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Percept Live announces Fly music fest; brings Deep Purple and more

Basking in the success of the recently concluded Sunburn and Windsong music festivals, Percept Live has now taken a step ahead to launch yet another multi-genre live music fest in the country with an extraordinary line-up of 14 renowned international bands. Titled ‘Fly Music festival’, the event will play host to top international bands like Deep Purple, Limp Bizkit, Anthrax, The Wailers (original band of Bob Marley), The Doors (original band of Jim Morrison), KT Tunstall, The Dhol Foundation, Deap Valley, Dub Pistols, Cuban Brothers, Kittty Daisy & Lewis and Nerve cell amongst others. The fest will also comprise of multiple stages which will also witness 10 Indian bands performing on 16-17 February at Delhi NCR. The musical event will take the form of a road trip from multiple cities across the country culminating to the festival venue. The journey will also comprise of elements like a band on the bus, music pit stops and car pooling. Commenting on the initiative, Percept Limited's Joint Managing Director Shailendra Singh said, “Live entertainment has the power of bringing social change. There is no better feeling than to give our crowds an ultimate music experience; we are excited to take it to the next level. Percept Live has always delivered products keeping in mind the consumer and fans. For a long time now the fans of live music (rock, metal, blues, and reggae) have been getting a raw deal with all festivals bringing in one international act and repeating the same Indian acts. ‘Fly’ will be the first festival that will boast of a line up with majority of international artistes. For the first time an Indian fan will witness the likes of Limp Bizkit, Anthrax, The Doors, The Wailers, KT Tunstall and many more popular names on the same stage.”With more acts set to be announced soon, the company has partnered with Book My Show for the ticket sales that will commence from 10 January onwards. Apart from the fest, the company is all geared up to also announce a unique CSR initiative titled ‘Music for Good’. The full funded initiative from Percept Live will aim to use music to bring about a social change in the society.

Percept Activ executes ‘Incredible Handicraft’

Percept Activ recently conceptualized & executed an on-ground activation for ‘Incredible Handicraft’, a handicraft fashion show hosted by the Ministry of Textiles, Govt. of India at Dilli Haat, New Delhi on December 13, 2012.Followed by Kolkata at Milan Mela Grounds on December 19, 2012 and Hyderabad at Shilpa Ramam on December 23, 2012.

Incredible Handicraft is one such platform which brings together fashion designers of repute like Abraham & Thakore, Payal Jain and Samanth Chauhan showcasing fashion creations based on the marvelous world of Handicrafts.

To celebrate the uniqueness of Indian Handicrafts and showcase it in a novel vein, Ministry of Textiles, Government of India hosted an exclusive fashion show titled ‘Incredible Handicraft’, which brought together fashion designers of repute like Abraham & Thakore, Payal Jain and Samanth Chauhan showcasing fashion creations based on the marvelous world of Handicrafts. Dressed in by well-known models like Sonalika Sahay, Donna Masih, Aanchal Oberoi, Anousha Chauhan, Himani Thapa, Priyanka Bhau and others; the creations showcased the rich heritage of the Handicrafts of India and presented work like traditional kedia silhouette with handcrafted shibori, Lucknowi chikankari and Bhagalpur silk. Team Percept Activ worked round the clock to make this event a mega success.

Percept Activ executes ‘Canon Family’s Family’

Percept Activ conceptualized & executed ‘Canon Family’s family’, a get together for the family members of the employees at Canon India’s corporate office in Gurgaon on December 15, 2012. The concept of inviting the family members was a first of a kind bridge building exercise conducted by Canon India. Canon has a strict policy of not permitting visitors to their organization. The event started off with Canon welcoming the family members of the employees, followed by addressing speech by Kobayashi San, President and CEO, Canon India. Canon also made arrangements for the entertainment of kids by setting up a gaming zone. The entertainment included a magician act, puppet show, Joker act, Nail painting artist, Juggling show, Tattoo Artist, Bowling Alley and a Joker act as well. Canon also arranged a complete tour of the office for the family members and detailing them about each and every responsibility areas of their workforce. This was followed by a scrumptious lunch at Canon’s Cafeteria. Percept Activ has executed activation like Canon Photo marathon India 2012, Canon Photo marathon India 2011 and Canon Photo marathon 2010 in the past.

