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Percept Media & Fashion at Big Bazaar announces the 2nd edition of “RJ style-o-meter”, the Hunt for the most stylish RJ with FBB

The 2nd edition of “RJ style-o-meter” by Fashion at Big Bazaar & Percept Media was a huge success. There were a total of 34 of the favorite RJs from 5 national radio channels: Radio City,Oye Fm,Big FM,Red FM,Fever FM participating in this hunt. It was a platform for fans & RJs to interact with each other and select their “Shehar ka Sabse stylish RJ”. The hunt which started on May 28th had the fans voting for their Rj’s on style-o-meter started on May 28, with the pictures, videos, and information of shortlisted RJs being available on An online poll for RJ Style-o-meter was conducted. Fans voted for their favorite RJ till June 8, 2012. One winner from each city was selected at a gala ceremony “fbb style-o-meter Grand Finale” held at prominent malls in the respective cities. Celebrity Judges like Kannada Television actress Yagna Shetty, Rita Mendonca – Vogue fashion Insitute, Simran Kaur Mundi former Miss India & Hindi Film actress, Hanif Hilal- model & television actor, Raj Mistry, Abir Chatterjee & Leepakshi Ellawadi along with other jury members judged the finals held in each city on 9th &10th June, 2012. The uniqueness of the concept was that the fans will vote for the “Most stylish RJ” of their city by posting ‘likes’ and comments. Profile shoot images of the RJ’s were uploaded along with their “vote for me” videos. The fans came to know about their fashion & style quotient, likes and dislikes etc. Everyday contests for fans were conducted both in the participating radio channels & facebook page to keep up the excitement and interaction. Winners were gratified with autographed merchandise of RJ’s. Fans voted for their favorite RJ’s & got a chance to meet them personally on the ground & Well known RJ’s from different radio stations come together on the same platform. The participants walked the ramp wearing fbb merchandise from the Spring Summer 2012 collection. And the jury judged them on their on-stage performance showcasing their confidence, style sense and overall personality. Each winner got a grand hamper worth Rs. 10,000 and an iPAD! Percept Media, the media planning, buying and evaluation arm of Percept Limited has conceptualized & ideated this property. They did a dip stick research in compiling the favorite RJs from the respective cities & getting them on board. They media buying & planning across radio channels is been executed by Percept Media.

Percept Activ bonds Contractors with Nerolac Rishta Rangon Ke Sang

Following last year’s success, Percept Activ partnered Kansai Nerolac once again to engage, entertain and announce Sales Incentive Schemes for the current financial year for select Paint Contractors across Mumbai, Delhi & NCR during the months of April – May 2012. The entire event was conceptualized around the proposed theme ‘JASHN-E-RANG’, a concept that conjointly celebrated success of last year’s program, simultaneously announcing an ambitious road-map for the current year. The tone of the event was brilliantly set up by a high impact audio visual on the scheme followed by rib tickling stand-up comedy act and cocktail & dinner to enthral and entertain the full capacity crowds at each event - thus rendering justice to the seriousness of the launch of the new incentive program alongside matching the expectations of the audience from such events. Encouraged by last year’s program, this year the event series saw an overwhelming attendance of more than 1000 highly enthused Contractors from the said regions.
Percept conceptualizes and executes ‘She Can, You Can’ Campaign to help realize a million dreams for Tupperware

