Jetking Info train hands creative duties to Percept/H

Jetking Infotrain, hardware and networking training institute, has appointed Percept/H and Percept Profile for its creative and PR duties respectively. Jetking Infotrain's creative account was with Network Advertising, while its PR duties were handled by Spectrum Communications prior to this development. There was no pitch involved. Siddarth Bharwani, head-marketing and corporate communications, Jetking Info train, said, “We are happy to announce our association with Percept/H as our advertising agency and we look forward to working with Percept group to build and execute our communication plans and media strategies. ”Prabhakar Mundkur, Chief Executive Officer, Percept/H, added that the agency would look to revamp the brand, besides establishing it in the South East Asian market. Rahat Beri, chief operating officer, Percept Profile, said, “Being one of the leading companies in this sector, we look forward to working with Jetking Infotrain and would be adopting an integrated approach to create a strong media presence amongst its competitors in India. We hope to bring about an increase in brand visibility for the company through a strong media strategy.”

The Gateway Hotels & Resorts, part of the Taj Group, exemplify comfort, familiarity, flexibility and above all freedom for the urban nomad. To deepen this association with freedom, Gateway wanted to create an event that would embody the spirit of freedom- of expression, of thought and from the mundane. In keeping with this philosophy, IBD rolls out Gateway Revolutions- the freedom series; a celebration of artistes who have galvanized culture and changed the world around us through their contribution to music or the visual or performing arts or literature. Known for its devotion to music, liberal politics and popular culture, Rolling stone India came on board as the perfect partner for the event. The series was kick-started with a tribute music concert to the original music revolutionary, Bob Dylan by venerable veteran musician Lou Majaw on 27 October 2012 at Sphyre Bar, The Gateway Hotel Residency Road, BangaloreT he second edition of revolutions, a ‘Wine & Music Weekend’, where Beatle mania will be toasted to at The Gateway Hotel Ambad, Nashik on 1st & 2nd December 2012. This intoxicating experience includes concert tribute to the Fab 4, fab poolside wine tasting and vineyard tour. The third edition of revolutions moves to the Gateway Hotel Fatehbad Road Agra on the 15th December 2012 with an exploration of the dark side of the moon i.e. the music of Pink Floyd,Stay tuned, Revolution is gathering speed.

The diversified media, entertainment and communications group Percept Limited is planning to list it’s recently launch wholly owned subsidiary Percept Live at the overseas exchange with a valuation of $1 billion. Percept Live is a global entertainment company that focuses on creating intellectual properties in the three verticals of sport, entertainment and social media.” We are targeting to list Percept Live at an offshore stock exchange, preferably NYSE, by 2015-16 at an valuation of 1 $billion,” Harindra Singh, Vice-Chairman and Managing Director Percept Limited told Business Standard. On the reason behind looking at offshore exchange, Singh said that in India, problem is people do not want to invest in companies with non-tangible assets. “In entertainment business, the only asset that we can make is not tangible. Every time you create an event, you bring everything together, and 24-hours later there is nothing physical. And we will be the first company of our kind to list in that market,” Singh added. Percept is already infusing Rs 200 crore in Percept Live, which was launched in July this year. The company aims to tap live event audiences for IPs in the Live Entertainment, Sports, Fashion, Digital and Media space. The IPs includes Sunburn, Fight Night, Bollywood Live, LOST, Superstar, and Wind song Music Festival. A big focus of the company is on the expansion of one of its well known IP properties Sunburn, a music festival which the media conglomerate plans to launch in other cities. It has already organized Sunburn in Mumbai, Delhi and Colombo, apart from Mumbai. Now the company aims to take Sunburn to cities like Jakarta, Dubai, Singapore and in Mexico. According to Singh, Sunburn last year saw a footfall of 150,000, but in this year, all inclusive, half a million population came for the event. "Next we will take the event truly global to 10-12 different countries in next 2-3 years. We have also expanded Sunburn to include things like merchandise," Singh added.’ Lost’ is another IP property that the company is looking to build under Percept Live. The company has partnered with Arjun Rampal for this. LOST is a live music festival featuring International and domestic talent across various live music genres such as Pop, Rock, Dub step, House, Reggae, Metal and R&B.

