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Percept Out Of Home conceptualizes Muthoot FinCorp’s Outdoor Campaign
Percept Out Of Home planned and executed an exceptional outdoor campaign for Muthoot Fincorp Limited, the flagship company of the Muthoot Pappachan Group. The campaign kick-started in Maharashtra, Punjab and Gujarat during the month of November and will be carried till December 2011. The objective of the campaign was to create awareness by highlighting Muthoot FinCorp’s attractive offerings. In the view of this fact, Percept Out Of Home proficiently strategized & executed the entire campaign to create maximum awareness, covering all the key locations in the vicinity. In addition, people of Punjab voted this campaign as the Best Campaign in the month of November. Commenting on this award winning campaign Mr. Rajneesh Bahl, Business Head-Outdoor, Percept Out Of Home said, “We are proud to be associated with MFC; this is one of our recent wins. The campaign was executed in 39 towns across Maharashtra, Gujarat and Punjab. Strategically selected media like Billboards, Bridge Panels, BQS, Mobile Vans, Bus Back Panels, Cantilevers, Gantries, Railway Platforms, Kiosks & Unipoles were taken and overnight execution of the campaign delivered the best reach and effectiveness.”
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Team ‘Yeh Hausla’ presents awards to Women leaders in India
‘WOMEN – LEADERS IN INDIA’ event was organized to honor and felicitate those women who have achieved success in their respective fields through their hard work and dedication. The event was held on 8 & 9 December, 2011 at Taj Mahal Palace, Mumbai. The core objectives of the event were to explore the contemporary issues and top management concerns facing Indian women in business & workplace and by getting inspiration from women across all continents.
The event was graced by the team of ‘Yeh Hausla’ – a Percept Pictures’ upcoming film led by Mr. Shailendra Singh – Joint Managing Director, Percept Limited; Director Nagesh Kukunoor and the lead actress Sameera Reddy. A promo of the film was showcased at the event followed by the award ceremony. The team was delighted with the appreciation they got for their upcoming film - ‘Yeh Hausla’. They also presented the Women Leaders in India Awards organized by I Global in the below mentioned categories:
- Shailendra Singh presented the Special Award for outstanding contribution in Fashion and Social service to Shaina NC
- Sameera Reddy presented the Leading Woman Entrepreneur award to Lina Ashar
- Nagesh Kukunoor presented the Leading Business Woman of the Year award to Shahnaz Hussain
- Shailendra Singh presented the Young Woman Leader of the Year award to Rajshree Shishodia
- Sameera Reddy presented the Leading Woman Leader in Public Sector award to Jatinder Peters
- Nagesh Kukunoor presented the Best Young Woman Entrepreneur award to Aarti Ramesh Grover
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IBD handles Creative services for DLF’s retail brand, Pure- Home + Living
Pure - Home+Living have roped in IBD India, a Percept Hukuhodo Company to handle their Brand and Creative services. IBD India will work on the strategy and creative deliverables of Pure- Home + Living. To start with, IBD will be focusing on launching Pure – Home + Living & making it a preferred brand in the Home Décor space, an over-cluttered market with numerous players in both the organised & unorganized formats. Pure – Home + Living the store offers a wide range of home furnishings, lighting, bathware, glassware products and living products, and is built around an area of 20,000 square feet. Following its success in New Delhi they have opened stores in Mumbai and Bangalore. According to several media reports, the company plans to launch 30 new stores in the next three years, and is looking at an overall investment of Rs 200 crore for these stores. Commenting on winning the duties for Pure - Home+Living, Jyotsna Chauhan, COO - IBD India, said, “The focus is to break the clutter and create a differentiated positioning for Pure. Giving the new age men & women, the power to “Refine, Express and Match” their life’s aspirations. Our campaign aims at extending the essence of Pure to match the changing needs across genders & tastes.” |
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Sunburn Festival 2011 unveils the Sunburn chopper
This 2011, Sunburn - Asia’s biggest electronic dance music festival has unveiled ‘Sunburn Chopper’ for the first look of the mean machine. It is an exclusive machine with bold contemporary styling, top of the line engineering and features which will make every sunburn fan want to own one of these bikes. The Sunburn Chopper has been carefully hand crafted to reflect the style, attitude and class of the sunburn festival. It is priced at Rs 8 Lakh. The massive 300mm rear tyre is the largest ever to hit Indian roads. The sheer size of the Chopper reflects the scale of Sunburn Festival. Front and rear custom cnc cut alloy wheels add a distinct style quotient to the bike, making it stand out bold. Designed by Vardenchi, the 300 swing arm with hidden shocks and belt drive showcase a state of the art engineering prowess. As the sounds and lights of the Sunburn festival draws people from around the world to Goa, the Sunburn chopper will do the same by means of its Triple HID headlamp with Neon angel eyes, LED Handlebar end lights and neon tail lamp. The Chopper is designed to spawn the Sunburn fever upon all on-lookers with a Custom tank and fenders, Ultra premium finish midnight black paint job, super bright cosmetic chrome and Airbrushed graphic Sunburn logos. Commented Mr. Shailendra Singh, Joint Managing Director, Percept Limited,” The chopper is for all our Sunburn fans around the world. We are thankful to all our purists, as we call them for their massive support for our 5 year successful run. This is to celebrate Sunburn being a way of life.” |
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MTV & Vh1 continue their association with Sunburn
