Filmmaker Priyadarshan receives award for Percept Pictures 'Kanchivaram' at the Seventh Asian Film Festival 2011

Percept Pictures ‘Kanchivaram’ received the coveted Zenith Asia award 2011 at the Seventh edition of the Asian Film Festival on 25 December, 2011 at National Film Archive of India, Pune. This prestigious Award was presented to maverick film maker Priyadarshan by veteran Marathi actor Vikram Gokhale. The National Award winning movie ‘Kanchivaram’ was produced by Percept Pictures in 2008.Set in pre-Independence era, Kanchivaram is an unusual tale of silk weavers and revolves around one such talented weaver. The much appreciated movie was later shown at the festival after the award ceremony. The movie, which was screened at various film festivals around the globe, had also received the Best Feature Film award at the 55th National Film Awards. Commenting on winning this prestigious award, Yusuf Shaikh, Head - Distribution & IPR, Percept Pictures said, “Kanchivaram is a film with a Big Heart. Made by a Director with a Big Heart, with a huge performance by Prakash Raj – Percept Pictures wishes to thank Seventh Asian Film Festival for the recognition. It’s a masterpiece which Percept is extremely proud of.

Percept Pictures executes an exclusive 3-day live coverage of Sunburn Goa 2011 for Youtube and PS&E

Percept Pictures carried out an exclusive 3-day live coverage of Sunburn Goa 2011, Asia’s Premier and World’s No. 9 Electronic Dance Music Festival for Youtube and Percept Sports & Entertainment. The coverage film went live on Youtube.com consecutively for 3 days - 27th, 28th and 29th of December, 2011 from 4:00 pm onwards till 10:00pm.The festival went live on ground A on the 1st and 2nd day and on ground B on the 3rd day which ended by covering the electrifying performance of the worlds top ‘DJ Axwell’. For the 2nd consecutive time, since its inception, Sunburn was shot extremely professionally and was streamed live worldwide for 3 days by Percept Pictures. The live streaming was hosted on the internet as well as on mobile phones on all three days of the musical extravaganza. The exclusive 3-day shoot was carried out with the help of a Jimmy Jib, 9 camera set up and a crew of over 60 people who worked round the clock and made this project a grand success.

Percept Pictures bags Nahar Group’s account

Nahar Group – a well known real estate brand roped in Percept Pictures to conceptualize and execute their first TVC. The film is 80% CG driven, where the hook of the film is to showcase an experience of building a state of the art house to live in. Percept Pictures executed a two day shoot which required the cast to be professional dancers. The film is directed by Raj Kaushal and the director of photography is Shriraz Bhattacharya. Pony Verma - a renowned choreographer was taken on board, as dancing was an integral part of the film. Reliance MediaWorks was hired as the CG/ VFX team. A Milo camera was also used to showcase smooth transitions in the film. A radio jingle was created for the client and the film will be aired across TV channels as well as in cinemas. An extensive still shoot was carried out on Location and all the prints were handed over to Percept /H - the agency on this project.

Percept Activ organizes the 150th Anniversary celebration for Calcutta Polo Club, Kolkata

Percept Activ recently planned and executed the on-ground activities for Calcutta Polo Club’s 150th Anniversary. The activities kick-started from December 18, 2011 and were carried till December 25, 2011 at the Calcutta Polo Club, Kolkata. The tournament & the celebrations were graced by stalwarts from the Polo world like Mr. Eduardo Huergo - President, Federation of International Polo and Mr. Nick Denvers - Chairman, Hurlingham Polo Association (England). General V.K. Singh - Chief of Army Staff & President, Indian Polo Association was the chief guest at the event. To celebrate this significant event, the Calcutta Polo Club in association with Indian Polo Association extended an invitation to international teams across the world to compete for the ‘Ezra World Cup’ at the Pat Williamson Ground, Kolkata. Four international teams namely, USA, Italy, Brazil and Indonesia participated in the World Series besides two Indian teams one from IPA/Cavalry and the home team from Calcutta Polo Club. Bollywood actresses Ria & Raima Sen unveiled the Ezra Cup in a press conference held on November 24, 2011 at Taj Bengal. The Sen sisters also shared their childhood memories of their association with the Calcutta Polo Club with the attendees. Eminent people from Calcutta’s glitterati hosted the teams every evening. The teams also had a chance to have a dinner at the famous ‘Mallick Bari’ – a museum with priceless artifacts and old world charm grandeur. A Grand Polo Masquerade Polo Ball was conducted on the last day of the event on the Race Course lawns with International performers and a special performance by the 61st Cavalry from the Indian Army.