One of India’s largest and most successful decorative paint players, Berger continues to be the fastest growing paint company in India. Hosted on November 3, 2012 at The Piccadilly - Lucknow, the Silk Experience welcomed the guests with an authentic Lucknow-flavored hospitality. The ‘City of Many Splendors’ treated the guests to an unforgettable evening. The ‘Silk Gala Night’ brought together 130 Silk dealers from across UP in Lucknow, the City of Nawabs. The city of beautiful gardens, courtly manners, and poetry, music and fine cuisines is well-known and much admired as a treasure house of Indian history and culture. What better place could there be to laud the achievements of the Berger family- in a befitting, royal style.Sunil Pal- one of India’s funniest comedians, actor, voice artist and the winner of the 2005 Great Indian Laughter Challenge- was the host for the evening and kept the audience in splits with his inimitable style of delivery. Mr. Anil Bhatia and Mr. Sudhir Nair from Berger Silk addressed the audience, giving them an overview of Berger’s association with Katrina Kaif and the new brand communication.The internationally acclaimed Aasma Dance Company enthralled the audience with 3 dance performances that evening, and was followed by renowned singer Ambili Menon. Sunil Pal headlined the evening of course, with a number of standup acts of his own. The highlight of the trip was the opportunity for the guests to participate in the reality show Khul Ja Sim Sim in Big Magic, hosted by Aman Verma. The Berger dealers won fabulous prizes like a Camera, Flat TV, radiator, bed sets, cash prizes and more.The evening’s entertainment was taken up to the next level when the DJ got the guests rocking and reeling till the end of the night. The song ‘Jai Ho’ managed to pull up everyone from the audience in absolute fervor! The Berger Silk Gala Night was, indeed, a fabulously successful event.

French DJ David Guetta enthralls audience in Panaji with his brand of music

French disc jockey and music producer David Guetta left his audience mesmerized with his brand of electronic music over the weekend at a concert here. People grooved to Guetta's songs sung by international pop stars, including Nicki Minaj, Ludacris and Jennifer Lopez. Talking to reporters on Sunday, Shailendra Singh, one of the organizers, said that Guetta who has over 30 million fans is a sensation among the youth.” David Guetta is the world number one DJ (disc jockey). He has 30 million fans across the world. Allow the people who are electronic dance music fans; give them an opportunity to come and to party because we have young people who want to live their life, the way they want to. So, this is the moment," said Singh. He added that Goa is the perfect destination when it comes to music and pop culture Goa for me is the ultimate destination in the world to party and to be what you want to be. So I cannot think of anything else as a human being you know, not as a company to launch, anything you know I want in Goa," said Singh. Guetta shot to international fame with his fourth album, One Love released in 2009, which included songs as 'When Love Takes Over', featuring American musician, Kelly Rowland and 'Sexy Bitch' featuring pop star, Akon.

Percept Sports and Entertainment bagged the onus of managing the “18th Kolkata International Film Festival”. The panorama of life across the globe unfolded itself from 10th November to 17 November, 2012 in the 18th edition of Kolkata International Film Festival. The Festival was inaugurated by none other than Shri. Amitabh Bachchan.

KIFF is a festival of multitude and plurality, a festival which vibrates with the rhythm of world cinema in a city thriving with passion for life and cinema. 8 days, 160 films. 38 directors, 40 languages, 62 countries, 12 venues across the city, a gala inaugural ceremony, prominent guests and a discerning audience is what made KIFF a festival to be remembered.

