Percept Pictures and Percept/H create unique Cricket Anthem for Hero Honda
Percept Pictures and Percept/H have worked together to create a unique Cricket Anthem for Hero Honda, delivered from ideation to execution. Teams from both agencies along with director Raj Kaushal and music composer Tapas Relia, created ‘India Go!’, a powerful track poised to be the next big cricket anthem in India.
The commercial was prepared within a span of two weeks – from writing the lyrics to creating the track, shooting the video to the final ad going on air. Although the TVC breaks open during the T20 Cricket World Cup, it is a long term property for Hero Honda. The 60 second commercial went on air in May across all TV channels.
Percept Talent Management brings Pooja Bedi to the limelight
Managed by PTM, Bollywood celebrity Pooja Bedi is being spotted at several social occasions and glamorous events. During the latest Lakme Fashion Week, the actress walked the ramp for Riyaz Gangji, creator of the Libas label which dresses top celebs of Bollywood and society. As the show stopper, Pooja made a dramatic entry in an ivory net and satin draped gown sprinkled with sequins and a dazzling diamante cummerbund, literally making the show stop!
In another recent occasion, Pooja Bedi graced the inaugural ceremony of ‘In Time’ Courier Service new office in Mumbai. Taking a moment to support a healthy lifestyle, the actress was in Nagpur to flag off the ‘Run for Fun’ by GCiMS Marathon and to present the prize distribution. She further aided the cause by visiting health camps
P9 creates memorable co-branded associations with ‘Bumm Bumm Bole’
Seacod builds children’s immunity
Seacod cod liver oil is targeted at children and helps build immunity. The association was an apt fit as Darsheel and Ziyah shot during the rains and in cold weather conditions. Seacod helped Darsheel and Ziyah stay fit and healthy through the shoot. P9 created different length ads which will air across a channel mix targeted at mothers and children.
Hansaplast protects Darsheel
Since the movie revolves around Darsheel Safari and his struggle to win a race, Hansaplast was keen to come on board taking ‘protection’ as a route. P9 created a 30 second and a 15 second co-branded commercial which will be played across a mix of GECs, news and kid’s channels.
Water Kingdom celebrates ‘Bumm Bumm Bole’
audience of 5000 people. Darsheel and Ziyah acted a sequence of the film on stage, followed by a dance performance and an interview session. There was also a ‘Meet N Greet’ with contest winners. The Water Kingdom event was covered by electronic media with bytes and a media interaction session with the kids...
AMO Communicationsdoes it again! This time is Luerzer's Archive. AMO's recent ad for SHIVAM OPTICS has been featured in the latest issue of Luerzer's Archive (Vol. 2-2010). It is the one and only ad selected from all over the world in the services category. After a rigorous judging process, Luerzer's Archive showcases outstanding ads in its bi-monthly journal which is read by over 150,000 industry professionals spread across the globe.
In the same issue, out of the 8 best ads overall, AMO’s ad was also featured as Luerzer's Archive PRINT AD OF THE WEEK.Luerzer's Archive is the world's largest archive for outstanding advertising and is an essential reference guide for art directors, copywriters and designers, as well as for senior managers in both agencies and the corporate sector.
Percept Talent Management adds Glamour and Glitter to the ‘Festival of Gold’ with Sameera Reddy
Heralding Akshay Tritiya celebrations, MMTC Limited, a Govt. of India Enterprise and leading bullion trading company of India, launched the 28th edition of the ‘Festival of Gold’, held in New Delhi from 7th to 17th May, 2010. The exhibition-cum-sale was inaugurated by Shri Jyotiraditya Madhavrao Scindia, Hon’ble Minister of State for Commerce & Industry, Govt. of India, in the presence of CMD MMTC, Shri Sanjiv Batra and other senior officials. Cine Star Sameera Reddy was the Guest of Honour. On display was unique jewellery in contemporary, ethnic, traditional and modern designs, from various regions of India.
Ms. Sameera Reddy was enthralled with the beautiful collection exhibited and lauded MMTC’s efforts for reaching the rich craftsmanship of jewellery artisans and giving them such a golden opportunity to showcase their skill and art.
Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.
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AMO Communications makes it to Luerzer's Archive
Percept Talent Management adds Glamour and Glitter to the ‘Festival of Gold’ with Sameera Reddy