Sunburn Goa 2010 in association with SJ XXX energy drink and Gitanjali lifestyle’ kicked off at Blue Frog, Mumbai on 3 December, 2010 with the launch of the Tuborg Sunburn Anthem Tour along with the much anticipated results of the Tuborg Sunburn Anthem Contest.
The night was headlined by internationally renowned producer and composer Brian Transeau a.k.a BT. Present at the party along with the winners of the Tuborg Sunburn Anthem Contest were prominent electronic artists Nikhil Chinappa, and Elsie Nanji who also acted as jury members to the Anthem contest.
The Tuborg Sunburn and Video Contest was an extraordinary opportunity for young musicians and VJ’s in India to show off their talent and rub shoulders with the world’s best artists and put them on the world stage. Audio winners stood a chance to be featured on the Tuborg Sunburn Anthem Compilation and attain an opportunity to perform at the Sunburn Stage at the festival in Goa along with renowned artists from across the globe. The winner of the video category would win a chance to curate the new experimental stage at Tuborg Fun Starter Nights.
The first leg of the three city Tuborg Sunburn Anthem Remix Tour started off in grand style with live acts by DJ’s including BT, Nikhil Chinnapa and DJ Pearl .The tour which had LIVE acts from top Indian and international DJ’s, kick-started at Blue Frog, Mumbai on 3 December, proceeded to Pebbles in Bengaluru on 4 December and the Stone Water Grill in Pune on 5 December.
First look at Sunburn Goa 2010
The festival unveiled its venue, complete with a new look, exciting attractions & A-one Security Provision
Sunburn officially unveiled its venue at Goa’s Candolim beach on 26 December 2010, to showcase a brand new look complete with four stages, facilities for rock climbing, beach volleyball, a VIP lounge, a dress up lounge & a sunset lounge. The venue was unveiled by Mr. Harindra Singh, Vice Chairman & MD, Percept Ltd, Mr. Shailendra Singh, Jt. MD, Percept Ltd, accompanied by MLA Agnel Fernandes, and Mr. Devraj Sanyal, CEO, Percept Sports & Entertainment.
The many new features included a world class security arrangement spanning 32 CCTV cameras; a two level manned security, sniffer dogs, narcotic patrol officers, an emergency medical team equipped with a mini clinic, an onsite medical team, several medical consultants, 6 emergency exits & 4 watch towers! The event also had a first of its kind Disaster Management Team in case of an emergency.
The Sunburn Merchandise was also launched, comprising a range of t-shirts, towels, flip flops, key chains, mobile covers, pens, buttons (badges), bags, caps, mobile chargers, laser glasses and rings.. This is Percept’s first foray into expanding the brand Sunburn into the lifestyle & retail space.
Commenting on the unveiling of the Sunburn venue & merchandise, Shailendra Singh said, “The Sunburn festival has become one of the largest international music festivals ranked by CNN as one of the ‘Top 10 Festivals in the World’. The new venue & the Sunburn merchandise is our endeavor to create a more immersive experience for Sunburners.”
Sunburn Goa 2010 - Day 1 of Sunburn kicked off with Grammy award nominee Nadia Ali performing live with Sultan & Ned Shephard
The 4th Sunburn Goa, 2010 kicked off its first day in grand fashion. On 27 December, Percept kept its promise and took the Sunburn Experience to the next level by kicking off with Kimi, Baba Robijn, Inferno, Phi Degrees, Albin Myers, B.R.E.E.D., DJ Sashanti, DJ Ajit, Riktam & Bansi, Richard Durand & Feeatmah. Grammy award nominee Nadia Ali who performed live with Sultan & Ned Shepherd entranced the grooving masses to “Love Story” which is the Sunburn Anthem this year. The Festival goers could not get enough of the sensational electronic dance music and were heard screaming for more!
Sunburn Goa 2010 will be back for its fourth edition at Candolim Beach, Goa, from 27-29 December 2010. With less than ten weeks to go, enthusiastic Electronic Music fans have already started planning out their schedules to visit Goa to attend Sunburn. In addition to the stellar line up of DJ’s, Sunburn 2010 will offer a wide range of merchandise, experience zones and loads of fun! Stay tuned…it's going to be a carnival out there!
Celebrities Preateik Babbar, Anusha Manchanda and Achla Sachdev were spotted grooving to the beats of Sunburn electromania which took Goa by storm.
Said Shailendra Singh, JMD, Percept Limited, “We are very happy with the enormous response the first day of Sunburn 2010 has received. Sunburn is bigger than it has ever been with three of the top ten DJ’s Paul Van Dyk, Ferry Corsten and Axwell all performing this year. We have made sure that Sunburnites go back home with the best experience. ”Says Nikhil Chinapa, Festival Director, Sunburn and Music maverick, "Sunburn has a life unto itself that extends far beyond the music that's played there, or the three days of the festival in Goa. For some of us, getting Sunburnt' is slowly evolving from merely being in Goa... to a philosophy and a way of life. I for one can't imagine December without it.”