Percept Sports and Entertainment participated in the bid for managing the Film Festival and  won the tender for Site Preparation, Decoration, Integration of various Events like Press Conference & Hi -Tea, Inaugural Ceremony, Venue branding and decoration, Closing Ceremony, Temporary infrastructure for Stalls, City Branding etc. for the 18th Kolkata International Film Festival,2012.Percept Ltd, having been in the entertainment, media & communication space since over 28 years and executed thousands of successful events including the International Film Festival of India - Goa 2011 & 2012 made KIFF feel more comfortable entrusting the project to Percept Sports and Entertainment. Percept Sports and Entertainment meticulously planned the Opening Ceremony of the film festival. The challenge for Percept Sports & Entertainment was to create a perfect & technically sound environment for the viewing of the Opening film at Netaji Indoor Stadium – a venue which is otherwise not self-sufficient to showcase films. The smallest of details like sound proofing of the walls & floor, perfect angle for the side AV screens, creation of the right distance between the main screen and the first row of audience, etc. were looked into with extreme care and attention by the production team. The other extremely important aspect of the event was “Decoration” of both the venues for the Opening & Closing Ceremony.  Percept Sports & Entertainment came up with unique ideas and concepts to take the event to another level. The Percept Creative Team specially designed the venue gates keeping in mind the theme of the event. Percept OOH handled the city branding marvelously despite the short time span between receipt of creatives and deadlines for installation. They handled various elements like putting up the helium balloon 70 ft. above the main event building “Nandan Film Centre”, welcome gates, pillars, over-head arches across the city, AC bus branding etc.  The event was attended by celebrities like Amitabh Bachchan, Shahrukh Khan, Katrina Kaif, Mithun Chakraborty, Anushka Sharma, Rituparna Sen Gupta, Koel Mallick etc. at the Opening & Closing Ceremony. The Chief Minister of West Bengal – Smt. Mamta Banerjee was also present on both the opening and the closing event days.

Percept Activ executes ‘Uninor ki Goonj’

Percept Activ, the brand activation arm of Percept Limited flawlessly planned & executed an on-ground market connect rally ‘Uninor ki Goonj’ to celebrate Uninor’s 2G spectrum win on November 28, 2012 at Chanakyapuri, Ahmedabad .Post the 2G spectrum auction by DoT, Telenor group won 2G Spectrum in six telecom circles of UP West, UP East, Bihar and Jharkhand, Andhra Pradesh, Maharashtra, Goa and Gujarat that together account for more than half of India’s population. The on ground activation was conducted in the presence of Uninor’s Managing Director, Mr. Sigve Brekke and Telenor’s CEO Mr. Jon Fredrik Baksaas. Percept Activ strategically planned a rally at Chanakyapuri, a high footfall area with a central market location and many POS outlets. The rally commenced when the market was full of people and had enough scale to generate buzz and strong positive word of mouth opportunities. Percept Activ also turned the whole market blue with “Uninor ki goonj” branding on the entire route of the rally to create brand awareness and brand recall. The celebration in the market generated scintillating energy among the group employees, channel partners and customers. Percept Activ strived to design elements of creativity which translated seamlessly into a memorable experience for the audience.Percept Activ planned the whole event within just four days of getting the brief from Uninor & organized a series of activities ranging from a town hall meet of Uninor employees with Mr. Sigve & Mr. Baksaas to creating themed life size cutouts to enhance the visibility quotient of the brand to flagging off a rally for field visits to celebrate the win. The rally included a road show float, 60 ft long human banner, a band playing dhol & nagaadas, a team playing conch, branded placards and hand flags over and above the 300 employees of Uninor that created a mammoth buzz in the targeted location.

