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Percept Picture Company’s ‘Firaaq’ bagged two ‘Rajat Kamal Awards’ for the Best Editing (2009) & Best Art Direction (2009) categories at the prestigious 56th National Film Awards 2009. The awards were announced on Saturday, 23rd January, 2010.
Firaaq is an Urdu word that means both separation and quest. This heartwarming film from the PPC stable is a pure work of fiction and traces the emotional journey of those caught up in the religious clashes that took place in the Indian state of Gujarat in early 2002. It explores the impact of violence on the human psyche, and on one's ability to remain hopeful in the face of tragedy.
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Allied Media bagged the media duties of SBI Mutual Fund (SBI MF). The account is worth INR 30 crore.
This multi-pitch agency pitch involved India’s top agencies viz. Lintas, Group M, Motivators and Lodestar. After two rounds of rigorous pitch processes, Allied Media was appointed as the media agency for India’s premier and largest fund house. SBI MF with over 20 years of rich experience in the fund management arena has appointed Allied Media as their AOR across Print, TV and Radio.
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PDM has selected a dozen malls across Mumbai to set up Canon kiosks which will display the vast Canon product range and allow consumers to have a hands-on experience with these products. By bringing technology closer to consumers, the activity is promoting Canon’s Imaging Communications Products (ICP) Division, comprising digital compact cameras, DV camcorders, Selphy photo printers and Digital SLR cameras.
The 'Capture Mumbai' campaign aspires to reach about 25,000 people each day in the city. Canon expects the on-ground activations to raise their market share from the current 20 percent up to 30 percent by June 2010.
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Percept Out of Home executed HyperCITY’s recent OOH campaign across Thane which created increased consumer awareness about the new store and it’s world class shopping experience offering to customers.
The HyperCITY Thane store offers customers a comfortable, large, modern and stimulating environment, and a wide, contemporary range of innovative products, sourced from both local and international markets. The Percept-OOH campaign helped to drive large footfalls which translated into incremental sales for the store.
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AMO Communications, in its latest TV commercial for ‘Rajasthan Tourism’, unveiled the splendor of the royal state in a manner that created quite a buzz in the advertising industry. AMO brilliantly captured the journey called Rajasthan in a trailer-like format and aesthetically wove in the colorful and myriad fabrics of the destination.
The 60-second trailer film was a montage created with some stunning shots of Rajasthan spanning its heritage, culture, safaris, sand dunes, lush forests and wildlife. The trailer ended with an inspiring sign-off … ‘For the complete story, come to Rajasthan’.
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Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs
from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.
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