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 World Series Hockey ropes in Suniel Shetty as brand ambassador
To promote the inaugural edition of World Series Hockey (WSH), the sport property has roped in Bollywood actor Suniel Shetty as brand ambassador. Shetty will be a part of the marketing campaign which will involve television, print, digital and various on-ground activations. Promotions for the series, which is scheduled to begin on February 29, will start from today and will continue till April 2 (when the series ends). In the past, Shetty, in collaboration with Dhanraj Pillay and R R Patil, promoted hockey in Maharashtra's Chandrapur district. Interestingly, Shetty is also the mentor for the Bengaluru franchisee, Karnataka Lions.
The inaugural edition of WSH, which is a joint endeavour between the Indian Hockey Federation (IHF) and Nimbus Sport, comprises of eight teams - Karnataka Lions, Delhi Wizards, Chennai Cheetahs, Pune Strykers, Mumbai Marines, Chandigarh Comets, Bhopal Badshahs and Sher-e-Punjab. The teams are owned by corporates like Wizcraft, Zentrum Group, Jubilee Granites, SRF Group, Sai Grace Sports and Events and Chennai Sports Organisers. Overall, 59 matches will be played in the tournament. Nimbus Sports' channel Neo Sports owns the telecast rights for the tournament. |
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 Cox & Kings is looking for a creative partner
Cox & Kings is looking for a creative partner in Mumbai. Saatchi & Saatchi is incumbent on the account. It has been working with Cox & Kings since 2007. The approximate media spend for the financial year is estimated at Rs 20 crore. According to industry sources, Saatchi & Saatchi decided to part ways with the client due to unknown reasons. It has provided Cox & Kings with a notice period and will work with the travel company till the end of March. In 2007, Saatchi & Saatchi bagged the creative duties for Cox & Kings' outbound business. The business then comprised of products such as Duniya Dekho (world tours) and the NRI business. With this development, the business for the company was divided between Saatchi & Saatchi and Law & Kenneth. Prior to this, the entire portfolio of Cox & Kings was advertised by Law & Kenneth. The agency had bagged the business in 2006. After the division of the creative mandate, Law & Kenneth's mandate was to work for the company's inbound business, which included Bharat Dekho (India tours) and Ezeego1, the travel portal. Later, the entire creative business was consolidated with Saatchi & Saatchi.
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 Upcoming online shopping portal Rock.in looks for creative and media agencies
Soon-to-be-launched online shopping portal Rock.in has initiated a creative and media pitch in Mumbai. The development is in sync with the brand's aggressive plans to target the online fashion retail space in India. Announcing the pitch, Pradeep Mahindroo, Head, Marketing, Rock.in, said,"We have very aggressive growth plans. We aren't scared of risk, and we look forward to finding partners, in all spheres, who can match us in our desire and deliver through professional capabilities." Rock.in will be launched in March. Mahindroo shares that the advertising spends for the brand are in the range of Rs 10-15 crore. The brand aims to position itself as a portal for exclusive and luxury brands. With exclusive tie ups with more than 130 top international fashion labels, Rock.in plans to showcase exclusive merchandise (including apparel and accessories) for men, women and children. The core target audience for the brand will include individuals from metros and mini-metros belonging to SEC A+, A and B. Promoted by Suraj Sharma and Aashish Puri, the site is backed by prominent investors from Europe.
