divisions – ophthalmic optics and instrumentation.

VFS Global: VFS Global is a global outsourcing and technology services specialist for diplomatic missions and governments worldwide.

EEPC: EEPC India, under the tutelage of the Union Ministry of Commerce & Industry, Govt. of India, is a leading trade and investment body catering to the multi-dimensional needs of Indian business and industry.

Veling Aviation: Veling is a global and innovative solution provider. It has an international client base from the airlines and financial sectors.

Guru:  Guru was founded in 1999 in Italy and made its entry into India in 2009 .The brand defines cutting edge & contemporary fashion with its collection for men and women

Percept Art picks up an exclusive & highly contested Mandela Art painting at the Gary Player Invitational Series Charity Auction

The Gary Player Invitational Series is the world’s leading charity golf series which raises funds for children’s charities worldwide. The 12th year of this prestigious event witnessed professional golfers from the PGA & Champions Tours, distinguished Celebrities and leading Corporates from around the world come together in South Africa to support this noble cause. Shailendra Singh, Joint Managing Director, Percept Limited, renowned Bollywood actress Neha Dhupia, and legendary cricketer Kapil Dev were the only three celebrities invited from India to attend this prestigious event.

The four day event kick started on November 10 with an official welcome function for all the guests and participants of the tournament. The second and third days of the event included the Pro-am followed by the gala dinner and the much awaited Charity Auction. Many prized paintings were on display and proceeds of the auction went to the charity foundation which in turn channels the funds in to the lives of thousands of underprivileged kids around the globe. The most highly contested bid of the evening was a valued painting which was picked by Percept Art. This exceptional painting is a handprint of Mr. Nelson Mandela, Former President of South Africa, and the center of the handprint image showcases a clear silhouette of the African continent. This piece of art is truly a time-piece and a true testimony to what Percept Art stands for, bringing together expressions and visions of brilliant artists from all corners of the Globe. Commented Mr. Shailendra Singh, Joint Managing Director, Percept Limited, “It is an honour to be present at this prestigious Invitational Series hosted by the renowned Grand Slam Champion Gary Player. It has been a wonderful evening and we are extremely glad to have won the most contested bid today. It will be a prized possession for Percept Art and what makes it more special is it helps a noble cause.”

Sunburn joins hand with United

Sunburn, Asia"s biggest electronic dance music festival, is joining hands with United, a social awareness foundation, to inculcate a sense of environmental responsibility in the minds of the youth through its "Leave No Trace" campaign. Through the simple & smart principles of "recycle, reuse and restore", Sunburn is furthering United"s cause of spreading awareness on an eco- friendly lifestyle with the entire Sunburn community.

A step towards being more environmentally responsible, "Leave no Trace" reaches out to the free-spirited youthful fans of Sunburn to make it one of the most eco- friendly festivals in Asia. Along with recycling garbage cans for plastic, glass and other items spread across Candolim Beach, the alcohol glasses at Sunburn will have captions like "Trash Me" and "I Deserve a Bin". Volunteers along with Sunburn enthusiasts will have the opportunity to clean the venue during and after the event, to restore the beach to its original beauty. The Sunburn crowd will also be paying their respects to the "Leave no Trace" campaign as the entire lighting of the Sunburn event will be switched off for five minutes, with the crowds waving neon sticks to pledge their support for energy conversation. There will be an innovatively created tree structure at the Sunburn venue, where people can interactively participate in the campaign, leaving messages and tips on how to make "Leave no Trace" part of your daily lives. Also, the famous flea markets at Sunburn will also be part of the campaign with the "Leave no Trace Library", where people can donate and borrow books, thus promoting reusing of paper. Commenting on the "Leave no Trace" campaign, Mr. Shailendra Singh, Joint Managing Director, Percept Limited said, "We are very proud to partner with United for the "Leave no Trace" campaign. Through Sunburn, we are able to reach out the future generation of the youth, and make them aware of the importance of environmental sustainability. This is a very crucial goal, and we are honored to use Sunburn as a platform for the youth to make a positive change in the world." Sunburn's "Leave no Trace" campaign along with United is all about inculcating these simple principles of "recycle, reuse and restore" into our daily lifestyles and respect the environment as it is our own backyard. This is Sunburn"s attempts to channelize the energy of the youth that the festival thrives on & to bring them together to create a better planet.

Sunburn 2011 initiates eco-friendly campaign

Thomas Cook (India) Ltd appointed exclusive official travel partner for Sunburn 2011

