Percept Pictures captures the World Gaming Festival (WGF) live in Casino Royale (Goa)

Percept Pictures captured the World Gaming Festival (WGF) live on the Casino Royale (Goa) - India’s biggest off shore gaming facility from 23 to 25 September 2011. The 3 day event that was broadcasted live from the ship consisted of 4 different games as part of the tournament, namely Black Jack, American Roulette, Poker and Indian Flush to have an ultimate gaming experience. There were also live performances by Sukhbir, Neha Bhasin and other artists to enhance the excitement! Ms. Priti Chawla, Chief Production Controller, Percept Pictures said, “The world gaming festival was one of its kind experience. A tournament like this has so many possibilities. We are hoping that this becomes an annual property because it can only get bigger. Although coverage of an event of this nature can be limited, it has opened multiple avenues for us. ”This was a multi cam online set up with 1 ENG unit and more than 400 people participated in 4 different games. Percept Pictures crew worked round the clock covering the entire event for three days and delivered a brilliantly featured AV of the World Gaming Festival 2011.

Bombay Bombers win the 3rd edition of the ‘Goa Super Sixes’ championship

The Bombay Bombers team won the much awaited ‘Goa Super Sixes 2011’ Championship title on Sunday, 9 October 2011. Goa Super Sixes, India’s only premium annual corporate cricket tournament and a Percept Intellectual Property, was held from 7 – 9 October at the Taj Exotica, Goa. The tournament offered a unique, action-packed, fun-filled version of the game of cricket which combined the passion for the sport with the serene yet festive ambience of Goa. In its 3rd successful year,Top Corporates across the world came together to battle it out for the Championship trophy. This year the eight participating teams included New Indians led by Mr. Hiren Bhanu of New India Bank; Royal Marathas captained by Mr. Avinash Bhosale of ABIL Group; Provogue Pashas spearheaded by Mr. Nigam Patel of Provogue; Pinc Panthers led by Mr. Ketan Gandhi of Pioneer Investcorp; Veling Vikings commanded by Mr. Uday Nayak of Veling Aero, UK; Zee Zorros headed by Mr. Puneet Goenka of Zee Entertainment Enterprises Limited; MSG Warriors captained by Mr. Pali Grewal of MSG Group, UK; and Bombay Bombers captained by Mr. Harindra Singh of Percept Limited. GSS 2011 witnessed a host of celebrities and legends playing alongside leading Corporates including Sohail Khan, Aftab Shivdasani, David Nash, John Emburey, Mohinder Amarnath, Anshuman Gaekwad, Kiran More, Vinod Kambli, Rohan Gavaskar, Atul Wassan and Nilesh Kulkarni. The Grand Finale started with MSG Warriors winning the toss and electing to field first. The Bombay Bombers team came out to bat and posted a mammoth score of 100 runs target for the Warriors. The Warriors scored 63 runs and finished as the Runners-Up of the tournament. The Man of the Series title was awarded to Mr. Shailendra Singh.

Paramount Cosmetics (India) Ltd. appoints IBD India Pvt. Ltd. as its Brand and Creative Partner

Paramount Cosmetics (India) Ltd. has roped in IBD India Pvt. Ltd. as its Creative and Communications partner. IBD India will ideate and execute a 360 degree campaign for the Company’s flagship brand ‘Shilpa’, which is a household name in the ‘Bindi’ ‘Kajal’ and ‘Kumkum’ segments for the last 30 odd years. The agency will also offer the branding and creative services for ‘Instinct’ - the male skin and personal care brand of Paramount Cosmetics. For ‘Shilpa’ it all started with the restructuring of the entire brand portfolio through suggestion of right ‘Brand Architecture’ that took into consideration the competition, market potential, brand elasticity and finally the ‘end-users’s response. On the other hand for ‘Instinct’ it was more of an Integrated Brand Communication Strategy’ rolled out by IBD India with emphasis on repositioning the existing brand to create excitement around it. Commenting on the win - Paramount Cosmetics’ Business, Jyotsna Chauhan, COO, IBD India, said “We believe a lot can be done on brand “Shilpa” to make it contemporary & youthful yet maintaining its core Indian traditional values. We intend to take brand “Instinct” to the next level by repositioning it and creating a strong identity in an extremely cluttered segment. The challenge is to make the brand be a part of its TG’s personality.”

