Percept Pictures carried out an exclusive, 3-Day live coverage of SUNBURN Goa 2010 for PDM & MTV
Sunburn Goa 2010, Asia’s Premiere Dance Music Festival was aired live on mtvindia.com, consecutively for 3 days on 27th, 28th and 29th of December from 3:30 pm to 10 pm to reach 82 countries and reach an audience of over 1 million people. This exclusive, 3-day live coverage of the World’s No. 9 (cnn.com) music festival was executed by Percept Pictures. Since after its inception, for the first time, Sunburn was shot extremely professionally and was streamed live internationally for 3 days. The live streaming was hosted on the internet as well as mobile phones via http://mtv.in.com/sunburnfestival portal on all three days of this musical extravaganza.
Besides the live shoot, Percept Pictures also created a ‘Goa Tourism Video’ as well as a unique ‘Lifestyle Capsule’ for PDM' which includes the ‘complete Sunburn experience’, right from music to flea markets, Sunburn merchandise to sporting activities like rock climbing & volleyball and the ‘After Dark Party’!
The Sunburn Goa 2010, 3-day shoot was carried out with the help of a jimmy jib, 6 camera set up and a crew of 50 people who worked round the clock and made this project a grand success! Priti Chawla, Chief Production Controller; Danny Mamik, Creative Director; Pradeep Koyande, Head of Production; Arvind Tiwari, Production Assistant; Himanshu Rathod, Editor on location; Project Executives Astha Dhingra and Aanchal Kanal constituted the in-house Percept Pictures team for this project.
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 Percept out of Home Executes Outdoor Activities for Women-Oriented Brands
Percept out of Home Takes Levis Back Again on Outdoors
The iconic jeans brand, Levis Jeans, awarded Percept Out of Home the creative mandate to execute an outdoor campaign for their newly launched Levis CURVE ID with the brand mantra “We believe it’s about Shape not Size”. Percept OOH will be executing branding and visibility activities to promote the Revolutionary fit system of Levis CURVE ID designed specially for woman. The campaign kick-started on December 10, 2010 and will roll out till January 15, 2011, pan India covering metros and mini metros.
Percept–OOH identified a sniper approach to reach the target audience by engaging them with the brand. The best and busiest of malls, multiplexes viz. PVR, INOX and FUN Cinemas and Cafe Coffee days at select cities were identified and branded with innovative, interactive and eye-catching creatives of the product. To ascertain greater brand visibility, Percept OOH placed gigantic layered displays at strategic locations, thus creating larger than life, multi dimensional effects. Mobile media was also used to create mass awareness effectively. |
Percept Out of Home carries out awareness campaign for Holii across Bangalore
Holii, the women’s accessory brand of colourful handbags, clutches & wallets owned jointly by Hidesign and Future group, appointed Percept Out of Home to execute branding and outdoor activities in Bangalore.
The objective was to create the desired registration and recall ratio for Holii’s line of bags and accessories in the minds of contemporary women by communicating effectively its brand presence.
Percept Out-Of-Home put up large format billboards in prime locations with innovative and eye-catching displays, and branded all Holii stores and shopping destinations to create the desired impact.
The activity commenced on 15th December, 2010 and continued for 15 days till 31st December, 2010. The seamless execution by Percept -OOH translated into increased awareness and large footfalls for Holii.
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P9 forays into Bhojpuri Films; creates an impressive ‘Advertiser Funded Song’ featuring ‘Emami’s Navratna Extra Thanda Oil’ for the Bhojpuri Film- ‘Jung’
After Zandu Balm became synonymous and popular with Dabaang’s hit song ‘Munni Badnaam Hui’, Himani Navratna Oil from Emami Ltd is ready to create similar waves in the Bhojpuri film market. Hence Navratna came on board as the brand partner of the Bhojpuri film- ‘Jung’ (Yashi Films) and roped in P9 to create a first time ever “Advertiser Funded Song” featuring the brand.
P9 conceptualized a unique item song on the brand (Navratna Extra Thanda oil), with the lyrics describing the “COOL” aspects of the brand.
The item song features dancer & actress Sambhavna Seth and is sung by Mamta Sharma, the same vocalist who became famous for her sensational number- ‘Munni Badnaam Hui’. ‘Jung’, produced under the banner of Yashi Films, stars Pawan Singh, Monalisa, Mohan Rathore, Ehsan & others and is expected to hit the theatres in the 1st week of February, 2011.
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Percept/H adds Deepak Fertilisers and Petrochemicals Corp. Ltd. to its Kitty
Percept/H won the creative duties for Deepak Fertilisers and Petrochemicals Corp. Ltd. following a multi-agency pitch held a couple of months ago involving five agencies. TBWA India and Xebec were the incumbent agencies on the business. The account size is pegged at around Rs 10-12 crore.
Deepak Fertilisers & Petrochemicals Corp. Ltd. has a diverse portfolio consisting of chemicals, petrochemicals, fertilisers and other agri-inputs and also recently forayed into specialty retailing with Ishanya -India’s largest design centre and specialty mall in Pune. Percept/ H will take care of the creative strategy of the company across its interests in chemicals, agribusiness and Ishanya. The business will be handled by the Pune branch of Percept/H.
Commenting on the win, Jacob Zachariah, VP, Percept/ H (Pune) said, “Our expertise in the rural and urban segments helped us to win this big account .
We came up with a unique strategy and converted it into creative to present to the client."
An impressed Vivek Khar, Senior VP, Strategic Communication of Deepak Fertilisers and Petrochemicals Corp. Ltd. said, “Percept/H won the mandate because of the quality of work they presented. We were essentially impressed by the simplicity of the agency's strategy, which was overall best suited to meet our current needs. With Percept, we will be able to use our communication to further enhance our brand value.”
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Percept OOH carries out branding activity for Tata NANO
Tata Motors got Percept Out of Home on board to execute a branding campaign for their famous brand Nano. Percept OOH was appointed to announce the ‘availability of the Tata Nano through Tata Motor Dealerships at an affordable EMI rate across India’.
The 3 month activity commenced on October 8, 2010 and will culminate on January 8, 2011, and is being carried out in all the Tier 2 and 3 towns across the states of Maharashtra, West Bengal, Karnataka, Uttar Pradesh and Uttarakhand.
Targeting the two wheeler owners who wanted to upgrade to four-wheelers, Percept OOH executed a unique branding campaign in the B and C category towns across 101 towns and 286 sites across the 5 states. The planning team played a crucial role by offering the right media mix, delivering quick turnaround time and applying feedback mechanisms, thus ensuring that every small town was monitored regularly.
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Percept OOH undertakes a visibility campaign for Tata Indica & Tata Indigo
In order to boost sales during the festive season, Tata Motors wanted to execute a visibility drive for the dealerships of their flagship brands – Tata Indica and Tata Indigo and roped in Percept OOH, their preferred outdoor activity vendor to carry out the campaign.
The 3 month activity, which kick started on September 20, 2010, is being carried out across 4 metros - Hyderabad, Kolkata, Delhi & Ahmadabad, and will end by December 20, 2010.
The objective was to drive sales at the dealer point and hence all the towns were mapped to identify and target competitive automotive dealerships. Based on the mapping, Percept OOH worked on an exhaustive plan and identified exclusive locations to reach out to the consumers. Besides Mall lift branding was also utilized to create greater visibility and attract mass attention during the weekends
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