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Percept Picture Company’s ‘Firaaq’ bagged four Awards’ for Best Editing (2009), Best Costumes (2009), Best Sound Design (2009) and the Critics’ Award for Best Director (2009) categories at the prestigious 55th Filmfare Awards 2009. The awards were announced on Saturday, 27th February, 2010.
Firaaq is an Urdu word that means both separation and quest. This heartwarming film from the PPC stable is a pure work of fiction and traces the emotional journey of those caught up in the religious clashes that took place in the Indian state of Gujarat in early 2002. It explores the impact of violence on the human psyche, and on one's ability to remain hopeful in the face of tragedy.
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The Indian Boxing Federation (IBF) has signed up Percept Limited as its exclusive marketing partner for four years, i.e. till 2014. Percept kick started their association by roping in XXX Energy Drink as the Title Sponsor of the forthcoming Commonwealth Boxing Championship 2010, scheduled to be held from 10-18 March in Delhi.
On this occasion Mr. Shailendra Singh, Joint Managing Director, Percept Ltd, said “In India, sports still takes a back seat and does not get the needed recognition and applause. We need corporates to support sports like boxing that will help recognize and nurture boxing talents from smaller towns. As the marketing agent of IBF we will go all out to promote this sport in India and take it to another level by making it as popular as cricket or tennis.”
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As a marketing partner Percept will be primarily responsible to promote Indian Boxing talents. They will also promote the Indian Series of Boxing which would take off after the World Series of Boxing scheduled this year. Besides, it will also play an integral part in bringing bilateral, tri-nation and other international boxing events to India. |
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In yet another milestone, Percept Talent Management (PTM) won the ‘Best in Celebrity Management’ Award at the 4th INDY’S Awards 2010. The INDY’S is held every year to recognize excellence in Mass Communication, Marketing Communication, Advertising, Branding and Public Relations. The awards ceremony was held at a popular suburban five star hotel on 10 February, 2010, and PTM bagged this coveted title for its outstanding contribution to the Marketing and Branding space.
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After rigorous rounds of pitch processes, Allied Media (Delhi) walked away with the coveted assignment of planning and executing LPU’s media campaign. Allied Media has taken on the task of all media planning and buying responsibilities for LPU.
With Allied Media’s robust strategic planning process and 360-degree implementation capabilities, coupled with the most effective media buying practices and IP’s, it is sure to meet LPU’s brand specific requirements, delivering the desired results corresponding to the brand equity enjoyed by the University. |
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In what could be called a ground-breaking outdoor innovation, Percept Out-of-Home has executed a month long campaign for ‘Horlicks ProHeight’ in the city of Kolkata. With outdoor innovations riding a new high of late, this latest campaign by Percept-Out-of-Home serves as another feather in the cap for unique and excellent work executed in the OOH space.
The launch concept was strategically formulated to draw the attention of all those mothers who are constantly concerned about their children's height, regular growth and nourishment. This was interestingly addressed via Percept’s innovative OOH campaign wherein a larger than life “boy’s cut-out” standing atop a stool trying to reach the all new Horlicks pack was conceptualized and executed effectively across multiple media vehicles. The campaign reached out everywhere across the city of Kolkata, attracting mass media and consumer attention.
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IBD India has bagged the creative duties of real estate and community developer Sunil Mantri Realty Ltd. Following rigorous rounds of evaluation processes, IBD India was appointed as the agency to provide creative solutions across their entire communication spectrum.
Commenting on the win, Evarist Rego, COO, IBD India, said, “Sunil Mantri Realty Ltd has been one of the strongest realty companies, both in the commercial and the residential space. Our approach towards the brand will move beyond traditional advertising and focus on providing them with a 360-degree integrated marketing communication solution.”
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Percept/H, in its latest commercial, ‘Magnum Taxgain scheme’ for SBI Mutual Fund, takes us through that time of the year when everyone is busy planning for last minute investments, trying to ensure that tax cuts in the next salary are avoided as much as possible. It reaches out to prospective investors with situations they could relate with as it passes the message to invest in the tax saving fund, the ‘Magnum Taxgain scheme’.
Says Prabhakar Mundkur, CEO, Percept/H, "We have tried to promote this scheme in our TVC by showcasing it as a tool which can be used not only to save tax but also to get the benefit of investment. Investments today are a serious business and we have attempted to support this with a series of real life situations in order to build a better connect."
The commercial is being supported by print, radio, outdoor and digital campaigns, and will continue till mid March 2010.
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Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs
from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.
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