Main page | Newswatch | Industry Bites | Percept- O- Speak | Up Close
   

   
   
   
 
What slowdown? It’s time to grow for Allied Media
Slowdown or no slowdown, Allied Media is gung-ho about its growth, following its accomplishments in the last quarter. The agency has added business worth over Rs 460 crore in the last quarter. Recently, Allied Media has added media businesses of No Marks, Panasonic and Future Group. Allied has also been empanelled on the business for BSNL.


 
Percept partners with CPAA for Cancer Awareness Drive
Percept partnered with Cancer Patients Aid Association (CPAA) to organize a charity cricket match featuring a Celebrity XI v/s Doctors XI. The Match was in a T-20 format and helped to raise funds for CPAA in the fight against Tobacco that leads to cancer.

Percept was the title sponsor for the Charity Match. Some of the stars that were present included Shailendra Singh, Suniel Shetty, Vinod Kambli, Sohail Khan, Aftab Shivdasani, Riteish Deshmukh, Milind Soman, Javed Jaffrey, Chetan Hansraj, Cyrus Broacha, Bakhtiyar Irani amongst others. The Doctors XI was represented by prominent doctors and surgeons from across the country.

 






 

     
Two new Percept OOH media tools in the offing
Percept Out-Of-Home is all set to introduce two new media tools — ‘Propell’ and ‘Programm’. While ‘Propell’ is a planning and evaluation tool for out-of-home media, ‘Programm’ is a grading and monitoring tool for large format outdoor media. All the major clients of Percept OOH would be able to use these tools. The tools are in the final stages of commissioning and would be introduced in a few months.
 
   
   
PDM bags the mandate for VLCC Mother's Day campaign
On the occasion of Mother’s Day, VLCC targeted children through a countrywide contact program, encouraging them to greet their mothers with VLCC cards and vouchers. PDM bagged the mandate for the on-ground activation as part of the Mother's Day campaign, following a multi-agency pitch. The activity involved promoters interacting with children on an emotional level, talking to them about their mother. The contact program covered eight cities across India - Delhi, Mumbai, Kolkata, Hyderabad, Bangalore, Chennai, Pune and Chandigarh.
       
   
PDM promotes TATA Indicom Photon+
TATA Indicom and PDM India have set up demo kiosks of TATA Indicom Photon+ in 121 Café Coffee Day (CCD) outlets across the country. The new TATA Indicom Photon+ is a wireless broadband service that promises to be 20 times faster than other wireless services. The kiosks have been set up in order to communicate the speed and easy installation of the service. The activations were conducted in several cities including Kolkata, Chennai, Bangalore, Hyderabad, Mumbai, Guwahati and Jammu.
       
   
Dubai Fashion Fiesta to Open on Glamorous Note with PDM
Dubai Fashion Fiesta 2009 (DFF 2009) - the official event of Dubai Summer Surprises 2009 will open on a glamorous note on June 19, 2009 at the Dubai International Convention and Exhibition Centre. Organized by Emirates Vision, in association with PDM, DFF will see 40 international celebrities and models who will come and infuse their international charm to 3,000 high profile audiences. The event which will run for four exciting days will unveil collections of 34 fashion designers - established and emerging - representatives of the global fashion industry.
       
   
PDM handles Belkin 7-City Road Show
PDM recently handled a seven-city dealer road show for Belkin, a global provider of interconnectivity solutions across computing and consumer electronic devices. The programme aimed at updating its valued reseller partners on latest product roadmaps, promotions and channel support initiatives. The seven city programme touched Mumbai, Delhi, Chennai, Hyderabad, Bangalore, Trivandrum and Cochin. Belkin showcased its full range of networking, surge, mobile computing and ipod accessories product lines.
© Corporate Communications, Percept Limited, P-22, Raghuvanshi Estate, 11/12 Senapati Bapat Marg, Lower Parel (West), Mumbai - 400013, India.
Tel: +91-22-30448400 Fax: +91-22-24911281 Web: www.perceptindia.in Email: corporatecommunications@perceptindia.in
This page is best viewed in 1024 x 768 screen resolution and above.