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 National Geographic Announces Innovative Outdoor Campaign
Big turned mega as National Geographic Channel rolled out its innovative outdoor campaign for its special programming line-up, MEGA FEBRUARY. The channel reputed for its innovative outdoor campaigns got everyone talking about their out-of-box 3D hoardings at key locations like the Bandra flyover, the Ashram flyover and Modi mill flyover in Delhi.From hoardings of massive sized bricks, trowels, nuts and screws that bring to life unimaginable constructions, the campaign brought alive the expression that size does matter, and that if it’s mega, it’s on National Geographic Channel. Besides outdoor, the channel’s theme for February was being extensively promoted though on-air promos and social media platforms like Facebook and Twitter. All through Mega February, Nat Geo brought to its viewers all things of colossal magnitude. Mega Marvel, the special line-up of programming between 9.30 pm to 11.30 pm showcased animals, structures and wonders of mammoth proportions with series like How Big Can it Get; introducing viewers to extraordinarily large and deadly animals of our planet, Outback Wrangler with famed animal expert Matt Wright, brand new episodes of Megafactories and Big Bigger Biggest, taking viewers on a quest to explore some of biggest man-made structures on earth.The outdoor campaign executed by Mindshare was one of the many interesting campaigns that the channel had undertaken to create a buzz among viewers. Besides theme based programs every month, the channels look is striking and energetic, catering to a young India’s love for all that is enormous and fascinating. |
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 Universal Music initiates talent hunt with PTC Punjabi
Universal Music India has announced a talent hunt in association with PTC Punjabi to encourage young artistes to showcase their talent. The winner of the campaign will get a chance to record a song with reggae singer Apache Indian. The entrants can participate by sending their own recordings in physical format. The collaborative song will be released physically and digitally on Universal Music India. Universal Music India VP– marketing Sunil D’Sa said, "We believe there is immense vocal talent across Northern India and with this campaign, we aim to find that one voice that will be elevated to the level of stardom as he / she will get an opportunity to collaborate with a legend as Apache Indian. And partnering with PTC for this campaign was our obvious choice as both Universal Music as well as PTC strongly believe in giving local talent a platform to excel. This is one of the many such path-breaking and creative platforms that we intend to roll out with our presence in the Northern market."
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 Scarecrow launches design division
On the occasion of its second anniversary, Scarecrow Communications launched its design division Scarecrow Designs, with an aim to provide exclusive design solutions to its clients. The design division will be headed by Kapil Tammal, design director. Tammal said, "Scarecrow Designs is not a conventional design house. Design for communication is what my team will focus on. Certain brands need to be looked at from a design perspective. So, along with the routine advertising ideas, the team will wear a designer's hat and think of 'designs' as and when needed." The division plans to produce its own graphic content by bringing aboard in-house designers, as well as budding talent from the design schools to create merchandise that includes T-shirts, bags and accessories, which will be showcased at the Scarecrow Art Gallery and also on www.scarecrowdesigns.net. Manish Bhatt, founder-director, Scarecrow Communications, elaborates on the reason for launching the design division. "Under Scarecrow Communications, we provide overall advertising solutions, but as we work we have realised the growing demand for pure design-led jobs, starting from brand manuals to corporate and brand identity, and packaging." Due to the retail boom, the mall culture and the entry of international lifestyle brands in India, design has become imperative. Bhatt adds that several national and international brands avoid spending on full-fledged above the line campaigns due to media costs, but they can't avoid spending on creating a look, feel, and imagery for the brand. "Clients specifically seek design-led communication solutions. To fulfill these needs, we thought to have our own design division," Bhatt remarks.
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WaterHealth India initiates creative pitch
 Hyderabad-based WaterHealth India, a social enterprise in the community water space, has initiated a creative pitch. The main objective of this effort is to bring on board a creative partner to help develop the right positioning statement for the company's mineral water offering, Dr. Water. The overall advertising spends are around Rs 10 crore. Arup Bansal, Head, Marketing, WaterHealth International, confirms the development. A few days ago, the authorities sought initial proposals, comprising mainly the scope of work and financial details, from agencies. Based on this, five agencies have been shortlisted and are required to make presentations soon. These agencies hail from Hyderabad, Bengaluru and Mumbai. The WaterHealth authorities are yet to finalize the location of the pitch presentations, although there is a skew towards Hyderabad. Moreover, the panel that will judge the presentations is still in the process of being finalized. This panel is likely to include an external authority, in addition to the company heads. There is no separate pitch for a media agency. However, the selected creative agency will be expected to be equipped with a media buying arm. Bansal informs that though a 360-degree marketing campaign is on the cards, the communication is more likely to exploit interactive media channels than mass media platforms. The target audience mainly comprises individuals in rural Andhra Pradesh, Gujarat, Maharashtra, Punjab and Karnataka, where the company has set up numerous water purification centres known as WaterHealth Centers.The participating agencies will be evaluated on both their creative as well as strategic prowess. WaterHealth International is a US-based company that provides innovative business solutions in places plagued with the lack of safe, clean and affordable water. The company specialises in water purification, consumer service, rural marketing and social entrepreneurship. It provides de-centralised, scalable, safe and affordable water solutions to underserved communities throughout the world. WaterHealth India is a 100 per cent subsidiary of WaterHealth International Inc. Besides India, the parent company has operations in Bangladesh, Ghana and the Philippines.
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