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Percept Pictures ropes in Ruchi Narain as the writer & director of ‘Hanuman 3'
Percept Pictures, in association with Quintessential Studios, is all set to launch its new upcoming animation movie ‘Hanuman 3’. After the successful release of two films and recent television series – New Adventures of Hanuman, Percept Pictures has roped in Ruchi Narain who will be the writer & director of ‘Hanuman 3’. Percept Pictures initiated this project with Ruchi in November 2011 and plans to strategically build the whole process through their preferred partners in South India and South East Asia. Hanuman, released in 2005, created waves in the animation industry and was one of the most loved movies across audiences. Post creating this sensation, Percept Pictures worked with renowned Bollywood director Anurag Kashyap to produce ‘Return of Hanuman’ in 2007. It was a fun, family, entertainment film with a wide range of merchandise and games to support its success. This time, ‘Hanuman 3’ will be loaded with a lot of adventure for a better entertainment experience. The script of the movie is complete and the look of characters, news on events, promotions, merchandise, toys, internet & mobile games along with the release plans of the favorite Hanuman will be launched soon. |
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 Percept Profile bags Red Mango PR mandate
Percept Profile has bagged the PR mandate of the popular all natural non-fat frozen yoghurt brand – Red Mango. Red Mango, the frozen yogurt and smoothies’ chain in U.S.A, has already been established as a healthy food option in many countries. It offers 100% natural, non-fat & low fat, kosher and gluten-free frozen yogurts fortified with pro-biotic and is vying to create a niche for healthy food in the Indian food and beverage industry. Percept Profile will plan and execute 360º PR activities for Red Mango, thus positioning it as the game-changing product offering in the Indian market. On bagging the PR duties of Red Mango, Rahat Beri, COO, Percept Profile said, “It’s a matter of immense pleasure & pride that we will be associated with the India launch of Red Mango which is expanding its footprints in the field of Food and Beverage in the country.
Adding a unique touch to product offerings, Red Mango caters to today’s diet conscious consumer who wants to eat well & stay well. We will definitely help Red Mango touch more consumers with our cutting edge PR activities and initiatives.” Rahul Kumar, India Head, Red Mango said, “We are extremely happy to have Percept Profile on our board & it will positively have an effect on our growing Indian footprint. Keeping the track record of excellent performance in mind, we finalized Percept Profile as the agency which will help us in creating a positive awareness of the brand in the country.” |
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Percept Activ handles the audio launch of '3' at Chennai
 Percept Activ recently planned and executed the music launch of the much awaited Tamil movie ‘3’ at St. George's School ground, Chennai on December 23, 2011. The music launch witnessed a galaxy of stars descending at the venue along with actor Dhanush in his new avatar of a singer. The event, which was hosted by VJ Siva Karthik and RJ Adhavan, was attended by over 2500 students from colleges in and around Chennai, forming the majority of the invitees at the venue.In keeping with the ambience of a rock show, Percept Activ creatively gave the whole atmosphere a rustic look. Set against the backdrop of LED walls, Dhanush, the lead actor of the movie and the ‘Kolaveri’ star, took center stage for a live performance. The song ‘Why This Kolavari Di’, which instantly became viral on social networking sites for its quirky Tanglish (Tamil-English) lyrics, rocked the audiences throughout the evening. The audio launch of the movie ‘3’ was innovatively done by choosing 6 lucky fans from the audience who came up on stage with the entire cast of the movie and launched the music. Percept Activ’s flawless planning & execution undeniably made the music launch of the upcoming Tamil movie ‘3’ a grand success.
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 JICM students undergo Live Project
JCM Students have gone for a month long live project in the industry as part of their curriculum. Students were selected with some of the leading companies / Agencies of the country. The students got trained with Future group, Ogilvy PR worldwide, Madison India, Percept Talent and many more. Prof. (Dr.) Manish Verma Director, JICM, said the “Live Project is a part of their curriculum and offers the opportunity to acquire work experience and to meet the professional development requirements of their degree”. He asserts that “Live project is basically a specializations project to give students practical exposure of their learning in their one and half years. A live project gives the students experience of working within the constraints, requirements and deadlines of the industry, before their final placements. It allows the student to assist industry professionals and see in reality how the entire company/agency functions”. Shraddha Sonavane, student PGDM-C said: The live project at Percept Talent Management has not only given me a very different experience but has also been great learning of practical knowledge of agencies. Live project strikes the right balance in providing exposure with the interested area of work. The students joined companies on 2nd Jan across India. |
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P9 Integrated executes activities for multiple prestigious clients
EverYuth Celebrates Valentine with EK MAIN AUR EKK TU: P9 Integrated executed a seamless co-branded association of EverYuth Golden Glow Peel Off with Ek Main Aur Ekk Tu starring Kareena Kapoor and Imran Khan. The movie is slated for a pre-Valentine release on 10th Feb 2012. Through the campaign, the brand was benefitted by getting Kareena as an implied endorser for their product. A 25 sec TVC was produced by P9 Integrated to give out the brand message. The TVC stresses on the primary ingredients of the product and the benefits its offers thereby. P9 Integrated also did the planning and buying of media and executed the campaign with a 360 degree approach.