MTV and Vh1 have announced, that their association with Sunburn – a Percept property will continue this year too. The association continues since the inception of Sunburn in 2007. Sunburn is a one stop destination for all music lovers and its popularity in India has only grown from strength to strength, supported by MTV and Vh1. Specially with Nikhil Chinappa being the festival director of Sunburn, fans have only the best of music to grove to. Shailendra Singh, Joint Managing Director, Percept Limited mentions, “We are glad to be associated with MTV and VH1 once again. They really share our passion and vision for Sunburn. Their support all throughout has been encouraging and has helped us grow the culture of dance music in this country. No one brings the groove like MTV and VH1.” Ferzad Palia, Business head, Vh1 India, explains the association with Sunburn “It’s great to see the association between Sunburn & Vh1 only strengthening with every year. Vh1, being the sole flag bearer of international music in India has been deeply associated with the festival, right from when it was just a plan on paper many years ago. Therefore to see it grow this well, is even more satisfying. Sure this year too will be spectacular” Aditya Swamy, EVP and Business Head, MTV India states, “MTV has supported Sunburn right from its inception and we are ecstatic to see the festival grow in stature every year. This year we take the festival to over 10 million music fans on MTV with first ever television broadcast of the event. Also what we have in store for fans when they arrive at Sunburn is another surprise all together. So Stay Sunburnt, Stay Raw…” |
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Sunburn 5th edition supports the Goa River Marathon
Sunburn 2011 will officially kick off its Goa River Marathon to be held with about 700 participants from all over India and 14 different countries. The 21km Marathon starts on 11th December’2011 at 06:00 A.M. sharp and the 5km Fun Walk-Run starts on 11th December’ 2011 at 09:00 A.M. sharp The Marathon starts at Baina beach, Vasco going through Vasco city along the Zuari River and just before Cortalim participants will turn back to the starting point. The 5km fun run is organized for participants who will be running for charity. This is a fun walk, where they can run or walk and raise money for 2 credible charities. There is also a corporate rally where Corporates will be sending a five member teams to compete. For the participants of the half marathon, there are live bands playing to motivate them while they run for Goa. Local goan brass bands will be performing for the participants. Sunburn festival will be providing 2 of their best DJ’s to support the spirit of Goa. |
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TechZone partners with Sunburn
TechZone has been announced as an official partner for Sunburn – a Percept property. TechZone, India’s largest content Aggregators across all Telecom, has launched “Playground”. Playground is the first of its international mobile store for Indian mobile user where customer can download more than 200000+ International music tracks. Sunburn is Asia’s premier Dance Music Festival held in Goa. The Sunburn WAP page allows customers to browse and download Sunburn’s content (paid/free) through a controlled environment. As a launch offer that coincides with Sunburn 2011 event customer can download Free International content worth Rs. 1000 on his mobile, by “SMS Sunburn to 56060” Commenting on the Official tie-up with Sunburn Naveen Bhandari, Director of TechZone, said, “We are glad to be Official Partners for Sunburn. Our Playground Store is part of our effort to make entire gamete of international available to mobile consumer through a single store at an affordable price to make all types of international music access for the mobile customers. TechZone has got large International music labels companies on board including Universal Music and Sony Music.” Sunburn WAP page with interactive interface is a complete guide for the festival from 2007 to 2011. Music lovers participating in the event can access any kind of information about sunburn through there mobile devices on the move without having to worry about the long buffer time of downloads and the screen misfits for the web pages |
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3 Day Musical Extravaganza sets the Goa sands ablaze
Sunburn - Asia’s biggest electronic dance music festival, held from December 27-29 at Candolim beach, Goa, was an absolutely smashing success. Brief details of the greatest EDM festival are as follows:
Seven Stages : Muah - the electric frog; Illa - with the funk caterpillar; Cubezoid - with Unique 4D Mapping Technology for the first time in India; Coollu; Grrovadelic; Litli and Arro.
Over 90 DJs : Some of the top names that set the stage on fire included: Above & Beyond, Gabriel & Dresden, Axwell, Midival Punditz, Toca Disco, Infected Mushroom, Markus Schulz, Moguai, Pete Tong, Pearl, John ‘00’ Fleming, Junior Jack & Kid Crème, Spartaque, Nic Fancuilli, Marco V, Lost Stories.
Millions of Fans : Over 90,000 Sunburn fans witnessed this EDM extravaganza and a million others watched the live action on YouTube.
Other Highlights : 6 levels of security, 1000 CCTV cameras, 8 watch towers and extensive security personnel. The 3 Day Event also saw a lot of unique activities, like the Get Hitched contest where the lucky couple Rohan Argekar and Chandani Singh got to exchange vows amidst the Sunburn vibe in front of thousands of people! Along with that, the Sunburn Chopper, which was being built live by the Vardenchi boys at the venue, was completed to showcase the fabulous machine!
Last but not the least Sunburn had an electrifying “Lights Out” moment in the evening, which was done on all 3 days to unite all Sunburn fans in the cause of electricity conservation. This was part of Sunburn’s “Leave no Trace” initiative, which will also take up the cause of cleaning up the entire venue and leaving it just exactly as the way they found it.
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Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.
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