ENIT Italia appoints Percept Profile as PR & Communication partner

ENIT Italia - Italian State Tourist Board has selected Percept Profile as PR & Communication partner in India. ENIT Italia is organizing specific events in 3 Indian cities in Mumbai, Delhi and Bangalore to create awareness about Italy as a tourist destination in India through high impact promotional “Exhibition Events-Italia comes to you”. Percept Profile has planned and implemented the Integrated Communication Campaign to promote Italy as a tourist destination in India. The Integrated Communication Campaign includes PR, Print, Radio, Outdoor and Digital, aimed at reaching not only the general public but also the opinion leaders, stakeholders, government bodies, businesses and media. To bring alive Italian experience in India ENIT- Italian State Tourist Board is organizing an elaborate 3 city exhibition events. The first exhibition event was held in Mumbai from 16 to 20 November, the second exhibition event will be held in Delhi and followed by Bangalore on following dates: These 5 days exhibition encompasses various facets of Italy to entice the Indian travelers and create affinity towards Italy; the land of love, music, beauty, fashion, history, art, culture and gastronomy. The exhibitions aims to showcase a kaleidoscope of Italian culture through various events like engaging performances, delectable Italian cuisine by renowned Italian Chef, Italian film festival showcasing Italian films, fashion show by top Italian fashion brands of Italy with dresses from the '50s , 60s and 70s and ingenious Indian artists showcasing the Italian grandeur through their paintings and photography. The five day road shows also arrange an assortment of interesting activities such as tasting workshops, seminars by Italian fashion and educational Institutes such as Marangoni, CPM Music Institute of Milan and Bocconi University, B2B meetings with Italian tour operators and their Indian counterparts and many other interesting activities. Talking about the ‘Italia Comes to You’ exhibition events Dr. Marco Bruschini, Director General from the Italian State Tourist Board said “Through this exhibition we have made a strong push to provide an experience of the rich culture and vibrancy of Italy which caters to the likes of the evolving Indian travelers. We were overwhelmed with the response we received in Mumbai and are looking forward to a similar success in the Delhi and Bangalore”. He further added, “India is an important market for us with a significant increase in the tourist arrivals of 1, 97,000 no. of travelers in the year 2010 for overnights equal to 4,61,000 overnights, as per the Official Statistics of the Italian National Institute for Statistics (ISTAT). In the last 5 years, Italy had a tremendous growth of 94% of Indian travelers going to the Beautiful Country. We aim to grow this number by strengthening our relations with our travel and trade partners.”

Sunburn back with anthem and video contest for EDM artists

To promote Electronic Dance Music (EDM) talent in India and Asia on a global platform, annual property Sunburn Anthem & Video Contest (SAVC) is back in the second year. Providing an opportunity to DJs and VFX artists, the contest entails two components: Audio Remixing for the music composers and VFX creation for the Visual Jockeys. This year audio contestants can remix original parts of a track by Richard Durand called ‘Paint the sky’ into a new and original composition which will become the Sunburn Goa 2012 Anthem. Visual jockeys will be given parts of the track chosen as the Sunburn Anthem to create visuals for 60 seconds. Winners of the contest will get a chance to play and mix visuals at Sunburn Goa 2012.Percept Limited joint managing director Shailendra Singh said, “Sunburn is committed to its mission of nurturing talent in the EDM space. In order to spot budding talent across the globe and provide them with an international platform to showcase their skills, the SAVC this year will extend its boundaries beyond India to 15 more countries.” All entries will be short listed by a jury, headed by Nikhil Chinapa. In addition to playing at Sunburn, winners will receive an all expenses paid trip to Sunburn 2012, from anywhere in the world and goodies. The winning track will also feature on the Sunburn Goa 2012 compilation along with acclaimed international and domestic artists. Entries short listed by the jury will be up for voting and lucky voters, who participate in the online vote to choose a winner, stand a chance to win free tickets to Sunburn Goa 2012.A special micro-site has been designed to host entries for participants, both for audio and visual categories. Winners of the SAVC will be announced on 24 December 2012

Sunburn partners Techzone for international music

Asia’s premier dance music festival Sunburn has partnered with content aggregator Techzone to create a WAP page offering users access to international music and informative content on the fest. The fest will offer a single platform titled ‘Playground’ store, through which music aficionados can browse and download tracks from a library of over 2,00,000 songs from major labels like Universal Music Group and Sony Music International. As part of the association, the WAP page allows fans unlimited free access for three days. TechZone director Naveen Bhandari said, “We are glad to be associated with Sunburn and offer Playground as their official technology partner. Our WAP, CRBT and SMS services will make sure that all the users have an increased access to all the important information about the festival and Playground will ensure that they have enough music to lose themselves into the Sunburn aura. There is a great demand for international music in India, and with the biggest of audio labels on board, we want to make the entire library of international content more accessible to a larger base of users by offering it on mobile platform.” Apart from that, it will also offer informative content like videos, artist trivia, gossips, program schedule, festival guide, exclusive photo gallery, voting options and more through CRBT and SMS services on mobile handsets through the short code 56060.Sunburn CEO Karan Singh said, “During every sunburn festival we have been witnessing huge demand for content on Sunburn and on international music. Thus, we decided to partner with Techzone to provide the music and sunburn enthusiasts what they want. Techzone's technological expertise and its Playground store with its cast library of music is a great addition to the event.”

