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 Media & entertainment sector to touch $ 25 bn by 2015: E&Y
Growing digitization, media consumption and improving demographics will drive up the revenue of the domestic media and entertainment (M&E) industry to over $ 25 billion by 2015 from $ 16.3 billion in 2010, says an Ernst & Young India report. The E&Y report, 'Spotlight on India's entertainment economy' and released today, says a surge in mass broadband adoption is expected (with the launch of 3G and 4G services) soon. By 2015, 90 percent of the projected 187 million broadband subscribers will access the Net through wireless devices, giving global M&E companies with exciting opportunities to develop anytime, anywhere content, says the report. "The domestic M&E industry has been, and will continue to be, one of the biggest beneficiaries of the favorable demographics," said Ernst & Young India media & entertainment leader for Europe, Middle East, India and Africa, Farokh Balsara. "Having one of the world's youngest populations, high volumes of content consumption, a favorable regulatory framework and growing digital adoption, makes India an attractive investment destination for global media and entertainment companies," he notes. The report is so gung-ho about the domestic M&E market that it says the growth of the US and Western European companies are linked to India and other emerging markets. "The growth strategies in most companies in the US and Western Europe are linked to India and other emerging markets," said Ernst & Young global media and entertainment leader John Nendick. "However, to succeed in India, global M&E companies need to navigate unique challenges in the areas of content localization, distribution and pricing, regulations and piracy," Nendick said. |
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 Ultraviolet Digital wins digital duties of Incredible India
Following a multi-agency pitch, Ultraviolet Digital, the digital arm of Crayons Advertising, has won the digital duties of the Incredible India campaign run by the Ministry of Tourism, the nodal ministry responsible for promotion of Indian tourism. The digital marketing campaign will aim to create awareness and visibility to promote India as a tourist destination across 17 countries. Sources close to the development confirm that this is one of the largest digital spends in the country, with an estimated budget of Rs 25-30 crore being spent on the digital medium. According to sources, the ministry had empanelled seven agencies, out of which four were finally shortlisted. The multi-agency pitch for the digital account saw GroupM, Xebec Communications and Media Contacts, among others, presenting their credentials. Ultraviolet Digital plans to use a mix of search, YouTube and tie ups with online editions of international publications to promote India as a tourist destination around the world. The digital campaign will run across various platforms in different languages over a period of five months. The agency will work to deliver end-to-end digital solutions for this campaign.
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O&M bags Philips’ consumer lifestyle & Lighting biz
It’s double celebrations for Ogilvy & Mather India. Just a day after scoring a hat trick as Agency of the Year at the Effies, the agency has been assigned the creative mandate for two of the major businesses of Philips India - consumer lifestyle and lighting. DDB Mudra is the incumbent on these accounts and the move comes as part of a global realignment of Philips’ creative duties from DDB to Ogilvy & Mather. O&M Delhi will be taking over the business from January 1, 2012. The healthcare business, however, will continue to be handled by DDB health and lifestyle in India. India is a key market for Philips globally and was one of the 6 markets that were chosen to participate in the global creative review process that began four months ago. The pitch process saw a close fight between agencies like TBWA, Leo Burnett, DDB and O&M for the global account. Though the presentations were made globally, each agency also presented their strength and capabilities in these local markets. For the record, Philips had recently separated its media duties between Carat and MPG after its global media duties review. India however did not see any changes and Carat continues to look after the media duties for Philips in India.
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 Unilever reviews global media business
Unilever’s agencies and a few selected others would soon plunge in preparations for the global corporate major’ media agency review. Unilever announced earlier this week that in line with the company’s policy to review its media arrangements periodically, it would initiate the pitch process in early 2012. Prior to this, Unilever had reviewed its media agency in 2010 for a three-year term. Industry sources explained that by announcing the review earlier than expected, Unilever would get more time for the review. Globally, the media business was divided between Mindshare, Initiative and Omnicom Media Group’s PHD. In India, Unilever’s media business rests with Unilever’s over a decade long partner Mindshare. The digital duties were awarded to Omnicom Media Group in 2010. Even though specific details of the review are not available yet, it is said to apply to all markets including India, and is expected to commence in January 2012. For the record, Unilever’s out of home business in India is with Lintas Media Group’s outdoor arm. |
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 Honda hunts for agency for new bike range
Japanese auto giant Honda is scouting for a creative partner in India for its bikes business. The pitch process, underway in Delhi, is still in its nascent stages. Senior-level sources in the automobile industry have confirmed the development to afaqs! on grounds of anonymity. The pitch call comes in the wake of the recent split between the Hero Group and Honda Motors. Recall the afaqs! report published in April 2011, which announced that Hero's corporate account had been awarded to Law & Kenneth. The development was the result of a rigorously fought multi-agency pitch at the time. Post the split, it is now Honda's turn to seek an agency for its brand new series of bikes. Sources claim that though three to four prominent ad agencies are already in the fray, creative presentations have not yet begun. The brief given to these agencies is to present ideas on the positioning of the new product range in the Indian market. The creative agency that has worked on the Honda account (both cars and bikes) most recently, is Dentsu Marcom. Broadly speaking, the Japan-headquartered Honda Motor Company has three business divisions - two-wheelers, four-wheelers, and power products. In India, Honda Motorcycle and Scooter India (HMSI) manufactures two-wheelers, Honda Siel Cars India (HSCI) manufactures four-wheelers, and Honda Siel Power Products (HSPP) manufactures the company's range of power products. Some of the popular bikes on Honda's portfolio include Honda Dio, Honda Aviator, Honda Activa, Honda Shine, Honda Eterno and the Unicorn Dazzler.
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JW Marriott seeks creative partner
 Luxury five-star hotel chain JW Marriott is looking for an advertising agency in India. The pitch process, which began a couple of weeks ago, is underway in Mumbai at the moment. A result is expected soon. Senior level sources in the advertising industry have confirmed the news to afaqs!. It is learnt that a few agencies have already made their presentations; the selection process is a part of the brand's preparation for a key ad campaign to be released early in 2012. Currently, four to five medium-sized ad agencies are handling the creative duties for JW Marriott. In the past, the account has been handled by IB&W Communication. JW Marriott belongs to the parent company, Marriott International. The chain is a well-known brand across the globe and has hotels at places such as Shanghai, Phuket, London, Dubai, Cairo, Beijing, Kuala Lumpur and Bangkok, to name a few. In Mumbai, JW Marriott is located at Juhu, a busy suburban location. Recently, Marriott International was in the news on afaqs! for having launched a mobile application for iPhone and Android devices for the Indian market. The objective was to simplify travel for time-crunched travellers. The free app allows users to avail details of nearby hotels, book rooms, and check their upcoming reservations.
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Editorial: Corporate Communications Team
P2P is the in-house e-zine of Percept Limited. The contents of this publication have been created with inputs from its divisions and companies. The contents of this document may not be reproduced or circulated without prior consent from the Corporate Communications Department, Percept Limited.
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