Percept/H Delhi makes new appointments

Percept/H has made four new appointments for their Delhi Office. Rajiv Agrawal (pictured), who joined Percept/H in September last year as executive creative director, will be leading the newly appointed team. The team consists of Damodaran Krishnan, Gaurav De, Jayant 'Ronny' Bedi and Manish Sharma. Damodaran Krishnan has joined as creative director (copy). Krishnan has more than 12 years of experience in the industry and has worked with agencies like Rediffusion Y&R, Capital Advertising, Draftfcb Ulka, Triton Communications and Montage Advertising among others. Gaurav De has also joined as creative director (copy). He has previously worked with agencies like McCann Erickson, Rediffusion Y&R, Percept and Leo Burnett. Jayant ‘Ronny’ Bedi has rejoined Percept/H after a gap of a few months as associate creative director (copy). He has over 12 years of experience in advertising, with a flair for humour and films. Besides Percept, he has worked with IB&W Communications, Dmas Advertising and Response. Manish Sharma has joined as associate creative director (copy). He has close to 10 years of experience and had worked with Contract, Dentsu and Bates prior to joining Percept/H. 

Commenting on the new appointments Amitava Mitra, Chief Operation Officer (North), Percept/H said, “Our strengthened creative team is second to none in terms of talent, brand experience, quality of creative ability, ideation, strategic understanding, maturity and the sheer creative brilliance of their work. It has taken us months to put together this team of creative gems. Each one of these gems have their own creative expertise, talent and strengths, and I sincerely believe that they will add great value through their creative ideas to our clients’ brand communication. They will bring a lot of energy and freshness to the communication. We won the Congress election campaign for Uttar Pradesh and Uttarakhand, courtesy my team. The true stamp of this creative team will be on display in the months to come on campaigns for Congress party,Sonalika, 3C, Hero, Canon and many others.”

IBD India wins brand and creative duties for Red Mango

Red Mango, an all-natural, non-fat frozen yoghurt chain that has recently debuted in India, has appointed IBD India, a division of Percept Hakuhodo as its creative and communication partner. The win comes on the back of a multi-agency pitch that took place over the last few months in Delhi. Confirming the news to exchange4media and citing the reason for choosing IBD, Rahul Kumar, MD & CEO, Red Mango India, said, “IBD has been chosen because of the integrated services that they provide and also because of their associations and work on esteemed brands in the past.” To start with, IBD will be focusing on launching Red Mango and making it a preferred brand in the frozen yoghurt segment in India, which is beginning to see some stiff competition emerge.

On winning the duties for Red Mango, Jyotsna Chauhan, COO, IBD India, said, “Our aim is to create a clear differentiator in terms of branding Red Mango within this segment. Going with the current trend of healthy eating amongst the young masses, it becomes that much more important to build on Red Mango’s globally existing equity on the health platform.” Meanwhile, Percept group’s other companies such as Percept Profile and PDM are also providing a strong push to the brand. For the record, Red Mango is a popular and fast-growing retailer of all-natural, non-fat frozen yoghurt in the US and has opened its first flagship store in Delhi in January 2012. Red Mango has plans to open over 12-15 exclusive outlets this year in Delhi-NCR, Bangalore, Chandigarh and Mumbai markets. The company aims to expand to 200 stores in the next five years.

Sunburn Goa 2011 Fest garners over 1.6 mn views on YouTube

The three-day live coverage of ‘Sunburn Goa 2011 Festival’ on YouTube garnered over 1.6 million views across 100 countries. The exclusive coverage hosted on the internet and mobile phones was carried out with the help of a Jimmy Jib from 27-29 December 2011 at 4-10pm. Percept Pictures Chief Production Controller Priti Chawla said, “This was the 2nd consecutive year we went live and the experience was just something else altogether. The magnitude of Sunburn, in terms of its stages, DJ, people was twice that of last year and hence the task to capture it all was challenging and at the same time most exciting. We had multiple camera set ups and a crew of 80 people working to create magic that is Sunburn. We went live across 110 countries via YouTube” Sunburn Live shoot director Danny Mamik said, “My involvement with Sunburn has been since its inception & it has grown into one of the biggies."

Monnet Ispat & Energy Ltd presents "Go for Gold" campaign