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Percept Profile on a roll, adds Karbonn Mobiles & Mahagun India to its Kitty
  Percept Profile (Delhi) has bagged two more prestigious accounts namely Karbonn Mobiles (a JV between Jaina Group and UTL Technologies) along with the corporate mandate of Jaina Group and the real estate major Mahagun India.
Percept Profile aims at making Karbonn mobiles and Mahagun popular by establishing a strong brand identity and promoting the brands at every decibel level. On bagging the PR mandates for two esteemed accounts, Rahat Beri, COO, Percept Profile said, “With our utmost dedication and research based services we plan to make these brands the talk of the town. We intend to provide strategic solutions to our new clients along with 360-degree communications across a wide spectrum to help them reach the pinnacle.”
On being associated with Percept Profile, Pradeep Jain, MD, Karbonn Mobiles said,” It’s a pleasure to be associated with Percept Profile considering the milestones they have achieved in the past. They have demonstrated a deep understanding of consumer insights and their client requirements leading the path towards symbiotic growth.”
Mr. Dhiraj Jain, Director, Mahagun India said, “We are extremely happy to be associated with Percept Profile who has played an excellent and dynamic role in understanding and building up various real estate brands in the past.” |
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 Percept Activ enables ‘Nerolac Preferred Painters’ to meet
Following a multi agency pitch, Percept Activ won the prestigious Nerolac account and bagged the mandate to conduct the ‘Nerolac Preferred Painters’ meet in more than 50 cities across India. This umbrella branding program which is held annually commenced mid-April 2011 and will continue till June 2011.
The objective of the meet is to build an authenticated and customized database of around 10,000 new painters enlisted with Nerolac. Each meet is conducted in conjunction with the Marketing Team, local Sales team and the Agency team working in close tandem to create a platform which meets the end objective. The painters invited are taken through the company vision, product portfolio and the benefits of the association.
Commenting on the association, Sanjay Shukla, COO, Percept Activ said, “This program is just the kind of campaign that we thrive on to showcase our strengths, and partnering in these campaigns gives us insights into the working of a client and his internal and external customers.”
Speaking about the initiative, Yatnesh Pandey, Senior Manager Marketing, Nerolac said, "Launching the ‘Nerolac Premium Painters' (NPP) Club loyalty program is part of our strategic move to connect with our influencers, and under this program we are going to enrol 10,000 painters in Phase I. We had selected PDM for this activation because of their wide reach network and strength in grass root activations."
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 Percept/H & Sachin make India’s nights beautiful with Canon Ixus HS
What an Idea Sirjee! Percept/H, New Delhi's new idea on Canon IXUS HS is drawing a similar kind of appreciation. The idea titled “India's Nights Made Beautiful” is currently on air in the DLF IPL matches and the world is amazed to find its icon, Sachin Tendulkar in a completely new avatar. An avid photographer capturing the myriad beauty of India's breathtaking nights across the majestic forts of Jodhpur to the mighty peaks of Ladakh, all under low light and that too without flash.
 Commenting on this unique thought, Amitava Mitra, Chief Operating Officer, North, Percept/H, Delhi commented, “India has beautiful places that you have to see at night, whether it's the moonlit Taj, the forts, the deserts or the evening Puja at the pious Ganges. All these can now be captured without using flash, without your pictures getting blurred and with utmost ease. Just at the click of a Canon IXUS HS.”
The film has been shot by Adarsh Gupta of Nirvana Films, India's premier production house across diverse terrains of Jodhpur, Jaisalmer, Haridwar and Ladakh. Speaking on the idea, Gaurav Bahl, Associate Creative Director, Percept/H, Delhi, said, “Canon has  always had the technology advantage and with such a unique offering it is bound to create waves in the market. The idea to capture India’s beautiful nights came from a very strong insight that all of us have somewhere faced in real lives while capturing images in low light from our ordinary cameras. I am sure the TVC will strike a perfect chord with the audience.”
India’s legendary icon, Sachin Tendulkar too seemed euphoric once the concept was narrated to him. He quipped, “Well, the idea is incredible as anyone who gets a chance to capture India’s beautiful nights under low light with the new Canon IXUS, will be  overwhelmed. It’s a wonderful experience as you’ll be amazed to see the results for yourself.”
No wonder, Alok Bhardwaj, Senior Vice President, Canon India, seemed overjoyed with the execution. He candidly expressed, "Low light photography has always been a challenging task for people. No wonder, the High Sensitivity technology in the IXUS HS cameras is a sure shot winner. The idea of “India's Nights made Beautiful” has a very strong emotional connect as memories stay with you forever and one never wants their priceless memories to come out hazy or blurred. Sachin's integration into the idea has been phenomenal, justifying his presence in a completely new avatar.” |
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Percept Activ bags Bihar Govt’s BTL mandate to promote Bihar tourism; organizes a 2-day road show in Bhutan
Percept Activ has won the mandate to execute BTL activities for the Bihar Government to develop tourism in the state of Bihar. Six agencies pitched for the business and among them Percept Activ and Sphere Travel Media finally bagged the duties to work on the project.
