Percept Out Of Home conceptualizes Muthoot FinCorp’s Outdoor Campaign

Team ‘Yeh Hausla’ presents awards to Women leaders in India

‘WOMEN – LEADERS IN INDIA’ event was organized to honor and felicitate those women who have achieved success in their respective fields through their hard work and dedication. The event was held on 8 & 9 December, 2011 at Taj Mahal Palace, Mumbai. The core objectives of the event were to explore the contemporary issues and top management concerns facing Indian women in business & workplace and by getting inspiration from women across all continents.

The event was graced by the team of ‘Yeh Hausla’ – a Percept Pictures’ upcoming film led by Mr. Shailendra Singh – Joint Managing Director, Percept Limited; Director Nagesh Kukunoor and the lead actress Sameera Reddy. A promo of the film was showcased at the event followed by the award ceremony. The team was delighted with the appreciation they got for their upcoming film - ‘Yeh Hausla’. They also presented the Women Leaders in India Awards organized by I Global in the below mentioned categories:

• Shailendra Singh presented the Special Award for outstanding contribution in Fashion and Social service to Shaina NC  
• Sameera Reddy presented the Leading Woman Entrepreneur award to Lina Ashar
• Nagesh Kukunoor presented the Leading Business Woman of the Year award to Shahnaz Hussain
• Shailendra Singh presented the Young Woman Leader of the Year award to Rajshree Shishodia
• Sameera Reddy presented the Leading Woman Leader in Public Sector award to Jatinder Peters
• Nagesh Kukunoor presented the Best Young Woman Entrepreneur award to Aarti Ramesh Grover

IBD handles Creative services for DLF’s retail brand, Pure- Home + Living

Pure - Home+Living have roped in IBD India, a Percept Hukuhodo Company to handle their Brand and Creative services. IBD India will work on the strategy and creative deliverables of Pure- Home + Living. To start with, IBD will be focusing on launching Pure – Home + Living & making it a preferred brand in the Home Décor space, an over-cluttered market with numerous players in both the organised & unorganized formats. Pure – Home + Living the store offers a wide range of home furnishings, lighting, bathware, glassware products and living products, and is built around an area of 20,000 square feet. Following its success in New Delhi they have opened stores in Mumbai and Bangalore. According to several media reports, the company plans to launch 30 new stores in the next three years, and is looking at an overall investment of Rs 200 crore for these stores. Commenting on winning the duties for Pure - Home+Living, Jyotsna Chauhan, COO - IBD India, said, “The focus is to break the clutter and create a differentiated positioning for Pure. Giving the new age men & women, the power to “Refine, Express and Match” their life’s aspirations. Our campaign aims at extending the essence of Pure to match the changing needs across genders & tastes.”

Sunburn Festival 2011 unveils the Sunburn chopper

This 2011, Sunburn - Asia’s biggest electronic dance music festival has unveiled ‘Sunburn Chopper’ for the first look of the mean machine. It is an exclusive machine with bold contemporary styling, top of the line engineering and features which will make every sunburn fan want to own one of these bikes. The Sunburn Chopper has been carefully hand crafted to reflect the style, attitude and class of the sunburn festival. It is priced at Rs 8 Lakh. The massive 300mm rear tyre is the largest ever to hit Indian roads. The sheer size of the Chopper reflects the scale of Sunburn Festival. Front and rear custom cnc cut alloy wheels add a distinct style quotient to the bike, making it stand out bold. Designed by Vardenchi, the 300 swing arm with hidden shocks and belt drive showcase a state of the art engineering prowess. As the sounds and lights of the Sunburn festival draws people from around the world to Goa, the Sunburn chopper will do the same by means of its Triple HID headlamp with Neon angel eyes, LED Handlebar end lights and neon tail lamp. The Chopper is designed to spawn the Sunburn fever upon all on-lookers with a Custom tank and fenders, Ultra premium finish midnight black paint job, super bright cosmetic chrome and Airbrushed graphic Sunburn logos. Commented Mr. Shailendra Singh, Joint Managing Director, Percept Limited,” The chopper is for all our Sunburn fans around the world. We are thankful to all our purists, as we call them for their massive support for our 5 year successful run. This is to celebrate Sunburn being a way of life.”

MTV & Vh1 continue their association with Sunburn

Sunburn 5th edition supports the Goa River Marathon

Sunburn 2011 will officially kick off its Goa River Marathon to be held with about 700 participants from all over India and 14 different countries. The 21km Marathon starts on 11th December’2011 at 06:00 A.M. sharp and the 5km Fun Walk-Run starts on 11th December’ 2011 at 09:00 A.M. sharp The Marathon starts at Baina beach, Vasco going through Vasco city along the Zuari River and just before Cortalim participants will turn back to the starting point. The 5km fun run is organized for participants who will be running for charity. This is a fun walk, where they can run or walk and raise money for 2 credible charities. There is also a corporate rally where Corporates will be sending a five member teams to compete. For the participants of the half marathon, there are live bands playing to motivate them while they run for Goa. Local goan brass bands will be performing for the participants. Sunburn festival will be providing 2 of their best DJ’s to support the spirit of Goa.

TechZone partners with Sunburn

3 Day Musical Extravaganza sets the Goa sands ablaze

Sunburn - Asia’s biggest electronic dance music festival, held from December 27-29 at Candolim beach, Goa, was an absolutely smashing success. Brief details of the greatest EDM festival are as follows:  
 
Seven Stages : Muah - the electric frog; Illa - with the funk caterpillar; Cubezoid - with Unique 4D Mapping Technology for the first time in India; Coollu; Grrovadelic; Litli and Arro.
 
Over 90 DJs : Some of the top names that set the stage on fire included: Above & Beyond, Gabriel & Dresden, Axwell, Midival Punditz, Toca Disco, Infected Mushroom, Markus Schulz, Moguai, Pete Tong, Pearl, John ‘00’ Fleming, Junior Jack & Kid Crème, Spartaque, Nic Fancuilli, Marco V, Lost Stories.
 
Millions of Fans : Over 90,000 Sunburn fans witnessed this EDM extravaganza and a million others watched the live action on YouTube.
 
Other Highlights : 6 levels of security, 1000 CCTV cameras, 8 watch towers and extensive security personnel. The 3 Day Event also saw a lot of unique activities, like the Get Hitched contest where the lucky couple Rohan Argekar and Chandani Singh got to exchange vows amidst the Sunburn vibe in front of thousands of people! Along with that, the Sunburn Chopper, which was being built live by the Vardenchi boys at the venue, was completed to showcase the fabulous machine!

Last but not the least Sunburn had an electrifying “Lights Out” moment in the evening, which was done on all 3 days to unite all Sunburn fans in the cause of electricity conservation. This was part of Sunburn’s “Leave no Trace” initiative, which will also take up the cause of cleaning up the entire venue and leaving it just exactly as the way they found it.