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Vanesa goes with Shop as its advertising agency; ac size pegged at Rs 20 cr
Shop, the ad agency run by the duo of Naved Akhtar and Freddy Birdy, has bagged the advertising duties of Vanesa, a personal care products manufacturing company. The account size is pegged at around Rs 20 crore. No pitch process preceded the win and the business was handed over to the agency on the basis of their exceptional creativity and ability to deliver results.
Vanesa Inc recently introduced a wide range of body sprays, deodorants and perfumes for men under the brand name Denver. The company is also in the process of venturing into international markets and flagship stores. Vanesa brand for women was launched in 2007 with three variants of body sprays to cater to the personal hygiene needs of modern women of India.
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 The Wall Street Journal launches new section in Asia; building digital presence in India
The Wall Street Journal Asia on October 4, 2010 launched ‘Life & Style’ which will be inserted in the paper from Monday to Thursday. It has also enhanced its ‘Weekend Journal’ section, published on Fridays. The section will offer stories from around the world on sports, health and fitness, wealth, fashion, career, technology, auto, property, food and drink, wine, and travel. The facsimile Indian edition will aim to build base amongst the top entrepreneurs. The brand is also seeking to build a strong digital base in India. These sections coincide with the launch of new sections and expanded coverage in Wall Street Journal Weekend Edition in the US as well as The Wall Street Journal Europe’s Weekend Journal and new Life & Style section online. Edited and published in Hong Kong, The Wall Street Journal Asia is printed in 11 Asian cities – Bangkok, Hong Kong, Jakarta, Kuala Lumpur, Manila, Mumbai, New Delhi, Seoul, Singapore, Taipei and Tokyo – and distributed throughout the Asia Pacific region.
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Network18 Announces Young Indian Leader Awards
 The leaders who walked the path less traversed, dared to think different and were agents of change in their respective fields paving the road for India to reach heights of excellence. CNN-IBN, IBN7 & IBN-Lokmat is all set to honour the young and dynamic Indians who are the definitive pillars of our multi-talented nation. ‘Young Indian Leader awards – A Network18 Initiative’ will award these progressive leaders who symbolize optimism of the country which has the largest youth population in the world.
‘Young Indian Leaders’ adheres to a process of selection which has the Network18 Editorial Board at its core. The general public also can choose and nominate their favorite Young Indian Leaders from various walks of life. The Network18 Editorial Board will then deliberate to finalize 10 winners keeping in mind their sterling contribution in their respective fields.
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 UIDAI might rope-in brand ambassador to promote project
A brand ambassador for the Government's highly-ambitious Unique Identification Number (UID) project could be on the cards if a line of thought in the Unique Identification Authority of India (UIDAI) is any indication. Given the complexities involved in the task, especially that of positioning the project and relevant communication to 1.2 billion Indians, a well-known brand ambassador would be of great help, a senior UIDAI official said. There would be an extensive campaign to push the project and a lot of expensive and operational resources will flow into these campaigns, he said. In April this year, the Unique Identification Authority of India (UIDAI), headed by Nandan Nilekani, had given the brand name 'Aadhaar' to the project with its own logo. Under this project, all the residents of the country would get a unique identity number, which would enable them to have access to a host of benefits and services. |
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Consumer durables companies raise ad spend
Consumer durable companies are spending more on advertising during the festival season. Their ad budgets have increased by an average of 20% compared to last year as they push their sales through promotional offers. Apart from the regular discounts that companies offer at this time of the year, most players are unveiling new products with add-ons like free extended warranties and 0% finance schemes. Videocon Industries has increased its advertising budget 120% as it has added mobile phones to its portfolio, and expects to rake in 80% more revenue than last year. LG Electronics India is spending around Rs 65 crore on festival campaigns this year.
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 BIG Cinemas launched neighborhood centric campaign in USA
BIG Cinemas, India’s largest cinema chain, a division of Reliance MediaWorks and a member of Reliance ADA Group, has launched a neighborhood outreach campaign across 8 cinemas in USA through ‘Everyone is a Winner’ promotion which links movies with the neighborhood destinations frequented by the Indian Diaspora. All the guests who purchase BIG Cinemas tickets, either online or at the box office win an assured gift per transaction. The gifts range from free movie tickets and F&B items at the concession stand to attractive discounts at neighborhood Indian restaurants and grocery stores. BIG Cinemas is giving away more than 80,000 prizes during the promotion. The ‘Everyone is a Winner at BIG Cinemas’ promotion started from October 15th, 2010.
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OOH Advertising - Designed for all Businesses!
Out of Home advertising has become the talk of the advertising industry. It has become one of the most important tools in the marketing mix. OOH is very effective and economical in comparison to newspapers and television. It has a very strong impact for brands. Effective brand promotion requires substantial advertising through outdoor media. This medium has become a favourite for all the businesses because of its reach and visibility. Unlike print and electronic, outdoor has a potential to connect faster because of its simplicity in communication and creative pinch which in a matter of a few seconds trigger an association with the viewer.
Addressing the factors in the OOH medium, iconic brands like Amul and Air India have been more than successful in capturing the hearts and minds of migrating audiences. Food joints are also not left behind to exploit this medium in a big way. The automobile industry is also in the league of using Out of home advertising comprehensively. The Volkswagen New Beetle has come up with an attractive Out Of Home media wherein the OOH has been designed in a car shape. OOH has also gone digital in a big way, transmitting information to audiences in a manner that is relevant and eye catching.
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