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Ready to get Sunburnt?
Sunburn Goa 2010 Early Bird Passes Sold Out within 22 minutes of Going Live!
Formed a record for Sunburn and Book My Show
Sunburn Goa 2010 - Asia’s Premier Dance Music Festival opened sale for Early Bird Passes on the rare & significant date 20.10.2010 from the web portals - www.sunburn-festival.com & www.bookmyshow.com. In a mere 22 minutes, the entire lot of 300 early bird passes were sold out, which formed a record for both Sunburn and Book My Show.
Sunburn Goa 2010 is going to be back for its 4th edition at Candolim Beach, Goa. With less than 10 weeks to go, Sunburn frenzy has already started picking up and it’s going to be one heck of a fun carnival out there!
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Percept Rural on a roll!
Madras Cements ropes in Percept Rural to promote their brand ‘Ramco’
Madras Cements, one of India’s leading cement manufacturers, has appointed Percept Rural, a vertical of Percept Out of Home, as their outdoor activity partner to promote their brand – ‘Ramco’ across South India. The campaign was launched on a pilot basis in the first week of September across various districts of Chennai, and will culminate by end November after covering different regions of Tamil Nadu.
The entire campaign which has been conceptualized and strategized by Percept Rural will be carried out in 3 phases. In the first phase, pre-publicity activity will take place through branded mobile van units, retail branding, in shop branding, gate arches and other visibility mediums including signages, leaflets, danglers, posters and kiosks. In the second phase, a ‘Mystery Shopper’ contest will be announced and in the third phase, the Mystery Shopper’s name will be declared after a Lucky Draw. Apart from increasing brand visibility, Percept Rural will also be reaching out and motivating the dealer network with Loyalty Programs.
Percept Rural executes a Retail Visibility drive for Britannia
Britannia Industries recently launched a Retail Visibility drive in Rural Markets across India for their new range of Cookies under the brand name ‘Britannia Cookies’. Percept Rural was signed on by Britannia Industries to extend outdoor support to this activity. Percept Rural joined hands with rural retailers and installed tin plates across 22,000 retail outlets including Kirana stores, Bakeries and Tea Stalls. Spot selections were done on the basis of maximum visibility and appeal. The activity which kick started in the month of September was executed in Andhra Pradesh, Tamil Nadu, Karnataka, Bihar, West Bengal, Orissa, Assam and six more North Eastern states through the month of October.
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P9 creates memorable co-branded associations with ‘Anjaana Anjaani ’
Aegon Religare: Insurance for Life
When Priyanka Chopra and Ranbir Kapoor, the lead actors of ‘Anjaana Anjaani’ met on a bridge to end their lives on screen, insurance company Aegon Religare hoped that film audiences understood the value of life insurance. Aegon Religare came on board to co-promote the film ‘Anjaana Anjaani’ to tactically use the star cast of the film and leverage the association. P9 established a co-branded association through a TVC, a print campaign, pan India outdoor plan, and a Meet and Greet, thus making it a complete 360-degree campaign. The TVC was aired on a mix of Music, News and Hindi GECs.
Godrej Interio Furniture: celebrating the love, comfort and essence of life
‘Anjaana Anjaani’ is a beautiful love story of two complete strangers who meet by chance and over a period of time develop a lasting bond with each other. Godrej Interio, the leading player in the ‘home and office furniture segment’ wanted to communicate a similar brand message of ‘long-lasting relationship with their customers’ through a co-branded association. Godrej Interio symbolizes vibrancy, comfort and creativity, and the association with ‘Anjaana Anjaani’ fitted the communication objective perfectly wherein the brand could be associated with the same feelings of love, comfort and essence of life that that was showcased in the movie. P9 created a 30-sec and 15-sec co-branded TVC which was aired across Hindi GEC’s, News, Movie and Music channels. The TVC also communicated the ‘chance to meet the stars’ based on Godrej Interio furniture purchase.
Godrej GoJiyo.com: “Live every day like it’s your last”!
GoJiyo.com, India’s only 3-D Social Networking Site, wanted to associate and jointly celebrate the motto of “Live every day like it’s your last” with the movie Anjaana Anjaani. The film resonates with GoJiyo since it is a platform that encourages all to meet new people and make new friends. The Anjaana Anjaanis of GoJiyo.com are an extension of Priyanka and Ranbir’s characters as they go about doing unusual, fun and crazy things in the different worlds of GoJiyo.
P9 Integrated created an external association through the co-branded TVC which talked about the same association and the Online party on www.gojiyo.com. The 30-sec and 15-sec co-branded TVC’s were aired across on all youth centric channels, Hindi GEC’s, News, Movie and Music channels, and was also featured on the Champions League T20 segment as well.
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Percept Out of Home executes HIV / AIDS awareness campaign for DKT
Percept Out of Home organised a street play for DKT, a charitable non-profit organization, to create awareness for HIV/AIDS prevention and promote the usage of condoms among the rural masses of Gujarat. Percept Out of Home targeted and carried out the awareness campaign across villages with a population of 2000 – 5000, where the number of transit labourers is high. The activity which kick started in September, will continue for 11 months, and span the entire state of Gujarat. The same activity was rolled out across the villages of Maharashtra in October.
The message – “Importance of ‘SAFESEX’ and ‘CONDOM’ is only prevention from HIV–AIDS” was communicated via street plays (infotainment) followed by product demos and audience interaction. Percept-OOH was also instrumental in identifying non-traditional outlets by encouraging local paan shops to stock and sell condoms so that the product becomes readily available and one doesn’t have to go far away to the chemist or hospital. The local retailers who supported the act were felicitated and promoted as torchbearers in the fight against HIV-AIDS, thus making the campaign an all round success!
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Founded in 1984, Percept, an entertainment, media and communications company, today , is at an enviable leadership position with a team of 1200 people and 62 offices across India and Middle East. This publication has been exclusively created for our stakeholders. The contents of this publication has been created with inputs from Percept Companies and Divisions. This document may not be reproduced or circulated without prior consent from the Corporate Communications Department at Percept Limited.
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