Danone-Narang Beverages Pvt Ltd: P9 Integrated helped Danone-Narang Beverages Pvt Ltd launch a new segment in the beverage industry with B’lue, a water-based restoration drink. Customised specifically for the Indian market, B’lue a colourless drink, introduced in Apple and Guava flavours and containing natural-identical aroma, vitamins and minerals was being test-marketed in Pune for a few months before the launch. The Pune Market Test was conducted over a period of two months including Modern Format Stores, Colleges, Multiplex, Malls, Corporates and QSR. Dish TV – Music Video: P9 Integrated created vignettes with bytes & the making of the music video where Shah Rukh Khan donned various avatars describing the various people & their love for TV. He added his extra zing to the video by quoting examples from his real life and love for TV. Amit Trivedi composed the music for the video. SRK also narrated fun incidents during the shoot of the commercial. These vignettes were further amplified across select channels including Aaj Tak, NDTV 24 X 7, Star Majha and Times Now.
Lay’s Baked Launch: P9 made a fun filled vignette for Lay’s all new “Lay’s Baked” range with 50% less fat that promises “unrestrained fun”, where designers Shantanu-Nikhil showcased an exclusive “Lay’s Baked” fashion collection inspired by the brands philosophy. Mr. Vidur Vyas, Marketing Director, India Foods, PepsiCo India quoted the most unconventional innovation in the FMCG segment. The marriage between Fashion & FMCG is quite unique & most appealing. The launch was supported by a 360-degree integrated communication, including a national TV campaign, print, outdoor and a significant online component that included social media. The same vignette was aired across several channels.
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Percept/H creates a new TVC for Good Morning International Tea
There is a fresh air about the new ‘Good Morning International Tea’ TVC, unlike the hackneyed images of tea commercials showing happy families with hundreds of cups of tea being served, and tea pickers plodding away in the tea gardens with their large picking baskets on their backs. Good Morning International Tea sells at a premium to Wagh Bakri, the flagship brand in the Wagh Bakri Group which is a company of passionate tea makers for many generations. Good Morning International Tea is a blend of premium Assam and some of the best international tea gardens with inclusion of long leaves which is high on aroma and flavour. Percept H, seeing the potential in the brand name, has followed the path of modern brands where the positioning flows straight from the name, e.g. Close-up, Head and Shoulders etc. The new TVC is a lovely morning scene of a couple making their morning cuppa in a smooth dance with synchronized movements. The sensuality between the dancing couple is matched with the making of the tea. The metaphor of a good morning is matched when the couple takes their first sip opening their eyes to a nice sunny morning. The production values lift the communication. The music is a mix of tango and salsa with that hip swaying liquid feel. |
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 Sunburn Arena 2012 presented the Dash Berlin India Tour
DJ Dash Berlin took over the ‘Sunburn Arena Gigs’ with a four-city tour in the country for the first time. The tour was held from 9-12 February in Pune followed by Delhi, Mumbai and Bengaluru respectively. Speaking on the India Tour, DJ Dash Berlin said, “Great crowds are what an artistes craves for, and the Sunburn arena promises all that and more. India has always been a dream destination for me and I am looking forward to my performances in Mumbai, Pune, Delhi and Bengaluru from Feb 9-12.” Last year the concept of arena gigs were introduced by Percept in India as a part of the special Sunburn tour which featured EDM artiste Avicci. The arena gigs gives artistes an opportunity to create ultimate music and entertainment experience with the help of technology like lasers, lights, sound and stage. Percept Limited’s JMD Shailendra Singh said, “Fans can expect a phenomenal evening with eclectic mixes where in a single stroke of the hour, once can groove to some amazing music, with neon light performances and the crowd going insane, a la Sunburn style.” |
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 Percept Pictures releases globe’s first film without a title’?’
To promote the young differential talent Percept Pictures picked up the work of two youngsters - Yash Dave and Allison Patel and came up with a novel concept to launch a movie on February 17, 2012. The visual is unusual in format making one wonder if this footage is real or reel. Mr. Shailendra Singh Joint MD, Percept Limited said, "We believe this footage is interesting and very intriguing. The content is so compelling that we decided to bring it to the theatre for the audience to experience. We are releasing the unknown footage on 17 February, 2012.