Percept Talent is principal data partner for Forbes India’s first Celebrity 100 List

Percept Talent is proud to partner with the India edition of Forbes for the first ever celebrity 100 as a principal data partner. The Forbes India Sports – persons, singers, musicians, film directors and producers, television stars & models. This Forbes India celebrity power list comes on the back of a steadily growing coverage of the creative Indian economy. This special edition of Forbes India built around the celebrity 100 list will bring its audience face- to - face with some of the smartest celebrity entrepreneurs, who are setting new rules, challenging existing assumptions and in the process, lighting up the country’s creative economy. The special edition hits the stands on January 25, 2013

Percept Talent is the first professional celebrity management organization of the country. PT manages cross genre celebrities and has delivered some of the biggest innovative celebrity based engagements (endorsements, associations, customized events etc.) in the last decade.

Percept Out Of Home executes OOH for Panasonic’s Super premium “Hot & Cold AC”

Come winter Percept OOH engages the masses for specifically designed “Hot & Cold” by Panasonic India Pvt Ltd., one of the biggest emerging player in AVHA (Audio Visual Home Appliances) category and one of the renowned Japanese Brand in India. The campaign for the product has been carried out in Tier I & II cities of north India; Delhi, UP & Rajasthan.

The primary objective of the initiative has been to communications the premium features of the “Hot & Cold AC” to the relevant target audience of high income category. The activity has been carried out across large size media formats including Unipole, Billboard, Gantry, Wall wraps & mobile Van.

Percept wins the prestigious Dalmia Cement’s account

Percept Sports & Entertainment wins the account while Percept Activ manages the grand launch Percept wins the mandate for managing the mega launch event of Dalmia Cement’s formal arrival in North East. Dalmia Cement’s acquisition of Calcon and Adhunik Cement in North East India was a landmark event in the history of Dalmia Cement since it made the brand the largest player in the North East region. The event took place on 12th Jan 2013. To bring about sense of leadership, the event was held in a larger-than-life size venue ‘Indira Gandhi Athletic Stadium, Sarusajai in Guwahati rather than a regular ballroom. The launch strategy stemmed from leadership and premier brand positioning that had to be sent across to the dealers to welcome them to Dalmia family. This was thought through right from the invite stage where the recorded welcome AV of Dalmia CEO was sent with invite cards carrying swipe cards. The event witnessed around 750 guests from across the North East. In order to break the ice with its new dealers, Drums Berries was entrusted upon this task. Dalmia groups another key communication was innovation which was translated through interactive dance act on the large watch out LED. The brand’s various offerings were communicated through Isha Shervani’s aerial act and fusion act on the theme of Panch Tatva. The finales act of Isha was on a jam-in with live music by drummers. Vilas Nayak’s speed painting was the cue to reveal Dalmia Cement’s new brand ambassador, Mary Com who signifies strength and reliability.  Said Anbumani Narsimhan, Head of Marketing, Dalmia Cement, “Big thumbs up” to the Percept team for the mega launch of Dalmia in Guwahati. You have set a new benchmark which I am sure will be very difficult to surpass in near future. Great Show!! & Keep up the good work team Percept”. 

Percept also had to keep in mind the sensitivities of North East India while designing the content and communication. The challenge was to execute an event of this stature in a far off region like Guwahati. The relentless effort from the Team Percept right from the pitching stage to planning to execution and a fantastic coordination between the teams across the length and breadth of the country made this mega launch a huge success. 

Allied Media takes a Hat trick win at the ‘Golden Mike Awards 2012’

Allied Media the Media Planning & Buying division of Percept ltd., recently won two awards at Golden Mike Radio Advertising Awards 2012 which was held on January 9, 2013 at Blue Frog, Mumbai for their remarkable performance in creativity & innovative client solutions. The 2 awards conferred to Allied Media were in the domain of excellence in Best Use of Radio for Long term Effectiveness & Best Use Multiple Radio Stations for Future Group.