Percept conceptualized and executed the latest campaign of Tupperware titled ‘She Can, You Can’. Focusing on empowering the women of today, the campaign endeavours to bring out the hidden achievers while helping the womenfolk lead a self reliant lifestyle. It is in this regard that Tupperware initiated its latest campaign which highlights the vision of Tupperware to ‘Enlighten, Educate and Empower’ women across the globe wherein the exposure is sure to make them more confident of themselves. The campaign was conceptualized  aiming to highlight young women achievers who had the zeal to think out of the box and go the extra distance to realize their dreams, intends to bring to the fore unsung achievers through Tupperware’s untold success stories. Roping in two strong role models like Chhavi Rajawat and Saloni Malhotra, who brought about changes in the lives of the people around them; the campaign intends to give a human touch to the brand Tupperware and inspire the modern women to create a path of their own. Adopting a 360° media amplification strategy, Tupperware India in its campaign encompasses TVCs, print advertisements, social media, BTL activities and on-ground activations like seminars and workshops for enlightening women across the country. Bringing in acclaimed ad-filmmaker and  Director of the recent hit movie Vicky Donor- Shoojit Sircar, who has directed the TVCs for the campaign, Tupperware intends to engage the womenfolk with the ideology and help them take a step towards realizing their dreams. It is here that by creating an emotional connect with the success stories of Chhavi and Saloni, the modern woman can relate to them which will act as a source of motivation for them. Based on the ideology of ‘She Can, You Can’, where anybody who can dream, shall dream and will achieve it. The campaign is conceptualised, strategized and executed by Percept Group companies like IBD, Percept Profile and Allied Media.
Percept ICE conceptualizes and executes the Global Launch of Videocon Direct Digital Broadcast (Videocon DDB)

Percept ICE, a SBU of Percept Sports & Entertainment, recently executed the Global Launch event of Videocon Direct Digital Broadcast (DDB) on June 4, 2012 at J W Marriott, Mumbai, India. The DDB Technology has set new global standards in the home entertainment experience, enabling televisions to perform multiple functions on one single platform promising an audio-visual experience that has never been experienced before. This revolutionary technology is pioneered by STMicroelectronics - World’s leading semiconductor company, Irdeto – World’s leading innovative software and application maker, Nivio – World’s leading cloud computing brand, Faroudja – Emmy award winning audio-video technology, Strata – World’s leading sound technology and is presented by Videocon d2h  - India’s most advanced DTH service provider and Phillips – World’s leader in healthcare, lighting and consumer lifestyle brand. Illustrating the theme, ‘Witness the Future Unfold’, Percept ICE, set the tone and feel of the launch highlighting the technological revolution that has been brought about by DDB technology.  The stage and set design exemplified this mood, with the central backdrop being inspired by the Box Black & White TVs moving onto the Colour TV, the LCD screens and finally the DDB. This concept was extended by performances on famous Bollywood numbers behind the respective screens showcasing this evolution, ending with the performers jumping out of the TV designed backdrop symbolizing DDB technology having gone beyond imagination. After a sensational entry through a split backdrop, the logo was unveiled by Videocon DDB brand ambassador Priyanka Chopra. Paying attention to detail, the technological theme was extended by using 6mm LED screens instead of the regular AV screens as an aesthetic highlight.
Percept Talent signed an appearance deal for actress Prachi Desai with Citizen Watches

Percept Talent - The celebrity management division of Percept Limited has recently signed an endorsement deal for actress Prachi Desai with Citizen Watches, as the watch company forayed into women’s luxury watch segment in India.  Citizen watches wanted to showcase their core philosophy of elegance; sophistication and technological mastery which are the pillars of the brand CITIZEN that are present in CITIZEN L collection at the launch event. Citizen along with Percept Talent determined that Brand Prachi Desai had a lot in common with the new range of Citizen L and would be perfect to unveil the Limited edition 19 Diamonds mother-of-pearl dial watchof the Citizen L collection. Citizen L, the latest series from CITIZEN Eco- Drive collection is the perfect blend of beauty and technology. The Citizen L is a worry-free watch, never requiring battery replacement that brings added confidence to daily living and complements the feminine radiance of an active woman’s life. The outer ring of the Citizen L timepiece encircles the flower bud-shaped crown and the case as if protecting something of great value. The gentle slant of the ring represents the gradual changes of nature. Like pearly morning dew on a leaf, variously sized 19 diamonds set in the ring to make for a sense of glistening movement.