The path of the unknown always attracts an audience and keeping the theme of the footage in mind we have titled it “ ? ” ( question mark ) which is a first of its kind in India." Elaborated Yusuf Shaikh, Head – Distribution and IPR, Percept Pictures, “The film is an enigma... it is for us, footage found. Hence, we decided to simply let it be what it is... a Question Mark.” |
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Percept’s new comedy, directed by Priyadarshan, goes on floor
 Percept Pictures comic juggernaut loaded with top notch talented actors hits the floor; shoot begins in Wahi. The calm of Wahi was not disturbed by the sound of shoot. It was a calm and cordial atmosphere on the sets of Percept Pictures’ latest comic caper, directed by Priyadarshan. Shailendra Singh listened with great interest as director Priyadarshan seemed at ease, sitting in a sugarcane field, discussing the scene with Nana Patekar and Shreyas Talpade. It has taken more than a year to set the film up and move it to the shoot level. When quizzed, Shailendra Sing, Joint Managing Director, Percept Limited said, “We wanted to look beyond the star culture, to look at a league of extraordinary gentlemen, extraordinary actors, who would bring their own flavour and add value to the script. Co-ordinating their dates were no easy task.” True. For, the film that is helmed by Priyadarshan, stars Nana Patekar, Paresh Rawal, Om Puri, Rajpal Yadav, Shreyas Talpade, Asrani and Shakti Kapoor among others and is set in real settings.
Nana Patekar is excited to be part of a Priyan film. “We had planned so many films, but it feels too good when one film happens. More than anything else, I love to act and leave the rest to my director. That is what happens with Priyan,” enthuses Nana. For Shreyas, it is a “double whammy. I am excited in working with Priyan Sir and Nana ji,” says Shreyas. “And when Shailendra Singh called me and told me I was in,” I couldn’t control my excitement.” Priyan is very excited about the fact that actors of the league of Paresh Rawal, Om Puri, Nana Patekar, Shakti Kapoor, Rajpal Yadav are coming together with Shreyas Talpade. “I am looking forward to their combined histrionics creating celluloid magic,” confesses the maker. Tucking into pakoras, dhoklas and some hot pav bhaji, the entire unit is working with great enthusiasm in the lap of nature on the banks of a river, with all actors chilling out on plastic chairs in the sugarcane fields, with Nana’s infectious laughter cutting through the air, as Priyan answers queries of Nana’s romantic lead with “the only person Nana can be romantic with in this film is me. He is a director’s actor. He doesn’t need a woman.” Touche!
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 Percept Pictures presents a trophy to Bollywood actor Emraan Hashmi
Percept Pictures’ upcoming movie ‘Rush’ has completed the final shoot schedule in Goa on February 21, 2012. To complete the late director Shamin Desai’s dream as soon as possible, Emraan Hashmi was shooting day and night for the leftover tracks of the film, despite being unwell. The actor also went to the extent of adjusting his dates to complete the film. Over-whelmed with the actor’s commitment, dedication and passion towards ‘Rush’, Percept Pictures presented a trophy to Emraan Hashmi on the last day of the shoot on being a real superstar. Mr. Shailendra Singh, Joint Managing Director, Percept Limited said, "Yes, we did present Emraan with a trophy after our last day's shooting of 'Rush'. He has gone out of his way to accommodate the film, purely out of sentimental reasons. We all wanted Shamin Desai's dream to come true. Emraan was really shy about accepting the trophy. He felt he was not worthy of it. But we disagree."
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Sony India appoints Hakuhodo Percept as creative AOR
Sony India has decided on its creative agency. After a closely competed pitch process that included eight agencies, the electronics major has handed over its entire creative mandate to Hakuhodo Percept. The business is pegged at over Rs 100 crore. The incumbent on the account was JWT India. The pitch process that began in November 2011 saw agencies such as JWT, Lowe Lintas, Contract, Dentsu, Law & Kenneth, BBDO and Hakuhodo Percept participate in the pitch. And Meanwhile is the creative agency from the UK that was also competing for the business. The pitch was for Sony’s entire product portfolio. On awarding the account to Hakuhodo Percept, Ryusuke Fukushima, Deputy General Manager, Marketing Communication, Sony India, said, “We wanted to revisit our creative mandate and partner with a firm which demonstrated the immersive Sony experience and showcased its DNA comprising essence, promise and purpose. Hakuhodo Percept’s understanding of this industry, their skill in going beyond the brief and the ability to translate consumer insights into unique media touch points, made us choose them as our creative partner for a unified Sony approach.”