Percept Activ handles the music launch of ‘7aam Arivu’ at Chennai

Percept ICE handles launch of Planet Volkswagen Conceptualizes & executes the biggest digital initiative for Volkswagen

Percept ICE, a SBU of Percept Limited, recently launched 'Planet Volkswagen' on 4 October, 2011 at Blue Frog, Mumbai. Planet Volkswagen is the digital property of Volkswagen group to engage car owners and enthusiasts with Volkswagen's ideas, philosophies and values. Planet Volkswagen is a specially designed platform for consumers to get acquainted with information on the brand, products and services. To engage visitors of all age groups Planet Volkswagen has integrated several fun filled activities onto this digital platform. Other digital properties in Planet Volkswagen include Think Blue, Text Drive, Volkswagen Play, Volkswagen Corporate and Volkswagen Junior. In keeping with the theme 'Entering into a New Planet' Percept ICE installed multiple LED graphic interactive screens at the venue and the content was made to flow from one LED to another, like entering into a new space each time. The event was attended by 300 people and witnessed celebrities like Arjun Rampal, Anushka Manchanda, Sohail Khan, Ekta Kapoor, Rohan Sippy, Sunny Dewan, Chunky and Bhavna Pandey, to name a few.

Speaking on the execution of the launch event, Nazneen Karimi, Business Head, Percept ICE said, "We have been associated with Volkswagen for quite some time now. For this event, our brief was to focus on the brand's key brand philosophy - innovation and engaging visitors through an enhanced brand experience. We were roped in to conceptualize, design and execute the entire launch event. The event was a tech party with the theme 'Entering into a New Planet'. A special entrance was created that gave visitors the feeling of entering a spaceship. The entire set, décor, mood and lighting at the venue were designed to represent elements of space and the galaxy." Commenting of the success of the event, Lutz Kothe, Head Marketing and PR, Volkswagen Passenger Cars, Volkswagen Group Sales India said, "With a rich heritage and a brand that has given some of the most loved cars in the world, this initiative is our effort to present the world of Volkswagen to all those who love celebrating cars."

Pete Tong to perform at Sunburn music fest

If the recent movie Soundtrack, based on Canadian fictional film, It’s All Gone Pete Tong (2004) fascinated you with its unusual story about a deaf DJ, you can now groove to the music of the real McCoy whose name figured in the movie title. Tong will be performing at Sunburn, the annual three-day electronic dance music (EDM) festival to be held from December 27 to 29 at Goa’s Candolim beach. Apart from the English DJ, acts like Laughing Budhha, Gabriel & Dresden and Rae are also scheduled to spin at the fest. “Besides the lineup, Sunburn has always been more about the experience. We promise festival goers three times more fun than last year. It has emerged as a ‘glocal’ property produced locally and recognized globally,” says Shailendra Singh, Joint Managing Director, Percept Limited, the organizers of the fest. However, Singh reveals that putting together a festival is no mean task, “The going is never easy. We even lost money the first two years. To make sure it is a success, we have to look at the event management, economics and positioning of the festival,” he adds. His company is also working on three more music festivals, to be held in Bangalore, Delhi and Goa starting January next year. “The three festivals include a DJ contest called Superstar and another fest called New Moon that will feature a host of bands. Besides, we are also working on putting together a world music fest,” he adds. Last weekend, a Sunburn pre-party was held at Blue Frog, with Dutch DJ, Marco V, spinning progressive trance. “It was my first show in Mumbai and I’m glad that the city has a lot of takers for the kind of music I perform,” said Marco V. Spinning at Sunburn: Pete Tong (England); Trance, Balearic; Laughing Buddha (UK); Goa trance; Gabriel & Dresdem (USA); Progressive trance, electronica, house; Above & Beyond (Britain); Progressive trance; DJs Perfect Stranger, Dale Anderson, Funkagenda, Jalebee Cartel among others.

Percept Activ manages Sandvik Coromant's ‘The Yellow Truck’ campaign:

Percept Activ organizes TALGO Workshop

Percept Activ recently organized a workshop for TALGO – a giant manufacturer of railway vehicles from Spain since 1942. The workshop was conducted during the 9th International Railway Equipment Exhibition (IREE) 2011 – India’s largest railway exhibition, on 29 September, 2011 at Pragati Maidan, New Delhi. Around 100 high profile guests were present at this informative workshop. The all important event was an introductory handshake of TALGO with the press, decision makers and bureaucrats from Govt. of India where TALGO officials offered a brief walkthrough of the Railway major’s business agenda, R&D, Technology and plans for India. Spanish Ambassador Mr. Javier Elorza was the guest of honour. Commenting on the successful execution of the event, Sanjay Shukla, Chief Operating Officer, Percept Activ said, “The challenge was to craft a perfect platform for such a high profile presentation for the Spanish behemoth in India’s largest railway exhibition. The event scores high on its sheer importance of being a stepping stone towards a developmental coalition between two progressive economies from the two continents. In Percept Activ, our key focuses have been to build a sustained equity with our clients and design relevant communication thereby optimizing the brand quotient across its stakeholder bandwidth.”

