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P9 Bags Media Duties (Print/TV) for the movie" Azaan"
For the first time in the Indian Entertainment Industry, 2 minute promos of a Hindi movie 'Azaan' was aired across all the top news channel networks including Aaj Tak, Sahara, Star (Star News, Star Anando, Star Majha) & NDTV 24*7 on 26 January, 2011, the Republic Day of India. P9 handled and executed the media duties for the same.
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Percept Activ bagged the mandate for Dabur's OxyLife BTL Activation
  Percept Activ won the ground activation mandate for Dabur's newly launched ‘OxyLife Professional Facial Kit'. Percept Activ has beenmanaging beauty seminars across Tier 1 & Tier 2 cities in the month of January 2011 and the activity will extend through February 2011.
The activity is focused directly at professionals in the beauty business and beauty parlours across the country. The first beauty seminar conducted by Percept Activ in Delhi on January 4, 2011 educated the TA about the new product, and was attended by 300 parlour professionals from the Delhi-NCR area. Percept Activ will also manage similar seminars across Mumbai, Bangalore, Kolkata, Hyderabad, Chandigarh, Ahmedabad, Chennai, Ludhiana, Lucknow, Pune and Amritsar, with the last seminar scheduled for February 22, 2011. Eminent beauty experts like Bharti Taneja, Veena Desai and Kakoli Sengupta will be imparting valuable information about beauty and skin care by performing live demos of the product in these seminars.
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MASH bagged the creative mandate of Sharda Group of Institutions
Mash - a subsidiary of Percept/H, has been awarded creative duties of Sharda Group of institutions including the complete portfolio of Sharda Universities, a recognized University in Delhi NCR with a student base of more than 3000 and growing.
  MASH will be handling and executing the multi-media advertising campaign for this account, pegged at Rs 18 crore. The objective of the campaign is to position Sharda University as a serious contender in the educational arena of the country, with its world -class global faculty and a host of innovative and sophisticated teaching techniques.
Commenting on this account win Amitabha Lahiri - COO, MASH said, “We are extremely proud of this association. The educational category topped the chart of ad spends even during the recessionary phase. We are already working on a multi media campaign that will include TVC, Press, OOH and digital."
Said Mr. Anurag Edward, Head of Marketing, Sharda Group of Institutions, “There was no formal pitch involved, we were impressed with the proactive and forward thinking that the Percept Team came up with. They seemed to be the right partner that a young brand like Sharda was seeking. I am sure under the leadership of Amitabha, MASH Percept will provide the adequate support to our marketing and communication needs." |
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Percept Out of Home carries out Branding & Visibility activities for Major Brands
  Percept OOH Unveils Kohler’s Bold Look; Brings Out the ‘Flip Side’ of Kohler’s Shower Heads
Kohler for the first time in India launched a premium range of hand showers at a great price known as Flipside. To announce the arrival of their revolutionary new product which offers four different bathing experiences and to establish brand awareness about this newly launched product, Kohler roped in Percept Out of Home. The campaign was rolled out in Mumbai, Delhi NCR and Bangalore, and executed within 20 days across the three Metros. The activity kick-started on December 18, 2010 in Delhi and December 21, 2010 in Mumbai and Bangalore.
Percept Out of Home worked on a unique campaign by addressing the marketing objective of the brand and selecting the TG congregation points, sanitary / bath fitting markets to communicate to the TG. Hence the strategy was to cover all high traffic zones and dealer networks by using high visibility media that included a mix of billboards, unipoles, wallwraps and mall media. The activity was successful in creating adequate buzz and generated many enquiries about the new product. |
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Percept OOH provides unique Branding Solutions to the Man Force Trucks Dealer Showroom in Pune
  Percept Out of Home recently designed a branding identity program for Man Force Trucks by offering unique branding solutions for their Dealer Showroom in Pune, both for indoor as well as outdoor visibility. The objective of the campaign was to provide a uniform and visible identity to the Man Force Truck Dealer (Pune) by highlighting the key branding elements, viz. Company Logo, Dealer name, Product Logo & services offered, in a standardized format. The designing of the dealer showroom was executed by December 22, 2010, within a period of 45 days.
Said Prashant Gunthey, “The Man Force project will be a milestone in the evolution of commercial vehicle dealerships. For the first time in India, a truck dealership outlet was made up to international standards in terms of design and creativity.”
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Ten10 Racing Ties Up with Percept Sport
India's leading motorsports company -Ten 10 Racing tied up with Percept Sport in a strategic tie up to manage the Team's sponsorship marketing and Team management and also the commercial exploitation of the rights.
With the motorsports and MotoGP in particular growing at a rapid pace in the world's largest two wheeler market, the entry of Ten10 Racing will provide a major fillip to the sport and further help raise its profile. Apart from the team, Percept Sports and
Entertainment would also be managing the commercial rights of India's next big young talent 'Sarath Kumar.' With a tie up with India's leading auto  magazine, Overdrive that will provide extensive support to the team throughout the year, this initiative seems all set to burn the tracks.
The greatest indicator of the passion that people have for MotoGP in India and the cult status enjoyed by Ten10 Racing is proven with more than 12, 500 supporters already within two weeks of the launch of the official fan page on Facebook, and growing exponentially further. With both Percept and Ten10 Racing having extensive plans ranging from talent hunts, fan meet ups, experience the real biking for the serious fans, the stage is set for India's young and passion driven Ten10 Racing to put up the pedal to the metal.
The action begins in March 2011...
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Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.
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