The 3rd edition of exchange4media Radio Advertising Awards - 'Golden Mikes' The jury this year was led by Sandeep Sharma, President, R K Swamy Media group. Other prominent names in the jury panel were: Abraham Alapatt, Head, Marketing (India), Thomas Cook; Mantra VJ /Anchor/Actor; Meeta Vasisht theatre & Film Actress; Rana Barua, COO Law & Kenneth Advertising; Suvodeep Das, Director - Marketing, Reliance Brands Limited; Golden mikes received more than 400 entries this year, out of which 172 entries were shortlisted. Allied Media received numerous nominations by the jury.

Exchange4Media’s Golden Mikes Radio Advertising Awards, which is in its 3rd year, acknowledges the best of work done in radio & media industry. The purpose is to create a benchmark for various players in the industry who plan & execute their campaigns with novelty & creativity. It will help to further improve the performance & innovation in the radio space .The awards have been carved into various categories acknowledging the contribution of advertising agencies, media agencies, clients, radio stations, production houses and others to the growth of the medium in the country. The categories addressed the performance of various media houses in Effectiveness, Creativity, Promotions and Innovation of the campaigns. Nominations received were from top advertising agencies & media organizations.

Swedish House Mafia keeps its date with India

The Swedish electronic dance music group’s much-awaited concert in Bangalore was delayed by a day. But that did not deter its diehard fans from turning out in huge numbers. The Swedish House Mafia landed at the Bhartiya City grounds, Bangalore on Monday with a bang. The trio of Axwell, Steve Angello and Sebastian Ingrosso then took over the stage, belting out popular numbers one after the other as the excited crowd lapped them up. The highly energised audience was relieved that the group had finally kept its date with Bangalore.The Bangalore show was part of the trio’s “One Last Tour” around the world. The tour is slated to conclude in March. After that, the trio will disband and go their own musical ways. The farewell concert here on Monday saw the trio performing to most of their popular songs. Featured were songs from their entire music career since 2007 - “Miami 2 Ibiza,” “Get Dumb,” “Don’t you worry child” and “Greyhound,” among others. The concert was earlier scheduled to be held on Sunday. It was put off as the aircraft carrying the group from the Indonesian capital Jakarta was reportedly damaged in the storm and floods in Indonesia. The music group was stranded and could not make it to Bangalore on time, according to a note put up on the group’s Facebook page. An earlier concert in Mumbai on November 17, 2012 had to be deferred due to the death of Shiv Sena chief Bal Thackeray. The rescheduled concert was held in Mumbai on 22 January, 2013 and witnessed over 25,000 fans descending from the length and breadth of the city at the Mahalaxmi Race Course to groove to the group’s popular numbers.

Vadodara Marathon seeks global branding with Percept Sport

Vadodara Marathon (VM) would soon be positioning itself in the league of international marathons that are held across the globe every year. The VM management has tied up with Percept Sport to brand the marathon nationally as well as internationally. VM signed a memorandum of understanding (MoU) with Percept on Wednesday in presence of the Directors. Percept will now manage the marathon and all pre-marathon events that will be organized ahead of the main event. "We want to showcase Vadodara as a brand that will attract international and national participation. The marathon team wants to elevate the event from city centric to a national event and for that we need professional help. So, we decided to hire a professional firm that has expertise in managing big events," said Tejal Amin, chairperson of VM. "Percept will help us in branding the marathon in better way and help us attract talent from all over the world. We have signed a six-year agreement with them," Amin added. The very first event would be the women's midnight marathon that the VM has decided to organize in the city. The city will host the country's first all-woman midnight marathon wherein hundreds of girls will run through the city streets during midnight. "After the Delhi gang rape incident, we want to send message to the nation that Vadodara is very safe for women. So, we decided to organize the midnight marathon. We will also invite a celebrity as an ambassador during the midnight marathon," said VM director Amit Bhatnagar. "I wasn't aware that VM attracted 40,000 runners in its last edition. It's a big number considering the size of the city. The marathon here is already a big brand and we will now showcase it on an international level. We will organize four to five events over the next few months," said Harindra Singh, Vice-Chairman and Managing Director of Percept Limited.