P9 Integrated executes the Big Stylist Bash for Converse & Skechers

P9 Integrated, the 360 degree entertainment marketing division of Percept Ltd. put its best foot forward when they executed a sports themed promotional party for Converse & Skechers, both leading international shoe brands promoted in India by the Future Group. The objective behind this was to influence the stylist’s who make a strong catalyst in deciding what celebs should wear, but this had to be done in the most subtle manner without being flashy about the brands.P9 Integrated organized a big bash, hosted by Atul Kasbekar primarily for members of the fashion & lifestyle industry. The evening at Vie Lounge & Deck, Juhu witnessed the who’s who of tinsel town, right from leading stylists, television artists to top models & Bollywood stars. Gracing the occasion were a host of celebrities, such as Deepika Padukone, Siddhartha Mallya, Arshad Warsi, Neeta Lulla, Rocky S, Arjun Khanna, Vikram Phadnis, Hakim Aalim, Rohan Sippy, Abhishek Kapoor, Shahana Goswami Jacky Bhagnani, Punit Malhotra & many more.Speaking about the event, Rajkumar Khatri, VP – Branded Content, P9 Integrated said “The objective was to get the 2 brands; Converse & Skechers up close & personal with top opinion leaders from the Fashion, Lifestyle & Entertainment industry. We regularly work with various brands who want to reach out to their target audiences in non-conventional & clutter free methods & the exercise is to ensure that the brand presence doesn’t seem forced but is seamlessly woven into the activity... We are definitely looking at many such activities for various brands across the board.”

Percept Knorigin Wins The Deloitte Technology Fast 50 India 2011 Award!

Percept Knorigin, India’s fastest growing new media company won “The Seventh Edition Deloitte Technology Fast 50 India 2011” Award conducted by Deloitte Touche Tohmatsu India Private Limited. The award ceremony took place on October 21, 2011 at Mysore Hall, ITC Royal Gardenia, Bangalore. Percept Knorigin ranked 11th with a phenomenal 156% revenue growth was recognized as a leading technology company in the Deloitte Technology Fast 50 India 2011 program. Commenting on the win, an elated Mr. Viraj Malik, Managing Director and Chief Executive Officer, Percept Knorigin said, “We have been consistently growing our revenues in a relatively new space of Mobile VAS and digital advertising, this is an endorsement to our belief that the future belongs to rich content delivery on mobile and monetization through consumer micropayments and advertising.”

P9 Integrated executes plans for 5 ancient Tibetan Rites by Sa Re Ga Ma!

P9 integrated, the 360 degree entertainment marketing division of Percept Ltd has bagged the Media planning and Buying duties for Sa Re Ga Ma latest DVD release of 5 Ancient Tibetans rites with Raageshwari Loomba and Lorraine More. The DVD is a set of five ancient and potent yogic postures adopted by Tibetan monks of yore. They work mainly on seven chakras and the endocrine system, thus slowing down the ageing process, resetting the body and providing dynamic and youthful energy. The Objective of the campaign was to reach out to their target audience and make them aware of the DVD that could help them achieve perfect harmony between the mind and the body.The Campaign had to be more of a tactical campaign than a mass campaign. Also P9 Integrated had to keep a check on the spends due to budget constraints. So the primary mediums that we used to target the TG were TV, Print, Magazines and outdoor mediums. TG specific channels like TLC, Good Times and Times Now were taken in the plan. This was supported with a lot of value ad in terms of Break bumpers, tickers, contests, so that overall frequency and visibility of the campaign was met. The Tv campaign would be on air form 28th Onwards onwards. Print inserts have already appeared in the top Dailies in Mumbai and Delhi, these too were also supported with value ads like write ups in print on the DVD’s.

Percept/H wins creative mandate of Next Care's Deodorant

Percept/H has been assigned the creative mandate for Next Care’s to-be-launched perfumed body deodorant brand - NEXT. The agency won the account following a multi-agency pitch initiated in July 2011. The size of the business is estimated to be around Rs. 3 Crore. Gouri Group - the parent company plans to formally launch the new brand in February 2012. The agency plans to devise a creative strategy which will be prominent in the already cluttered deodorant market. It also intends to start various activities like Above the Line (ATL), Below the Line (BTL), Out of Home (OOH) and Digital as a part of the integrated brand building exercise to increase their consumer connect.Speaking on winning the business Prabhakar Mundkur, Chief Executive Officer, Percept/H said, "We at Percept have always had the entrepreneur living inside us. Therefore, going with this belief, we decided to partner the company for the launch of Next brand in India. Our endeavor would be to create a distinct imagery for the brand which is closer to the real world."