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Channel V to Foray into Bars and Cafes Business
 Channel V, Star India's music and youth-centric television channel, is the latest entrant to the rapidly growing but niche cafA© and bars space in India. This will possibly be the first time that any music channel moves into the organised bars and cafes space. V plans to open 30 'cafes by day and bars by night' outlets, to be called [V] Spot, across the country in three years. The move is part of V's efforts to overtake rival MTV in the brands space. The cafA© bars will follow a franchisee model and the channel has identified a master franchisee who can sub-franchise stores. There will be two types of cafes, large-format 5,500 sq feet ones and smaller ones of about 1,000 sq feet size.
The first [V] Spot cafA© will open in Delhi, after which the channel plans to open one in Chandigarh. Nagpur and Indore are also being considered. Channel V currently occupies the third slot in market share among music channels, after MTV and 9XM, though the gap between the three is not huge. While MTV has been riding on its Roadies show as a big draw, Channel V doesn't own any flagship property. Star hopes that Channel V's new fiction-based programming will take it to the top of its genre. Channel V, first introduced almost 15 years ago, was relaunched in 2009 with a 'bloody cool' positioning. In the early days, Channel V had created marquee properties like 'quickgun murugun', ‘V are like this only’ and ‘Mind it’. Media buyers say the channel will have to create more differentiated content to increase its viewership base and brand appeal.
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 THE WALT DISNEY COMPANY INDIA and UTV TO CO-PRODUCE FAMILY FILMS
The Walt Disney Company in India and UTV Motion Pictures India’s leading movie studio today announced a creative alliance to co-produce a slate of Disney branded films aimed at family audiences. Disney and UTV will share creative responsibilities for these films and UTV will manage the production, marketing and distribution. Disney’s creative partnership with UTV further establishes its position in the Indian market where local production is key and also complements its fast-growing Disney-branded businesses. In 2006 the company acquired Hungama TV, India’s leading Indian children’s television channel, and took an equity interest in media company UTV Software Communications Limited which it later increased in 2008 allowing both companies to maximize each other’s expertise and reach globally, and in India.
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 ZEEL plans Brand Revamp
Zee Enterprises Entertainment Limited (ZEEL), India’s leading media conglomerate will unveil a new brand identity that will feature the network’s new logo, packaging and positioning. Through its strong presence worldwide, ZEEL entertains over 500 million viewers across 167 countries. Over the years, the network has established a very strong consumer connect and is governed by a set of values that has held it in good stead in the face of changing viewer environments. The network has lined up the biggest BTL activity for viewers across the globe to be a central part of its new brand identity exercise.
In a never before done initiative, ZEEL’s mother brand, Zee TV, the Hindi general entertainment channel will mobilize millions of viewers from all around the world to make them feel special and participate in unveiling the logo in Mumbai. In India alone, it will be touching over a million viewers and few lucky viewers will be invited for the mega celebrations in Mumbai. The new brand identity will define Zee TV’s role, essence, promise, and personality and every key stakeholder will be united around each. |
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 Southern cinema sweeps 58th National Awards
Malayalam film Adaminte Makan Abu (Abu, son of Adam), a simple yet evocative narrative of a man's pursuit of religion, was adjudged the best feature film and it's star Salim Kumar shared the best actor honour with Tamil star Dhanush in a clean sweep for Southern cinema at the 58th National Film Awards. In the awards announced, Bollywood was pushed to the background this year with the Salman Khan starrer Dabangg and Naseeruddin Shah-Vidya Balan starrer Ishqiya being the only two films to pick up awards in prominent categories. Dabangg won the award for best popular film providing wholesome entertainment. Its producers Arbaaz Khan, Malaika Arora Khan and Dhilin Mehta along with director Abhinav Kashyap will receive the Swarna Kamal and a cash prize of Rs2 lakh.