BookMyShow.com back with 'Sunburn 2012'

The largest entertainment ticketing portal in India brings to you, the Asia’s biggest Electronic Dance Music Festival, ‘Sunburn Goa 2012’. BookMyShow.com associates with Sunburn as exclusive ticketing and turnkey partner for the sixth consecutive year. After dazzling its audience with the special Mumbai and Delhi editions, Sunburn finally returns toward its original destination Goa on 27, 28 and 29 December 2012. The tickets for the three day electronic music dance festival will be exclusively available on www.bookmyshow.com. On its association with Sunburn for the sixth consecutive year, BookMyShow founder and CEO Ashish Hemrajani said, “BookMyShow.com has been associated with Sunburn for the past six years and the demand for it has grown tremendously. It was encouraging to see that in just 2 hours of going live, the early bird tickets were sold out for the festival. As India is seeing a high growth in entertainment options, BookMyShow.com is trying to deliver quality hassle free experience to all its patrons. From the best in movies, events, music and sports, we have brought the finest entertainment options closer to our audiences.” Apart from providing the ticketing for the event, BookMyShow.com will manage the turnkey solutions for the Mega Music Carnival, which includes array of services like online and on-ground ticketing through its website and retail box-office counters, security features, validation of tickets, gate-entry management, ushering and more. This year, Sunburn-Goa is sure to rule your New Year celebrations with a mix of International & Indian artists, a concoction of super-sized entertainment, culinary delights and euphoric environment.

