Percept partners with CPAA for Cancer Awareness Drive

Percept partnered with Cancer Patients Aid Association (CPAA) to organize a charity cricket match featuring a Celebrity XI v/s Doctors XI.


Weak rupee is good news for the movie business

The weakening of the rupee against the dollar has been welcome news for the Indian film industry with forex gains in overseas releases bolstering their bottomlines.

by Sanjay Pareek, President, Percept Out-of-Home
In the last fifteen years, Youth in India (below the age of 21 years) has come of age, with about 450 million of them, exercising their economic power as they start their journey of consumption.

"I would love to be a (successful and famous) sportsperson. And since I’m a big fan of both Steffi Graf and Andre Agassi, and totally adore them, maybe I’ll be a tennis player." - Pritie Jadhav, Head - Branding Entertainment, P9 Integrated