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Percept Pictures creates 4 TVCs for Idea to promote the World Cup through ‘Champions of the World’.
Percept Pictures recently produced four Idea commercials, a part of the Idea Campaign “Keep Cricket Clean”, to promote the World Cup with the six legendary World Cup Cricket Captains, viz - Kapil Dev, Steve Waugh, Allan Border, Arjuna Ranatunga, Imran Khan and Clive Lloyd. All the four commercials are on the same lines of the ‘Get Idea’ campaign starring Abhishek Bachchan.
While the four TVCs were created by Percept Pictures, the campaign was executed by PDM. A two day shoot was executed across various locations including CCI Grounds & the Inter Continental Hotel, Mumbai. A still shoot of the six world-famous Cricket Captains was carried out by renowned photographer Avinash Gowarikar. To add more excitement a guerilla sequence in the train was also incorporated.
The ad films were directed by filmmaker Amit Sharma and LOWE was the communication agency. The entire crew of Percept Pictures worked round the clock and delivered superb ad films within a week’s time. The commercials are being aired across all Sports channels.
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Percept OOH unveils Tata Motors’ newly launched sedans - ‘Manza’ and ‘Vista
Tata Motors, India's largest automobile company, roped in their preferred outdoor activity vendor- Percept OOH to communicate the launch of their latest version of sedan – ‘Tata Manza’. The new improved Manza that comes with a range of new features and colours hit the road recently. Hence the client brief and the objective was to announce the arrival of this luxurious car to the niche audience by focusing on the main traffic moving junctions of the city. Considering the travel pattern of the target audience, Percept OOH conceptualized an outdoor campaign wherein large billboards were used in prime locations as well as mall facades to convey the message.
The two and a half month activity is being carried out across all the key metros, viz. Mumbai, Delhi, Chandigarh, Chennai, Bangalore, Hyderabad, Kolkata and Ahmedabad. The quick turnaround time by the Percept OOH team ensured that the campaign was well executed as per the committed deadlines.
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Percept OOH introduces the TATA Indica Vista 90 Hatchback
Percept OOH also came on board with the mandate to announce the launch of Tata Motor’s new, powerful hatchback - TATA Indica Vista 90.The campaign targeting SEC-A / SEC-B (urban audience) continued for two months and was executed across all major metros, namely, Mumbai, Delhi, Chennai, Chandigarh, Kolkata, Bangalore, Hyderabad, Pune and Ahmedabad.
The client brief was to cover all the principal locations which offered maximum visibility to the target audience while commuting. Hence Percept OOH’s strategy was to handpick hoardings targeting the right audience across all metros, thus defying the logic of quantitative hoarding approach. In this campaign only huge billboards were used to accentuate the brand prominence. Percept OOH Team’s planning brilliance once again came into the forefront as the strategy rationalized to deliver the set objective.
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Percept Knorigin aids ‘BSNL Live Hello TV’ to reach 5 Lakhs mobile subscribers
 BSNL Live Hello TV – a premium mobile TV service launched on February 2010 by Percept Knorigin reached a cumulative landmark of 5 Lakh mobile subscribers including both 3G & non 3G users!
Unlike other mobile TV services, this service is accessible from the native browser of the phone thereby reaching all feature phones which can play streaming media, making it accessible to 90% of the multimedia handsets in the market.
Currently, Hello TV provides 120+ live TV channels across the BSNL Network on a paid basis with packs ranging from Rs 10 per day to Rs 29 per month. Among the wide array of regional and national channels  provided by Hello TV, the most popular channels are Aaj Tak, B4U, Sun, Udaya, Gemini, Star News, Zoom, Times Now, UTV, CNN-IBN, ETV, TV9 etc.
The Hello TV service which is available on BSNL Live acts as the default destination for GPRS users in BSNL. For 3G users, the service is available on short code 51010 across India, whereby a user can just make a video call to short code 51010 and access TV service live.
A satisfied N.K Yadav, PGM VAS BSNL commented recently at a VAS India conference held in Mumbai, “BSNL has seen data volumes grow many fold after the launch multimedia services on the network which includes TV, Movies and Audio and video downloads.”
Commenting on the development Mr. Viraj Malik said, “Percept Knorigin is now in the process of rolling out Hello TV services for datacard and ipad users, our focus is on making the service user friendly and cost effective for end users.” |
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Percept Out of Home Carries out a Visibility and Awareness Campaign for SKF
SKF Group, the leading global supplier of Bearing products & services recently roped in Percept OOH to execute a visibility & awareness campaign for their newly launched ‘non- bearing products & services’ across various 2-tier towns of India.
After establishing itself as a premium Bearing brand over the past century, SKF recently forayed into the business of non – bearing products such as Seals, Lubrication systems, Mechatronics, Power Transmission, Maintenance Products and so on. Hence the client brief was to create high visibility and brand awareness about SKF’s ‘non- bearing products’ in the 2-tier towns targeting the Retailers, Mechanics, Dealers and end-users in the Automotive & Industrial sectors.
Percept OOH planned a unique campaign by selecting strategic locations and an appropriate mix of various media such as hoardings, pole kiosks, railways station / bus stand branding, police booths and retail signages.
The activity kick-started in the first week of January 2011 and will continue to roll till June 2011 across ten 2-tier towns viz. Bhantinda, Haridwar, Muzaffernagar, Angul, Ankleshwar, Korba, Baramati, Jalgaon, Cuddappah & Rajapalayam.
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Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.
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