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Is entertainment recession-proof? Well, yes and no; the film and television industries are both growing at double digits for three years now and will vouch for that. For films, the box office has proven recession-proof if the content is good.
And for television, even a celebrity show cannot salvage the whole channel, but again good content can. Producers of entertainment are going back to the drawing board to find out just what is going to click with audiences, even as insiders’ claim that the worst may be over.
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It is a principle of the Intellectual Property Law that one can have a Copyright only on the expression of an idea. The English film industry is now recognizing the Indian film industry as a creative partner.
The era of synchronization of the two biggest film industries in the world has arrived. Hollywood now clearly recognizes the value of the Indian market. This denotes that Hollywood Producers are keen for Indian remakes of their movies and are correspondingly becoming proactive in enforcing Copyrights of their Original Films under the Indian Law. Recent news reports have detailed the action brought against the makers of Hindi films such as ‘Partner’ as it is allegedly copied from the Will Smith starrer movie ‘Hitch’.
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The newest media trend is driving revenues through exploiting intellectual property, selling related advertising and sponsorship, and securing distribution and syndication deals. Richard Pinder, COO of ‘Publicis Worldwide’ said, “The relationship between advertising and television production is changing fast. It is now a relationship of equals.”
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Indian weddings now appear like copycat versions of on-screen marriages in Bollywood Movies. Those with deep pockets prefer outfits like those worn by the film stars.
From designer jewelry to tattoos, décor items in exquisite styles, and even the venues resembling film sets, all are thrown in for the ‘Great Big Indian Wedding’. The growing affluence of middle class families and an urge to make the wedding event a memorable one, has given the wedding market a huge boost.
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What’s making news on the Web these days? The answer would be the big daddies of the entertainment industry taking baby steps by creating online content.
The Reliance ADAG backed bigadda.com has announced its first ever online reality show. Ten Sports too, has launched its live streaming cricket matches online and is confident of going forward with its plans. Ibibo, an entertainment and talent based social networking site, will also make a debut with an online TV serial in the coming days.
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The giants of India Inc. are waking up. You can see them everywhere now, on that building over there, on the bridge down the busy thoroughfare.
The Rs.1,500 Cr Out Of Home (OOH) Advertising Industry is making a comeback after a long drawn scuffle with the economic slowdown. The Indian OOH Industry, which was growing at a CAGR of nearly 25% till 2007 and early 2008, was adversely affected by the drastic fall in hoarding rates due to the lack of demand. Billboards rates in Mumbai shrunk by almost 35% to 50% during the downturn. In terms of revenues, the billboards contribute to nearly 60% of the revenue in the OOH sector. |
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