Thomas Cook (India) Limited has been appointed as the exclusive official travel partner for Sunburn 2011. Sunburn, the electronic music festival, that plays host to an amalgamated celebration of music, entertainment, food and shopping, will be held at Candolim Beach, Goa from December 27-29, 2011. With youth being the prime focus for the event, Thomas Cook (India) Ltd has designed exclusive three- night packages, with an attractive and diverse range of options for hotel stays with breakfast at properties near the venue, return airport transfers and a choice of a three-day VIP or regular festival pass. The lead in offer is a three-night stay in Goa, covering the main festival dates of December 27- 29, 2011. The packages are a great value offering and start at Rs 15,500. Madhavan Menon, Managing Director, Thomas Cook (India) Limited said, “We are delighted to partner with The Sunburn Festival in reaching out to our young worldwide audience. We have designed exclusive tailor-made packages, offering a range of accommodation, a three-day festival pass and inclusions at attractive price points. The bookings are open via our portal, www.thomascook.in, our India toll free number 1800-2099-100 and our retail outlets pan India.” Sunburn, a three-day electronic dance music festival and initiated in 2007, is a synergy of music, entertainment, sports, food, shopping and lifestyle that attracts music tourism in Goa. In the past four years of existence, Sunburn has brought together renowned Indian and International DJs to entertain crowds of thousands over a three-day period in the last week of December. With a variety of experiences to choose from, Sunburn caters to a wide Indian and international audience and highlights India as a Dance Festival destination to the world.

Percept Activ handles Nerolac's Health Check-up Camps and Premium Painters Meet

Percept Activ recently organized Nerolac’s Premium Painters Meet (NPP) & Health Check-up Camps to create & sustain the emotional connect with its painters. The Nerolac Health Check-up Camps were organized in 18 cities. This two day activity camp, set in motion from first week of October, was attended by scores of painters who have registered themselves in the NPP program. Doctors examined the painters vigilantly by means of various tests like Height, Weight, Blood Pressure, ENT and a Lung exercise test. Post the check up, all the painters were given a 250 mg chawanprash, a health related product, as a return gift. Nerolac Premium Painters’ meet which commenced from September 2011 has now reached its second phase. This meet was recently carried out in Jallandhar, Surat and Ahmedabad. With a view to encourage & acknowledge painters’ hard-work, gifts were given by the local Area Sales Manager of the respective cities to those painters who have qualified under NPP programme. To add an entertaining color, dance troupe performances were organized. In addition, a stand-up comedian tickled the funny bone of the painters throughout the event.

Percept Activ handles Uninor's Halla Bol event

Percept Activ recently organized the ‘HALLA BOL – keep winning every day’ event for Uninor - one of the telecom giants in India, on November 11, 2011 at Courtyard Marriott, Ahmedabad. Uninor combines forces of India’s second largest real estate company Unitech & Norway based Telenor group.The objective of the event was to provide a platform for the employees and channel partners of Uninor in Gujarat to interact directly with the top management and also to reward the individuals & teams following the company’s success. The HALLA BOL event was graced by Mr. Sigve Brekke, Managing Director, Uninor and Mr. Jon Fredrik Baksaas, President & Group CEO of Telenor. The employees interacted with the delegates through a creatively planned skit; amplifying the relationship and also showcasing the traditions of Gujarat. Percept Activ conceptualized and executed a series of activities during the HALLA BOL event ranging from a traditional style of welcoming the guests to designing a theme pavilion, from a coffee session of Uninor employees with the delegates to kicking off a bike rally for field visits, from rewarding the deserving employees & channel partners to a special performance showcasing Gujarat’s ethnic dance.

Team India wins ‘Fight Nights II’ presented by Officers Choice Blue

Fight Night II presented by Officers Choice Blue saw some nail-biting action end in favour of Team India. Percept Limited held the second edition of the Fight Night at the Balewadi Sports Complex, Pune on November 27, 2011. It was closely contested 5 bouts of 3 rounds each. The evening was all set on fire with the unconditional action of the boxers with the first bell. It was a whole show of pound for pound blows with the stamina of the unstoppable fighting machines. This series has been a great inoculation to the Indian boxing backed with the presence of Vijender Singh.

Percept Pictures present Sunburnt – The Sunburn Movie

Percept Pictures, a fully integrated content creation, aggregation and distribution company, announces a first of its kind user generated content film to be shot for the fans by the fans.Sunburn 2011 will see fans from across the globe filming their experiences at Asia’s biggest electronic dance music festival. The short films, uploaded and shared by thousands of fans, will be compiled and edited together into a 90 minute film. Mr. Shailendra Singh, Joint Managing Director, Percept Limited will direct the film – SUNBURNT. The film concept is inspired by the movie “Life in a day” by Ridley Scott. On the occasion of the announcement Mr. Shailendra Singh said, “It’s a fan film. Our theme for the film is “a day in your life at Sunburn”. Fans will have a chance to shoot a 9 minute short film for submission. It is yet another way of Sunburn to express the spirit of music through the eyes of the fans, who live these three days of the festival like it was a lifetime. This film will be a one of its kind experiment and it should be an amazing experience to watch it take shape.”He added “This is a new and engaging concept for Sunburn fans at the festival. We have noticed that the fans do capture a lot of video content and they somewhere have the urge of sharing that content, through SUNBURNT they get an opportunity to capture and share their SUNBURN experience with the whole world. For me, it is challenging in an interesting way and will somewhere define how entertainment consumption in the digital space is evolving”.Sunburn fans can participate in the making of the film and we will outline the format through personalized communication, media release and collaborate with SUNBURN on the official Sunburn website.

So grab your director’s hat and get set to make history with Sunburn. Log on to www.sunburn.in on 10th December ’11 for complete guidelines and regulations for SUNBURNT- The Sunburn Movie.