Moving from the shores of Goa, Sunburn, Asia's largest music festival for the first time hit the beaches of Mumbai on April 6, 2012 at the Tulip Star, Juhu. The festival that continued for 3 days – 6th to 8th April 2012 set the stage on fire with renowned artists and electrifying DJ performances.
Mumbai was geared up to experience the unforgettable summer party of the year with the mesmerizing music. To magnify this experience for every music lover, high-tech gizmos such as Liquid nitrogen bursts, CO2 canons, Cryoborgs, Pyrotechnics and LED effects were used. The two stages, built by award-winning international content designers Immersive and Revibe, have been named Electra and Helia. The mood for day was set by DJ Wilbur and later, Anish Sood, M.Mat & Charlee, Anil Chawla & Dale Anderson and Pleasurekraft pumped up the audience with their electrifying music. The crowd was enthralled by the music of Nawed Khan, Lost Stories and Mat Zo till the headliners for the day. Growling Mad Scientists, the psychedelic trance duo, Riktam Matkin and Bansi Quinteros, totally set the stage on fire!The After-party –‘Afterburn’ perfectly ended the day1 of this musical extravaganza. Day 2 scaled up the energy of Sunburn enthusiasts as Vipul Angirish began the party with his set. Rohit Barker, Jitter, Wire Framez and Brute Force enthralled the audience all noon. Music lovers grooved to the beats of Arjun Vagale, Shapeshifters and Fergie until late evening. Sunburn Mumbai saw Mumbaikars flaunting their best summer wear – shorts, tees, caps, sunglasses, day dresses and flip-flops showcasing a snippet of Goa in Mumbai. Later, Skazi
electrified the stage with their LIVE performance, leaving the crowds totally awestruck. At Afterburn, Riktam & Bansi, Karan ‘Third Eye’ and Janux ensured that people grooved until their feet couldn’t take it anymore. Arjun Rampal, Suzanne Roshan, Mehr Rampal and Yash & Avanti Birla also joined in the summer fun.
As the sun set on the city of Mumbai on Sunday evening, EDM lovers lived through the last few hours of what was one of the most banging weekends ever.The day saw India’s youngest DJ, Shaan, who killed the scene through the afternoon. RayG, Bay Beat Collective and B.R.E.E.D gripped the music lovers. Vachan Chinnappa, Clement D’souza, Sultan & Ned Shepard and Paul Thomas got the crowds raging to their beats. Pearl rocked the stage all evening while John Dahlback brought the ‘House’ down. Gareth Emery closed the festival with an unreal set that kept the crowd going right till his last beat was dropped. Sanjay Dutta and Aly & Fila performed all night at the Afterburn party. Arjun Rampal came along with his wife Mehr while Yash Birla was joined by wife Avanti. Sussane Roshan, Arshad Warsi, Shweta Salve, Pia Trivedi, Prateik Babbar and Amy Jackson also joined in the revelry.
The response was overwhelming as Sunburn Mumbai not only reached its EDM enthusiasts but also it created a whole new set of fans and Sunburn loyalists.
Percept receives ‘India’s Most Valuable Brand 2012’ award at the 3rd Annual India Leadership Conclave & Indian Affairs Business Leadership Awards 2012
Asia’s biggest leadership event, the ‘3rd Annual India Leadership Conclave & Indian Affairs Business Leadership Awards 2012’ declared Percept Limited as ‘India’s Most Valuable Brand of the Year 2012’. The illustrious award ceremony hosted by Indian Affairs in association with leading Industry Associations took place on Friday, 6 April, 2012 at Hotel Lalit, Bangalore, India. Percept beat out other big contenders including Microsoft, Nokia and Revital to win this prestigious award.Percept attained the maximum number of votes to bag the title and trophy in 2012. Intellectual Properties from the Percept stable including the hugely popular ‘Sunburn Electronic Dance Music Festival’ that has changed the music & entertainment scene in Asia, and the fact that Percept is the only 360-degree Entertainment, Media & Communications conglomerate spanning a range of products, assets and services in the field of Advertising, PR, Traditional & Digital Media, Sports, Entertainment and Movies helped them to garner a phenomenal share of popular votes from the public.
The theme of the 3rd Annual India Leadership Conclave 2012 was ‘Brand India: The Emerging Super-Power. Limitless Leadership, Limitless Possibilities’. The event was inaugurated by Dr Mukesh Batra, Founder Chairman & MD, Dr Batra’s. This was followed by a keynote speech on the ‘Challenges & Opportunities of the Indian industry’ by Mr. Vijay K
Rekhi. Chairman, Executive Committee, United Spirits (UB Group). Mr. Vijay Kalantri, President-All India Association of Industries, Vice Chairman-World Trade Centre, Chairman & Managing Director, Balaji Infra-Projects Ltd, Mr. Naveen Surya, ManagingDirector, Itz Cash Card Ltd, Mr. Sushil Karwa, CEO & MD, Krishidhan Group, Mr. Paritosh Joshi, CEO & MD. STAR CJ Network India Pvt Ltd, Mr. Ajit Joshi, CEO & MD, Infiniti Retail Limited, Croma A Tata Enterprises, Mr François Licoppe, CEO, EUBAGE LABORATORY SPRL, Belgium, Dr B.R. Jaga Shetty, Drugs Controller, Government of Karnataka addressed various aspects of India’s growth story at the 2012 Conclave. This was further followed by the gala ‘Indian Affairs Business Leadership Awards 2012’ which was graced by leading business leaders from the Middle East, Europe & South East Asian countries. More than 200 industry tycoons, social entrepreneurs, diplomats, bureaucrats, policy makers and political leaders attended the prestigious event.