Sunburn Goa 2010 also followed a policy of Zero Tolerance – ‘Say NO to Drugs’. With thousands of fans converging at Sunburn Goa 2010, the Sunburn team in collaboration with the Goan Police took all necessary precautions to ensure that the festival remained drug free and that all visitors have a safe and secure time at the festival.
Grammy Nominee & World’s No. 10 DJ Axwell Charge up Day 2 at Sunburn
Sunburn fever hit a new high on Day two at Sunburn 2010 as Grammy Nominee & World’s No. 10 DJ Axwell took the stage to dazzle the crowd of over 10,000 gathered at Goa’s Candolim beach. The festival was also streamed LIVE across 82 countries reaching an audience of 150,000.
Kick-starting Day 2 were Vipul Angarish, Johnny Deep & Mash followed by a host of top performers including Lost Stories, Anil Chawla & Dale Anderson, Tuhin Mehta, Clement D'Souza, Aly & Fila, Jalabee Cartel, Aly & Fila / Protoculture Live, Reggae Rajahs , URI , Vachan Chinnappa, Axwell and Ma Faiza.
Said Shailendra Singh, JMD, Percept Limited, “Sunburn is extremely proud to host Axwell one of the top 10 DJ’s in the world. His great work in the genre has earned him a Grammy nomination and we wish him all the very best for that. Sunburn this year is bigger than it has ever been. After Axwell, our Grand Finale tomorrow will host Paul Van Dyk and Ferry Corsten ending the festival with three of the top ten DJ’s in the world performing LIVE at Sunburn.”
Visiting Sunburn for the second time Axwell said, "Sunburn to me means the energy and love of the crowd here that makes it such great place to be. Sunburn has a life unto itself that extends far beyond the music that's played there or the three days of the festival in Goa. The EDM genre is growing in India with Sunburn leading its rise.”
Grammy Winner & World No. 6 DJ Paul Van Dyk alongwith Ferry Corsten drive crowds into a frenzy as Sunburn 2010 came to a climax
Sunburn 2010 came to an electrifying close on 29 December as the world’s number 9 DJ Ferry Corsten entranced the crowd with a sublime set of tracks whose beauty could only be outdone by the fireworks that covered the Candolim skyline.
Just hours before, the crowd which was over 25,000 strong, witnessed Grammy winner and World’s No. 6 DJ Paul Van Dyk set the Sunburn stage on fire with one of the best sets at the festival this year. The festival was streamed LIVE across 82 countries reaching an audience over 500,000 viewers.
Said Shailendra Singh, JMD, Percept Limited, “It is a matter of great pride for us to have Grammy winner Paul Van Dyk and World No. 9 DJ Ferry Corsten play at Sunburn this year. Paul Van Dyk is considered by many to be the best DJ & producer in the world and to have him amidst us underscores India’s rising potential as a rapidly emerging hub for electronic dance music. Sunburn is proud to lead this new revolution and we are thrilled by the response we have received this year with crowds of tens of thousands every day.”
On his experience at Sunburn 2010 Paul Van Dyk said, "The Sunburn experience has been electrifying to say the least. It was great to play at India’s biggest music festival. It’s amazing to see such a huge response to EDM. I want to thank Sunburn for this opportunity, its great to end the year on such a high note.”
On his arrival to Sunburn 2010, Ferry Corsten said, “I had a great time the last time I was in India so I’m really happy to be back! This is my first time at Sunburn and Goa. I’ve heard so much about the Festival and I am so excited about being a part of Sunburn 2010.”
Over 30,000 fans from across the world attended the 3 day musical extravaganza at Goa.
Percept’s Corporate HR embarked upon an interesting and CSR oriented drive titled ‘Sparkles’ to celebrate the week of Christmas. The excitement kick started with innovative teaser campaigns in the first fortnight of December 2010. ‘Sparkles’ involved all Perceptites in Mumbai with a wide variety of themed competitions and surprises galore through the week of Christmas.
The celebrations included a spirited Christmas competition, themed dress codes for four days that ranged from ‘Back to School’; ‘Weird n Wacky’ clothes; ‘Retro Day- Back to the 70’s and 80’s’ theme; and ‘Xmas Colours of White, Red and Green’. Sparkles culminated with an evening of snacks atop the P2 Terrace to herald the festive season.
‘Sparkles’ also invited Perceptites to dedicate one day to social service activities. Perceptites were given an opportunity to donate clothes, groceries, toys and books to the NGO ‘Anand Niketan’ (King George V Memorial). This activity drew phenomenal participation from all Mumbai Perceptites.
Allied Media commemorated their anniversary on 15 December, 2010
Allied Media celebrated their annual day on 15 December, 2010 with a warm brunch and a day filled with celebrations. We extend warm wishes and hopes for a super triumphant year ahead for the Allied Media team!
Percept Pictures celebrated their anniversary on 18 December, 2010
Percept Pictures celebrated their annual day on 18 December, 2010. We extend warm greetings and wishes them success and many successful milestones in 2011!
Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.