Percept Activ with its extensive reach and expertise will aid the Bihar Government to develop and promote Bihar as a ‘major tourist destination’ by carrying out BTL activities across India and various parts of the world. In this regard Percept Activ along with Bihar State Tourism Development Corporation organised a two-day road show (May 5 – 6) in Thimphu, the capital of Bhutan to promote the Art, Culture, Cuisine and Tourism of Bihar. The road show and exhibition inaugurated by the Bihar Chief Minister Mr. Nitish Kumar was followed by a traditional dance performance from Bihar. During this road show different art forms including the renowned Madhubani Paintings and other types of handicrafts were exhibited along with the cuisine of Bihar. While the road show was held at the Tarayana Center, the unique Bihari cuisine was put on show at the luxurious Taj Tashi resort. Similar activities will be carried out shortly in other parts of the world to promote Bihar tourism.
In the past, Percept Activ has also worked with the Rajasthan Tourism Board to promote the beautiful ‘Land of the Kings’ amongst the masses.
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P9 creates an impressive co-branded association between Tata Photon Plus and ‘Fast & Furious 5’, the most awaited speed racing movie of 2011!
P9 Integrated has established an excellent co-branded association between Tata Photon Plus,one of India’s premier broadband service providers and ‘Fast & Furious 5’, the 5th film in the street-racing franchise of 'Fast & Furious' which was released on 6th May 2011.
The ‘Fast & Furious 5’, starring Vin Diesel and Dwayne Johnson is a speed racing, action packed Hollywood thriller with super speeding cars and racers. The association has been an apt fit as the Tata Photon Plus also represents speed and comes with the brand message -” Get Speed, Get Time”. In this alliance P9 Integrated worked on the concept of “getting more time through more speed” and created an impressive co-branded campaign by keeping ‘speed’ in mind which is integral to the theme of the movie! The same is being aired across NDTV Good times, CNBC, Set Max and other news & lifestyle channels.
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Percept Knorigin and Alcatel-Lucent enter a strategic alliance to bring Digital Entertainment to millions in India
Percept Knorigin and Alcatel Lucent signed a strategic agreement to expand the distribution of digital entertainment content to subscribers across India. Percept Knorigin will use Alcatel-Lucent’s Digital Media Store (DMS) to enhance its web and mobile entertainment service, which is offered to consumers through partnerships with telecom service providers such as BSNL, MTNL and Airtel.
Alcatel-Lucent’s Digital Media Store will enable Percept Knorigin to deliver applications and multimedia content across any network to any connected device – PC, Mobile Phone, Tablets and Television. With DMS, Percept Knorigin has acquired a cost-effective and secure solution that is easy to expand, and gives service providers the flexibility to offer video, audio and games to their subscribers – over wireless or wireline networks, easily and profitably.
With more than 1.2 billion people, India provides an enormous potential audience for Percept Knorigin’s entertainment content. Their current services like Adchakra, Cinecurry, HelloTV and 51010 dial-a-video has experienced rapid growth – nearly 300% since last year, and to meet this increased demand they needed a robust digital media platform that could meet the demanding requirements of Mobile and Web service providers. This DMS tie-up will enable Percept Knorigin to establish customized and personalized storefronts and portals, supported by merchandizing tools that include the ability to cross-recommend and cross-sell content based on subscriber interests and buying behaviour.
  Commenting on the deal, Mr. Viraj Malik, MD & CEO, Percept Knorigin said, “Content will be key to building internet penetration in India. We were looking at a scalable service which can keep pace with the great growth we experienced last year; one that can provide us with the capability to create services across mobile phones, tablets and laptops. Our deployment of Alcatel-Lucent’s Digital Media Store will provide an all-in-one solution to the challenges service providers face in terms of content, platform and business operations.”
Mr. Munish Seth, President and Managing Director, Alcatel-Lucent India noted, “Our Digital Media Store will enable Percept Knorigin to introduce very attractive services, and enable them to keep pace with changing market demands – driven by the need for an ‘it’s-all-about-me’ user experience. Building on this cooperation, Indian consumers will soon be able to move from place to place and device to device freely, getting their multimedia content whenever and wherever they want it.” |
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P9 amplifies Canon’s ‘Indian Nights Made Beautiful’ campaign
To introduce its new range of IXUS (high sensitivity) cameras, Canon launched a new ad campaign – ‘India’s Nights Made Beautiful’ featuring the famous cricket icon Sachin Tendulkar in a new avatar. In this ad, Sachin is seen as an avid photographer capturing the myriad beauty of India's breathtaking nights across the majestic forts of Jodhpur to the mighty peaks of Ladakh, in low light and that also without a flash. To garner high visibility & reach and create a buzz about this ad new campaign P9 Integrated came on board. P9 created the ‘making of the ad’ and telecasted it across various channels creating hype just 3 days prior to the release of the brand campaign.
The ‘making of’ the Canon campaign was amplified by P9 across 48 channels including channels like NDTV India, UTV Bloomberg, CNN IBN, Times Now, CNBC TV 18, Star News and 20 websites. A half an hour special program based on this new campaign was also aired by Live India. The curiosity around Sachin shooting the panoramic locations of India in the darkness of light with the new Canon IXUS camera captured the media’s as well the consumer’s attention.
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Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.
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