For the record, Sony India is one of the largest players in the Consumer Electronics and IT products segment. Some of Sony India’s brands in highly competitive categories include Bravia, Vaio, Cybershot, Handicam and Walkman. Fukushima further said, “At Sony, we don’t simply create products; we create real experiences and emotions. Imagination is at the core of our brand, and with each and every communication of Sony, we aim to inspire and unlock the power of imagination of our audiences.” In 2011, Sony invested upwards of Rs 150 crore in a 360-degree multi-media campaign ‘The Rebirth’ LED TV’. This included ATL & BTL activities such as television and print commercials, online, PR, outdoor and shop-front. Sony also introduced its tablets Sony tablet P and Sony tablet S in the Indian market, announcing an advertising spend of Rs 10 crore for promotion of its tablets last year. The total advertising spends of Sony India in the last financial year stood at Rs 360 crore. |
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 Of Epic Proportions
The wedding of Bollineni Krishnaiahs daughter Aishwarya with Venkatram Chowdhury,was by far the biggest wedding that the city has seen this year,yet.Political heavyweights,business gurus and dignitaries graced the opulent shaadi that was held in an arena in Shamshabad on Saturday night.It was a wedding of epic proportions and guests were in awe of the massive mandap and decor that was done up around the asthalakshmi theme.Guests couldnt stop raving about the massive chandeliers with idols of goddesses that were lit up by numerous diyas.The newlyweds posed for snaps with guests and a series of enthralling acts including a Bharatanatyam performance by dancer Shobana,kept everyone entertained.Krishnaiah and wife Sujata,along with Mandava Prabhakar Rao and wife Asha Priya,played gracious hosts.The celebrations arent over yet.The couple is yet to host receptions in several cities in the country in the next few days. |
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Tata Indigo eCS: The fuel efficient car
 Tata Motors has carried out an on-ground activity at a petrol pump in Bandra, Mumbai. The activation aimed to amplify that the Tata Indigo eCS gives an average of 25 km with one litre of petrol. As a part of the activation, mineral water bottles with Tata Indigo eCS branding were distributed amongst four wheeler owners who visited the petrol pump. The concept was that whereas one litre of water would not last long, the Tata Indigo eCS would travel 25 km with one litre of petrol. The branded bottles showcased an image of the car and a message that read, Paani Khatam Hoga Fuel Nahi. Sudipta Suri, A3 product group, Tata Motors, says, "Indigo eCS, which at 25 km gives the best fuel efficiency among sedans in India, got its main message across to customers in an effective manner through this activity. Such innovative and effective activities are extremely useful and welcome by Tata Motors." The on-ground activity was executed by Percept Out-of-Home. Rajneesh Bahl, Business Head, Outdoor, Percept Out of Home, says, "The activation was carried to promote the brand by engaging customers. Thus, we equated a one-litre bottle of water with the one-litre of petrol, highlighting the fuel efficiency of the car. These days, out of home advertising endeavours to reach beyond distant billboards and bus-backs. The idea was to trumpet the billboard message in person through customer touch points like petrol pumps." The activity was carried out at one petrol pump on February 24. Bahl adds, "This is just a pilot activity to promote the brand. Looking at the responses from the activity, we will take it to the major metros and Tier 2 and Tier 3 cities."
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Percept & Viacom 18 come together for Sunburn - The Movie
 Asia's biggest music festival, Sunburn will be reprised on the big screen by a bunch of Indian filmmakers.Three production houses- Viacom18 Motion Pictures, Percept Pictures and Phantom Films of Anurag Kashyap, and seven new directors have come together to make the largest music and event experience 'Sunburn' into 'Sunburn- The Movie', a first of its kind feature film.Presently in its fifth year, Sunburn has been ranked amongst the world's top ten music festivals and has become a cult in more ways than one.The project, spearheaded by Vikas Bahl of Phantom Films, will be a combination of reality and fiction and has been shot at the recently concluded festival in December.“Sunburn is not only a world-class music festival but is also a great platform to get real life stories. We are happy to join hands with Percept and Viacom 18 for making a film around the festival and launching seven new directors. Seven short films have been weaved together to make one interesting plot," said Bahl.The seven new directors include Kaushik Mukherjee of 'Gandu' fame, Mozez Singh, Shlok Sharma, Vasan Bala, Rahi Anil Barve, Rukhsana Tabassum and Jason Taylor.“Percept Pictures has done a great job over the years to make Sunburn a world class event for music lovers. A film against its background will be enjoyed not only by the hardcore Sunburn fans but everybody, who loves real-life stories and music,” filmmaker Anurag Kashyap said.Talking about the movie which is in the process of being edited, Anurag said, “All the seven directors have met people, interviewed them, found stories and recreated them into a film with music around them.”
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Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.
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