Adamo-The Bellus is the official hospitality partner for Sunburn & Windsong 2012

Adamo The Bellus Goa has added another feather to its illustrious cap by becoming the official hospitality partner for Asia’s largest electronic music-n-dance festival, Sunburn 2012 (December 27-29) and unique live, original & alternative Indian music festival, Windsong 2012 (December 24-25) to be held in the “Ibiza of India”. Adamo The Bellus Goa will also offer the ULTIMATE EXPERIENCE of ‘Live, Love,  Dance’ as revelers take the party into the after hours with AFTERBURN PARTIES on the beautiful 4-acre property landscape by the longest swimming pool in Calangute. And the Zangy Zaia Bar will be the kingdom of a chosen few who appreciates the best! Your chance to get up, close and personal with celebrity performers as Adamo The Bellus Goa will host celebrity artistes such as Lucky Ali, Rabbi Shergill and Strings amongst others during Windsong 2012! And some international DJs during Sunburn 2012 too! Visitors to Goa can now book at Adamo The Bellus, which is centrally located in the heart of Calangute and close to all the major hotspots of Goa, to enjoy the various facilities offered by Trip Advisor’s Top 5 ranked hotel in Calangute. Adamo The Bellus has always enjoyed the highest inventory and offers scrumptious vegetarian cuisine to please every palate! Harsh Ajmera, Director, Adamo Hospitality, said, “This year, write your own love story in Goa at Adamo the Bellus as we associate with Asia’s most anticipated and awaited music fest, Sunburn and Windsong. Adamo The Bellus Goa will offer attendees a considerable amount of leisure time to unwind between each event within the festival before taking to the dance floor, thus enabling a truly world class recreational experience of relaxation and revelry simultaneously within a span of 10 days. Like its name Adamo, we shall give young and young-at-heart tourists and vacationers more reasons ‘to fall in love with…’ our Goa property, the Bellus.”With the idyllic setting of Calangute as its backdrop, Adamo The Bellus (Naiko Vaddo, Calangute, Bardez, Goa) creates sheer magic for vacationers in a beautiful setting with 125 luxurious rooms to suit all Goan holiday moods! Tagline “It’s a place where every day is a celebration and YOU are the occasion!”, Revelers can enjoy the fun, celebration and excitement of the Music Festivals during Christmas time as well as bring in the New Year at the golden sand beaches of Goa (just 300 m away) with music, parties, sumptuous special menus as well as irresistible attractions such as the beautifully landscaped 4-acre property, the longest swimming pool in Calangute, La Soin spa, Zaia Bar, Jacuzzi, pool table, chef sessions, beachside sports and games. It’s a sureshot recipe for making time stand still even as you go with the flow from silence to sound; from fun to frolic; from relaxation to revelry! Adamo The Bellus (+91 832 2275334/33) offers a soothing blend of warm, effortless service and harmonious spaces, while preserving traditional Goan décor and spirit. Each room is furnished in natural tones and textures and offers spectacular views. The interiors highlight the fine craftsmanship and attention to detail that distinguishes us from the rest and seamlessly extends the magic of Goa’s blessed natural beauty in its design, while offering the finest in contemporary luxuries and services. The Bellus also offers a wide range of activities to relax and rejuvenate – whether it is a signature wellness experience at the La Soin Spa, a leisurely Goan tour past ancient churches and monuments or a game of ping-pong at our indoor games centre. Experience the pleasure of being pampered as you relax, unwind and rejuvenate at the Bellus. Wake up to the glorious sight of the Arabian Sea, bathed by the first rays of dawn. Watch the sea sparkle by day as the sun shines over its stretch to the horizon. Allow yourself to be swept away by the Goan Sea’s romance at dusk. Let the nights be filled with the magic of Adamo The Bellus by moonlight. Book your holiday at The Bellus today. Luxurious ambience, optimal infrastructure and service for Corporate Events, Conferences and Seminars at The Bellus… step in to discover the perfect setting for your organization’s Team Building Conference or Dealer Meet! Adamo The Bellus has noteworthy patronage of leading corporates, who routinely engage our services for hosting some of their most prestigious events. Coupling business environs with unparalleled luxury and leisure, The Bellus promises more than “just another conference” – we guarantee a memorable event and stay for your team and your esteemed guests!

Shailendra Singh launches ‘MADE IN INDIA’

Shailendra Singh, joint managing director, Percept has announced a new initiative ‘Made in India’, with the objective of celebrating, promoting and building ‘Brand India’. The initiative of NGO United Welfare Trust, of which Singh is managing trustee, intends to be a platform to unite Indians and get them to ‘Celebrate India’. The focus will be on positive news coming out of India and activities will be targeted at spreading goodwill and inspiration.’ Made in India’ aims to be a 360-degree movement encompassing online, on ground and media activities. The first phase of the venture will engage India through merchandise, knowledge expos, charity dinners, online platforms and a feature film. An ‘iammadeinindia.com’ website, which will offer ‘Breaking Good News’, is scheduled to launch on 1 January 2013.On the initiative, Singh said, "This is a charity organization, for which I have allocated time and money. It's a challenge and I will do what it takes to make it run. I will be using any medium for promoting this. Marketing initiatives begin in the next three days. I have been very fortunate with some media people who are helping me out by giving me subsidized rates and hoardings for free. Everyone who has joined in has done so because they loved the idea.” On the thought behind the initiative he added, "who will cry when I die?’ was the thought behind this. Prior to this I had only done great deals. This is my way of lighting up a forest fire. I don't know if it’s going to work, but 97 per cent of my decision making comes from my gut and the remaining from my brain.” The movement was unveiled by Singh along with India’s first World Cup-winning cricket captain Kapil Dev; Kishore Biyani, CEO, Future Group and MD, Pantaloon Retail; author Amish Tripathi; endurance runner Sumedha Mahajan; and the youngest Indian to climb Mt. Everest, Arjun Vajpai, at an event in Mumbai on 19 December.