The Nargis Dutt Award for Best Feature Film on National Intergration went to Bengali movie Moner Manush while the Indira Gandhi award for best debut film of a director went to Baboo Band Baaja (Marathi). Kannada movie Hejjegalu was adjudged as the best children film. Rishi Kapoor-starrer Do Dooni Chaar was adjudged the Best Film in the Hindi language category. The Best Music direction award was shared between Vishal Bhardwaj and Issak Thomas Kottakapally for Ishqiya and Adaminte Makan Abu respectively. |
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 Paramount Films may become part of Viacom 18 Media
Viacom 18 Media, an equal joint venture (JV) between Network 18 and Viacom, will take over the Indian operations of Paramount Pictures. Paramount is an arm of media conglomerate Viacom, but operates independently in India as Paramount Films of India Ltd. According to industry officials, all movies released under the Paramount banner in India will be distributed, marketed and syndicated by Viacom 18 Motion Pictures. Last year, Viacom 18 decided to reboot its film business, Studio18, and rebrand it as Viacom18 Motion Pictures.
It plans to invest around Rs 250 crore in producing films over the next three years. It has began beefing up its in-house marketing function, and is also looking at creating a talented pool of newcomers to ideate for concept development, production, merchandising and syndication. Studio 18’s business was based on acquisition of films and trading. Viacom 18 also operates Hindi general entertainment channel Colors, music channel MTV India, kids channel Nickelodeon India and lifestyle channel. In India, Paramount has a quasi-fixed distribution strategy, where key markets like Mumbai, Delhi and Bangalore are managed by itself, while other markets are managed by Mukta Arts and Shringar films. Unlike Paramount, other Hollywood studios like Fox, Warner and Walt Disney have been aggressively ramping up their distribution, marketing and co-production deals with Indian film production houses.
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 Public relations body enters pact with EPACA
The Public Relations Consultants associations of India has entered into a knowledge sharing arrangement with the European Public affairs Consultancies Association for developing guidelines and monitoring systems for public affairs practices in India, EPACA is amongst the most successful and respectable bodies governing public affairs consultants, globally.
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 NOW, A MOVIE PREMIERE LEAGUE
Celebrity Cricket League to have teams from Hindi, Tamil, Telugu and Kannada film industries After the cricket hysteria surrounding the World Cup and Indian Premier League (IPL), four Indian film industries have come together and formed the Celebrity Cricket League (CCL). Based out of Chennai, this league will bring film fraternities from the south and Bollywood together to battle each other for the top spot. The first season will consist of four teams -Bollywood, Tamil, Telugu and Kannada film industries -who will play six league matches and one final game. Suniel Shetty with Salman Khan as the Icon Player will lead Mumbai Heroes the Bollywood cricket franchise -owned by Sohail Khan Entertainment. Sudeep will lead the Kannada team, Surya will helm the Tamil team and Victory Venkatesh will guide the Telugu team.
The Bollywood team has a few all-rounders like Sohail Khan, Aftab Shivdasani and Riteish Deshmukh and other players like Shabbir Ahluwalia, Sonu Sood, Kunal Kemmu, Ashish Chowdhry, Kabir Sadanad, Varun Badola, Makarand Deshpande and Mahesh Manjrekar. The event will take off with an inaugural ceremony and league fixtures will take place on June 4 in Bengaluru, June 5 in Chennai and on June 11 in Vishakhapatnam. The finals will be held in Hyderabad on June 12. The games will be aired on television too.
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 Lintas Media Group launches a new division
Lintas Media Group - the media arm of ad agency Lowe Lintas - has launched a new division. Called Limelight, the division will provide solutions in the space of broadcast, digital, print and out-of-home. The division will be headed by Kacon Sethi, former chief executive officer of production house K Sera Sera. Sethi, a media and advertising veteran, who has done time with agencies such as JWT and Grey and also worked with media owners such as Sony Entertainment Television in her 22-year career, was managing partner at MediaSys Solutions prior to taking up her current position. |
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