First Look of 'Jail' Unveiled At IIFA
Percept Picture Company unveiled the first look of its forthcoming film, ‘Jail’, at the Indian International Film Awards (IIFA), at Macau.

Hakuhodo Percept helps to cool off with
Daikin ACs
Hakuhodo Percept has bagged the creative and media duties for Daikin air conditioners. The air conditioning business from Daikin Industries comprises about 90% of the group’s business.

Hakuhodo Percept won the account after it presented its ideas and strategies to the executives at Daikin. The incumbent agency was Dentsu Marcom.

Percept Knorigin launches ChalBabaChal.com, a travel search engine
After launching a Bollywood-related portal, Cinecurry.com, in January 2009, Percept Knorigin, the digital arm of Percept Limited, has now come up with an online travel search engine, ChalBabaChal.com. ChalBabaChal.com will enable people to get flight

P9 Integrated does a ‘Jai Ho’ for Century Plyboards
After a successful brand association with actor Shah Rukh Khan and his film ‘Billu Barber’, P9 Integrated has strengthened the “lifestyle positioning” of Century Ply by associating the brand with the remix of a “Jai Ho” music video. The commercial has been produced by P9 Integrated and was showcased during the T20 Cricket World Cup tournament.

BSNL appoints PDM to promote 3G services across India
Following a pitch process, state-run telecommunications company, Bharat Sanchar Nigam Limited (BSNL) has appointed PDM for on-ground promotions of its 3G services. Starting July 1, a two-month pilot (of the promotions) was rolled out in 15 towns and cities in the north and the east. A second phase, starting September, will see the campaign roll out in more towns and cities.

PDM handles Tetra Pak’s in-store 'recycle' initiative
Tetra Pak embarked on a CSR initiative that allowed customers to return empty Tetra Pak cartons, which would then be recycled by the company. The initiative began on World Environment Day, June 5, at Hypercity outlets in Mumbai and was handled by PDM India.

PDM takes Canon's ‘Focus City’ campaign to tier two cities
Canon India's ‘Focus City’ campaign was a promotional activity to reach out to dealers and educate them about the products and schemes on offer. The activity was taken to Pune, Ahmedabad, Patna and Nagpur as a first phase of covering tier two cities. PDM handled the activity in Pune, Ahmedabad and Patna.