Speaking about the association, Joji George, CEO, Percept Sports & Entertainment said, ““We are extremely pleased to facilitate this appearance deal for Prachi Desai and Citizen Watches. We at Percept Talent help provide assistance to our talents in flourishing in their respective career graphs. Since Citizen Watches as a brand, is all about elegance and sophistication, Prachi Desai was a perfect fit for the all new Citizen L Collection.” Confirming Prachi’s association with the brand, Takeshi Okada, General Manager, CITIZEN WATCHES India Pvt Ltd said, “Prachi Desai is a quintessential Indian woman –a blend of chic, class and beauty. We see a strong synergy between Citizen L collection brand values and Prachi Desai.”  Prachi Desai who will soon be promoting her movie ‘Bol Bachchan’ said, "CITIZEN WATCHES has always been a wonderful and inspiring brand known for its quality and design. With the launch of the unique Eco-Drive Citizen L range, I am delighted to be gifted the first watch and will forever cherish this as prized possession.” Like Citizen Watches, Percept Talent is working towards actively helping many brands derive the best value from Talent across genres that are exclusively represented by Percept Talent.

Percept Pictures ‘RUSH scheduled to release October 26, 2012

Having wrapped up the shoots, Percept Picture’s RUSH starring Emraan Hashmi is ready for release. Promising to keep audiences at the edge of their seats ,the film scheduled to release on Bakri Eid i.e 26th October this year, will see Emraan play a morally correct investigative journalist with a top news channel ,who plunges into a vortex of violence in a deadly game of cat and mouse engineered by those he has so plainly trusted. Talking about Emraan’s character in the film says creative director Priyanka Thakran “Sam (played by Emraan) is morally strong, with no grey shades, always ready to take a stand. He’s someone people look up to.” Known for his track-record of hit songs, the music of RUSH composed by Pritam with its combination of romantic and club tracks is one of the biggest highlight in the film. Interestingly, this will also be Emraan Hashmi’s first Eid release (Bakri Eid). Confirming the news Mr. Shailendra Singh Jt MD Percept Pictures said, ” Percept has delivered variety of cinema to the Indian audiences in the past. We are excited to present an out-n-out Emraan Hashmi thriller this Bakri-Eid with outstanding music from Pritam and T.Series as our music partner.” This will be Emraan’s next release after Raaz3 in September. Directed by Shamin Desai, starring Emraan Hashmi, Neha Dhupia , Sagarika Ghatge and Aditya Pancholi in a negative role, Percept Pictures RUSH comes to a theater near you October 26 2012.

Percept Ice executes The VW Jetta TSI Night Drive

Percept Ice executed the VW Jetta TSI Night Drive on the 11th & 12th June, 2012. The objective of the event was to give the media an opportunity to experience the “POWER” , “PERFORMANCE” and “EFFICIENCY” of the Volkswagen Jetta TSI through an exclusively mapped out Night Drive through the streets of Mumbai.The drive offered Media guests an opportunity to test all aspect of the VW Jetta TSI to the fullest; Mumbai offered the perfect track on which the Power, Performance and Efficiency of the Jetta TSI could be experienced. At the drive at night the media experienced an exclusive access to some of the city’s busiest roads to test drive VW’s newest edition to the Indian market. Top media personalities of the automobile industry in Delhi and Mumbai participated in the Night Drive which was spread over two nights. The guests were made to stay at the JW Marriott hotel, Juhu. The 72 KM drive was flagged off at 3am from JW Marriott; GPS systems with the route mapped in it were fitted in the cars. The drive was interspersed with strategically located “PIT STOPS”, each one themed to accentuate a different feature of the car. The pit stops at NCPA, Marine Drive and Asiatic Library were the key highlights of the drive. The media got the opportunity to capture the night shots of the Queen’s necklace along with the car at the Marine Drive. The Asiatic was a great historical backdrop to shoot the car. A Speed Drive was held at BKC to allow the media to test the car and it’s acceleration to the fullest, team Percept ICE successfully got special permission to conduct the Speed Drive. The VW Jetta TSI Night Drive was a first of its kind event on the streets of Mumbai and successfully allowed the media to highlight the features of the car.
Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.

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