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P9 creates smart co-branded associations for Dabur and Gini & Jony with 'Paathshaala'
Problems Chal Hatt! Dabur Red Paste is targeted at kids and hence the association with 'Paathshaala' was a perfect fit - it brilliantly brought out the brand positioning of the product and the message of the film.
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The third dimension
Everyone's looking at the imminent launch of 3G mobile services in India and everyone's talking about its possibilities across marketing, advertising, services, content and entertainment.
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Telegraphing
I am a big fan of the Mixed Martial Arts sport. The MMA is a modern day Gladiator sport which combines amazing power, speed skill and techniques of martial arts and game strategy.
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Percept launches ‘Fight Night’
As the exclusive marketing agent of the Indian Boxing Federation (IBF), Percept has recently launched ‘Fight Night', India's first ever indoor boxing bouts between top Indian and international boxers.
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Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs
from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.
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