Said Harindra Singh, Vice-Chairman & Managing Director, Percept Limited, “This is a great honor and we are thrilled to have received this prestigious award. The journey for excellence in the Entertainment, Media and Communications (EMC) space started a long rime time ago. When everyone was following the ‘norm’, we decided to break the mould, and when industries were bound by their status quo we decided to branch out. At Percept we invented an entirely new industry called EMC and this award endorses our commitment towards pioneering new ventures, scaling greater challenges and creating revolutionary landmark properties and milestones in the EMC domain.”
Commented Shailendra Singh, Joint Managing Director, Percept Limited, “We broke many traditions, mindsets and cliché barriers to constantly launch innovative and path-breaking content, services and properties that were revolutionary, futuristic and customized to the needs of the diverse and ever evolving Indian and global audience. This award is a testimony to our beliefs and conviction, and we will continue in our endeavor to create good, innovative and engaging content for the global audience.”
P2P congratulates the entire Percept Group on creating so many remarkable milestones over the past 28 years and wishes Brand Percept many more glorious achievements in the years ahead!
Sanjay Pareek addresses a seminar ’Beyond Metros’ organised by Rural Marketing Association of India, Gurgaon
Sanjay Pareek, President, Percept Out Of Home gave insight to the young minds who attended the seminar titled ‘Beyond Metros’. The 2 day seminar organised by Rural Marketing Association of India (RMAI) took place on January 18 & 19, 2012 at the EPI Centre in Gurgaon. Sanjay Pareek gave a power packed session on the rapid transformation and changes spanning rural India. He shared a glimpse on how technologies, amenities, media, products and services are penetrating the rural market and accelerating its growth and development. He also emphasized on the importance of the growth of rural markets across the country and the need to tap this emerging potential market supported with well researched target consumer segmentation and product profiling.
The participants were enthralled by the insights shared by Sanjay during the 2 day seminar as it gave them an opportunity to analyze and understand the growing strategic importance of small towns in the pan-India marketing plan and program.
Percept and Arjun Rampal announce the launch of ‘Lost’
After conquering Asia with the very first ‘glocal’ intellectual music property ‘Sunburn’, Percept is well on its way to establishing India as the hottest music travel destination on the planet. Percept has now joined forces with entertainment powerhouse, Arjun Rampal, to launch ‘Lost’- The world’s first music festival driven by culture, tradition & soul.
Plans are on in full swing right now as a world class, music intensive road rally is being designed to reach the festival. Each festival-goer will get a roadtrip kit, complete with car decals, flags, merchandise, roadmaps, and GPRS co-ordinates to reach the interactive party pit stops. The festival itself is a music extravaganza with International & domestic talent coming together from across various music genres like Pop, Rock, Dubstep, House , Reggae , Drum & Bass , Metal and R&B.
‘Lost’ will bring families and friends together and remind people of a greater sense of belonging. It is a festival of the fans, by the fans, for the fans. It is about getting lost, to discover yourself. Percept is a pioneer in conceptualizing and launching various successful properties and is excited to join hands with Arjun Rampal to take one more step in making India an international music travel destination.
Three ‘Lost’ festivals will be held across different cities in India in 2012. The first edition of ‘Lost’ is scheduled to be held in Pune on November 23, 24 and 25, 2012.
Percept sweeps away the 5 prestigious WOW Awards 2012
WOW Awards 2012 organised by Eventfaqs honoured Percept with 5 prestigious awards at the gala award ceremony held on Thursday, April 26, 2012 at Bhavan's College Ground in Andheri, Mumbai.
Sunburn – Asia’s premier Electronic Dance Music Festival and a Percept Intellectual Property bagged the ultimate ‘Festival of the Year’ award at theprestigious WOW Awards 2012. Percept’s Sunburn bagged the Gold in this most anticipated and elite award category. In addition to the GOLD win for Sunburn, Percept also bagged 4 prestigious awards in diverse categories viz.:
Launch Event of the Year Category – Hero Moto Corp Launch Event – GOLD
Contact Program of the Year Category – Nerolac Passport Program – SILVER
Live Event of the Year Category – Indian Navy Presidential Fleet Review Nite 2011 – BRONZE
Brand Association with a LIVE Platform Category – Idea Champions of the World - BRONZE
Commenting on the award win, an elated Mr. Shailendra Singh, Joint Managing Director, Percept Limited, said“Percept has always been known for creating unique concepts and establishing innovative Properties. These awards stand testimony to Percept’s creative abilities and constant endeavor towards understanding the target demographics and brand needs.”
The awards ceremony opened with Sachin Gupta performing the WOW anthem. There were performances by Pakistani band Junoon, Sophie Choudhry with Sumit Vinod's dance troupe, a special percussion act by DJ King, Terrence Lewis along with the Terrence Lewis Contemporary Dance Company and the finale act was by Bollywood actor, Chitrangada Singh also backed by Sumit Vinod's dance troupe. Television personality Mini Mathur and actress Tisca Chopra were the hosts of the ceremony which also saw a special segment hosted by Roshan Abbas and Brian Tellis and another by RJ Malishka. The awards show witnessed a special unveiling of 'The Great Indian Wedding Carnival' with actress Aditi Rao Hydari and the unveiling of a special handbook, Experiential Venues (ExV). The two new categories that were introduced this year are the Brand Experience of the Year (best use of experiential marketing) and Advertiser-funded Program of the Year with On-ground Connect. The Gitanjali WOW Awards 2012 celebrated 73 event/experiential campaigns, including the special honours like the WOW Paradigm of the year, WOW LIVE Patrons of the year and the WOW LIVE Personalities of the year.
P2P congratulates team Percept for winning the prestigious WOW awards and wishing many more successful years ahead!
Percept on Social Media
Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.