Percept wins the mandate of launching Blue Star across multiple cities

Blue Star-India's largest air conditioning (AC) & commercial refrigeration company assigned Percept as their event partners for the multicity launch of Blue Star. The mega launch commencing from January 2013 in Chennai, Hyderabad, Kolkata, Mumbai, Delhi and Chandigarh will continue till February 2013. Percept Sports & Entertainment conceptualized and won the account while the entire event was executed by Percept ICE. One of the key reasons for the account win was to do away with the regular show format that Blue Star has been following till date. Commenting on the account win Aditya Motwane, COO - PS&E said “The team has worked hard in these tough times to get new clients on board. Our strategy has been to have a diversified portfolio given our creative expertise and to disseminate risks across industries. Blue Star is a premium brand and we are proud to be associated with it.”  Elaborated Girish Hingorani - General Manager, Corporate Communications & Marketing, Blue Star Limited, ”We have engaged Percept for our multi-city product launch. The Percept team comes across as highly responsive and committed. Moreover, they try to understand the brand’s needs in order to recommend a strategic solution rather than focusing only on the execution. We look forward to having a long and mutually beneficial association with Percept.”

Said Nazneen Karimi, COO, Percept ICE,” "During our pitch for multi-city launch we showcased our ability to pull off all the events with great diligence and uniformity across the country. Our geographical reach coupled with systematic planning was one of the key reasons for the win." Blue Star wanted to create a strong brand positioning of ‘Made For Maharajas’ for themselves and the brief included the same.  PS&E BD team quite creatively started conceptualizing the concept and the theme for the event with the idea of creating a royal affair for the guests. However, the challenge was the show content and the launch idea. While the pre- event to pre-function area experienced the maharaja theme easily, the launch idea could not date back to the ancient era due to the modern brand positioning of Blue Star. Therefore, in sync with the brief, a Maharaja and mantra skit was created as the key content, coupled with an interesting drama which was inter-woven with the entertainment acts. Watch out technology shall be used to transport the guests into the ancient era and to launch the products innovatively through an AV. Some of the acts are quick change act, illusion act and Bollywood dances. The stage design and the product display areas were customized to match the ‘Maharaja Theme’. The product display area has been given special attention as it is the vital area of the show where physical products were to be displayed. Even after the stage event is over, there was a special surprise act planned amidst the guests in the pre-function area. The key task is the turn-around time considering that there was a morning press conference at the same venue as well. Strong coordination between the Team Percept (PS&E and Percept ICE) and flawless execution of the event fulfills the client’s desire of running a fantastic multicity launch show.  

ABP news presents; Agency of the Fortnight - ALLIED MEDIA

The story:
Allied Media network Pvt ltd is the media planning, evaluation and buying arm of Percept Ltd. it is the youngest media AOR in India formed in December 2007 and is one of the fastest growing too. People are at the core of everything that team Allied Media does. Total ownership of everything for the sake of the brands handled is hard-coded in every member of team Allied Media. “true 360 degree is our USP,” says Shripad Kulkarni, CEO of Allied Media. “ we have a capitalized billing in excess of Res. 1000 crore and that too within just a few years of inception. We are going at a speed of over 40% and in spite of a slowdown in the overall economy, there is no sign of our slowing down and the team is as bullish as ever; we have stepped up our new client acquisitions efforts and have managed to bring in Rs. 150 crore of fresh business in the last quarter, which is a great momentum going forward.”
The Approach
At Allied Media ROI and accountability are important cornerstones of the solutions framework at all levels. ROI has been taken to a level beyond just rates and all campaigns are assessed across multiple parameters for ROI. Strategic tools have been taken to the next level with the M3 market simulation model in collaboration with point logic, Netherlands.
The Buzz
The award we cherish is the regular encouraging feedback given by our clients. The only study which rates media agencies based on a proper research among the advertisers has consistently rated us in the top 5 way ahead of so many established and AORs. among our achievements are 2009- fourth most admired agency Reckoner by Brand Equity, The economic Times; 2011 –fifth most admired agency in the agency ranking by Brand Equity.

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Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.

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